---
title: "Fisher Price Activity Table — $400K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/fisher-price-activity-table"
last_updated: "2026-08-09T14:22:59.430Z"
locale: en
meta:
description: "Niche score 50/100 · $400K/yr market · 534K searches/yr · $68.19 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $400K/yr market · 534K searches/yr · $68.19 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fisher Price Activity Table — $400K/yr Amazon US Niche (2026) - Flapen"
---
# **fisher price activity table**
**Worth a look**
Shows a sweet-spot price point ($68.19 avg), but weak search conversion (1.1%) keeps it on the watch list.
Market size 55Growth 29Conversion 14Competition 81Returns 44Price range 52Avg price 87Brand share 77Review moat 24Quality gap 38
**Avg price**
**Great****$68.19**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$400K**
$400K/yr · 534K searches
**Price range**
**Good****$21.42–$171.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,438.6**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fisher price activity table is a $400K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fisher price activity table market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$409K–$546K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**58%**
Top 20: 95%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**36%**
- VTech20% - Skip Hop15% - LeapFrog9% - Fisher-Price7% - Baby Einstein7% - Hewaurorion6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/fisher-price-activity-table/trend)
## **Top fisher price activity table search terms**
- **baby activity table**202K/yr+4.9%1.1% conv. - **baby play table**34K/yr+10.6%1.1% conv. - **toddler activity center**46K/yr-3.1%0.3% conv. - **fisher price activity center**30K/yr+5.9%0.4% conv. - **baby standing toy**34K/yr-19.8%0.8% conv. - **standing activity table for baby**25K/yr-30.6%1.3% conv. - **standing toys for babies 6-12 months**10K/yr+180.6%0.9% conv. - **baby stand**13K/yr-0.8%0.4% conv. - **montessori activity center**12K/yr+46.2%0.8% conv. - **sit and play for babies**16K/yr-8.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/baby-products/fisher-price-activity-table/search-terms)
## **Top fisher price activity table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$24K9%$36K12%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skip Hop Baby Activity Center: Interactive Play Center with 3-Stage Grow-with-Me Functionality 4mo+ Explore & More**Skip Hop**$133.61**4.8★12,739 rev](https://www.amazon.com/dp/B01J94K9OY) [2**VTech Magic Star Learning Table (Frustration Free Packaging) Yellow**VTech**$41.21**4.8★9,437 rev](https://www.amazon.com/dp/B01COSFGEK) [3**LeapFrog Little Office Learning Center (Frustration Free Packaging) Green**LeapFrog**$53.00**4.7★6,118 rev](https://www.amazon.com/dp/B07C5HZX1F) [4**VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Blue**VTech**$33.14**4.5★226 rev](https://www.amazon.com/dp/B0DSJWR967) [5**Hewaurorion Wooden Activity Table for Toddlers 1-3 9 in 1 Montessori Sensory Table with Bead Maze Shape Sorter Fishing Game Baby Activity Table Learning Toys for 1 2 3 Year Old Boys Girls**Hewaurorion**$44.74**4.4★486 rev](https://www.amazon.com/dp/B0F3HT2PBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WEYARIXA Baby Toy- Engaging Baby Musical Toys for 6 12 18 Months Old- Safe Sturdy and Fun (11.8 x 11.8 x 12.2 inches)**WEYARIXA**$28.53**20 rev4mo ago](https://www.amazon.com/dp/B0GL6M429V) [**Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music for Ages 6+ Months Multilanguage Version**Fisher-Price**$54.27**433 rev1y ago](https://www.amazon.com/dp/B0DR3Y13QT) [**VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Blue**VTech**$33.14**226 rev1y ago](https://www.amazon.com/dp/B0DSJWR967) [**VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Pink**VTech**$34.89**226 rev1y ago](https://www.amazon.com/dp/B0DSJVP8PC) [**Hewaurorion Wooden Activity Table for Toddlers 1-3 9 in 1 Montessori Sensory Table with Bead Maze Shape Sorter Fishing Game Baby Activity Table Learning Toys for 1 2 3 Year Old Boys Girls**Hewaurorion**$44.74**486 rev1y ago](https://www.amazon.com/dp/B0F3HT2PBR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WEYARIXA Baby Toy- Engaging Baby Musical Toys for 6 12 18 Months Old- Safe Sturdy and Fun (11.8 x 11.8 x 12.2 inches)**WEYARIXA**$28.53**4.0★**▲ 320%**](https://www.amazon.com/dp/B0GL6M429V) [**Little Acorn 4-in-1 Baby Activity Center | Montessori-Inspired Design | 8 Interactive Toys | Tummy Time Exersaucer & Toddler Table | Shower Gift | Essential (Sun)**little acorn**$134.64**4.7★**▲ 54%**](https://www.amazon.com/dp/B0DV7KZZ8Y) [**Time Followers 6-in-1 Baby Activity Center | 4 Stage Montessori-Inspired Toys | Grow Stationary Standing Toddler Table | Jumpers & Bouncers | Must Have for Boy & Girl 6 12 24+ Month Old (White)**Time Followers**$107.69**4.5★**▲ 43%**](https://www.amazon.com/dp/B0F4KDX9HL) [**VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Blue**VTech**$33.14**4.5★**▲ 43%**](https://www.amazon.com/dp/B0DSJWR967) [**Hewaurorion Wooden Activity Table for Toddlers 1-3 9 in 1 Montessori Sensory Table with Bead Maze Shape Sorter Fishing Game Baby Activity Table Learning Toys for 1 2 3 Year Old Boys Girls**Hewaurorion**$44.74**4.4★**▲ 32%**](https://www.amazon.com/dp/B0F3HT2PBR)
**~~View all trending →~~**
## **Common questions**
- **Is fisher price activity table profitable to sell on Amazon United States?**
- The niche generates $400K/yr across 50 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the fisher price activity table niche?**
- 27 brands and 64 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 58% of demand.
- **When does demand for fisher price activity table peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the fisher price activity table niche?**
- Listings span $21.42–$171.78; the average listing price is $68.19 (sweet spot $15–$100). The average incumbent carries 6,439 reviews — the moat a new listing must climb.
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