---
title: "Fisher Price Baby Swing — $256K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/fisher-price-baby-swing"
last_updated: "2026-08-09T10:19:37.930Z"
locale: en
meta:
description: "Niche score 28/100 · $256K/yr market · 246K searches/yr · $111.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $256K/yr market · 246K searches/yr · $111.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fisher Price Baby Swing — $256K/yr Amazon US Niche (2026) - Flapen"
---
# **fisher price baby swing**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 19Conversion 12Competition 24Returns 33Price range 44Avg price 71Brand share 0Review moat 21Quality gap 32
**Avg price**
**Good****$111.97**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$256K**
$256K/yr · 246K searches
**Price range**
**Okay****$22.77–$199.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****12,121.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fisher price baby swing is a $256K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fisher price baby swing market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$224K–$280K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Graco67% - Ingenuity19% - Little Tikes11% - Bright Starts3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
9K7KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/fisher-price-baby-swing/trend)
## **Top fisher price baby swing search terms**
- **fisher price baby swing**67K/yr-5.1%0.4% conv. - **fisher price swing**44K/yr-10.4%0.8% conv. - **graco simple sway swing**52K/yr-26.4%1.3% conv. - **graco simple sway baby swing**15K/yr-0.3%2.7% conv. - **fisher price swings for babies**19K/yr-13.3%1.1% conv. - **baby swing fisher price**10K/yr-9.4%0.5% conv. - **snugapuppy swing**6K/yr+5.5%0.1% conv. - **fisher price cradle swing**6K/yr+2.3%0.1% conv. - **graco simple sway**5K/yr-5.3%1.6% conv. - **fisher-price baby swing**4K/yr+8.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/baby-products/fisher-price-baby-swing/search-terms)
## **Top fisher price baby swing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$38K30%$77K45%$115K60%$154K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Graco Simple Sway Portable Baby Swing for Infants Newborn Swing with 15 Songs and Sounds Great Gift for New Parents Baby Registry Must Have**Graco**$131.49**4.5★22,368 rev](https://www.amazon.com/dp/B0GD8VN5WX) [2**Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Nally Owl**Ingenuity**$143.95**4.4★1,044 rev](https://www.amazon.com/dp/B0BLP618JH) [3**Graco DuetConnect LX Portable Baby Swing and Bouncer Multi-Direction Baby Bouncer Seat Multiple Swing Speeds Great Gift for New Parents Redmond**Graco**$177.15**4.5★3,421 rev](https://www.amazon.com/dp/B095L52T3Z) [4**Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Van Elephant**Ingenuity**$139.31**4.4★1,044 rev](https://www.amazon.com/dp/B0BLP58XZD) [5**Little Tikes 2-in-1 Snug n Secure Swing Magenta**Little Tikes**$25.56**4.8★19,945 rev](https://www.amazon.com/dp/B07PFYNRSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Graco Simple Sway Portable Baby Swing for Infants Newborn Swing with 15 Songs and Sounds Great Gift for New Parents Baby Registry Must Have**Graco**$131.49**22,368 rev5mo ago](https://www.amazon.com/dp/B0GD8VN5WX) [**Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Nally Owl**Ingenuity**$143.95**1,044 rev3y ago](https://www.amazon.com/dp/B0BLP618JH) [**Bright Starts Playful Paradise Portable Compact Automatic Baby Swing with Music Unisex Newborn +**Bright Starts**$54.16**9,129 rev3y ago](https://www.amazon.com/dp/B0BTDRL37K) [**Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Van Elephant**Ingenuity**$139.31**1,044 rev3y ago](https://www.amazon.com/dp/B0BLP58XZD) [**Graco Simple Sway Baby Swing SidetoSide Motion Infant Swing with 6 Speeds Vibration Ivy**Graco**$133.08**22,368 rev4y ago](https://www.amazon.com/dp/B09MWHHV11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Graco Simple Sway Portable Baby Swing for Infants Newborn Swing with 15 Songs and Sounds Great Gift for New Parents Baby Registry Must Have**Graco**$131.49**4.5★**▲ 113%**](https://www.amazon.com/dp/B0GD8VN5WX) [**Little Tikes Snug n Secure Pink Swing with Adjustable Straps 2-in-1 for Baby and Toddlers Ages 9 Months - 4 Years 16D x 16.3W x 17H**Little Tikes**$25.98**4.8★**▲ 80%**](https://www.amazon.com/dp/B01DGIKD1I) [**Little Tikes Snug n Secure Blue Swing with Adjustable Straps 2-in-1 for Baby and Toddlers Ages 9 Months - 4 Years**Little Tikes**$22.77**4.8★**▲ 70%**](https://www.amazon.com/dp/B01DGIKD68) [**Graco DuetSoothe Swing and Rocker with Removable Swing Seat and 6 Swinging Speeds for Toddler Swing Seat and Swing Chair**Graco**$188.84**4.6★**▲ 26%**](https://www.amazon.com/dp/B00H8MSBY0) [**Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Van Elephant**Ingenuity**$139.31**4.4★**— 4%**](https://www.amazon.com/dp/B0BLP58XZD)
**~~View all trending →~~**
## **What buyers say about fisher price baby swing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Swaying/Rocking**21%
*“The vibration feature is also nice”*
**Quality-Overall**8%
*“The overall build quality feels solid”*
**Value For Money**7%
*“Great value”*
**Fun/Entertainment Experience**7%
*“Fun for toddlers”*
**Strength**5%
*“Well built”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Comfort-Overall**3%
*“Comfortable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Easy to wash”*
**Durability**3%
*“it still looks brand new”*
### **What buyers complain about **
**Durability**19%
*“Breaks easily”*
**Swaying/Rocking**9%
*“Will not swing”*
**Assembly/Installation**6%
*“Cant put together”*
**Functionality-Overall**6%
*“Not great functionality”*
**Value For Money**5%
*“Not worth the price”*
**Noise Level**4%
*“So LOUD”*
**Quality-Overall**4%
*“Not the quality I expected”*
**Battery Life**3%
*“Batteries Die Quickly”*
**Advertised Vs Actual Product**2%
*“Misleading Description”*
**Size-Overall**2%
*“very poorly fitted”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**15%
**Defective Material/Parts**11%
**Value For Money**6%
**Advertised Vs Actual Product**4%
**Comfort-Overall**4%
**Swaying/Rocking**4%
**Noise Level**4%
**Age Suitability**3%
**Color**3%
## **Common questions**
- **Is fisher price baby swing profitable to sell on Amazon United States?**
- The niche generates $256K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (28/100).
- **How competitive is the fisher price baby swing niche?**
- 4 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fisher price baby swing?**
- Top complaints mined from reviews: Durability, Swaying/Rocking, Assembly/Installation. The return rate is 4.3%.
- **When does demand for fisher price baby swing peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the fisher price baby swing niche?**
- Listings span $22.77–$199.09; the average listing price is $111.97 (sweet spot $15–$100). The average incumbent carries 12,121 reviews — the moat a new listing must climb.
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