---
title: "Feeding Supplies — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/feeding-supplies"
last_updated: "2026-08-09T14:12:59.177Z"
locale: en
meta:
description: "Niche score 46/100 · $33K/yr market · 199K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $33K/yr market · 199K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Feeding Supplies — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **feeding supplies**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 21Conversion 15Competition 87Returns 80Price range 83Avg price 70Brand share 85Review moat 23Quality gap 23
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.20–$73.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.37**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,172.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$33K**
$33K/yr · 199K searches
According to Flapen's Amazon United States niche tracking, feeding supplies is a $33K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feeding supplies market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**50%**
Top 20: 85%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**47%**
- Eascrozn22% - PandaEar12% - Munchkin7% - Momcozy5% - Itzy Ritzy4% - WeeSprout3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
10K6KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/baby-products/feeding-supplies/trend)
## **Top feeding supplies search terms**
- **toddler eating essentials**70K/yr-19.7%1.6% conv. - **toddler feeding supplies**69K/yr+32.7%0.2% conv. - **feeding supplies**15K/yr-10.8%0.8% conv. - **toddler feeding**15K/yr-26.0%1.3% conv. - **1 year old eating essentials**10K/yr-3.3%0.7% conv. - **toddler eating**12K/yr-40.5%1.2% conv. - **toddler supplies**7K/yr-14.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/feeding-supplies/search-terms)
## **Top feeding supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eascrozn Baby Feeding Set 2 Pack Silicone Divided Suction Plates for Baby 2 Pack Spoons and Forks Set BPA Free Baby Led Weaning Supplies for Toddler Utensils**Eascrozn**$9.75**4.7★1,665 rev](https://www.amazon.com/dp/B0CTG6TWVG) [2**PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)**PandaEar**$9.86**4.4★5,901 rev](https://www.amazon.com/dp/B0BFGY2B4D) [3**Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe**Eascrozn**$7.66**4.8★3,254 rev](https://www.amazon.com/dp/B0CDTDP4N2) [4**Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)**Itzy Ritzy**$7.28**4.7★1,168 rev](https://www.amazon.com/dp/B0DJ1Q3S2D) [5**Momcozy Baby Pouch Holder No Squeeze Baby Food & Juice Box Holder Mess-Free Easy Grip for Self-Feeding BPA-Free & DEHP-Free Must-Have for Babies Green**Momcozy**$9.71**4.5★2,504 rev](https://www.amazon.com/dp/B0CLYD828Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)**JELLDJK**$36.46**110 rev11mo ago](https://www.amazon.com/dp/B0FM6YMS12) [**Elk and Friends Kids Stainless Steel Divided Plates with Silicone Suction Sleeves | Lids Included | Suitable for Babies/Toddlers | Dishwasher Safe | Stay Put Dinnerware | Snack Dishes | 4 Pack**Elk and Friends**$33.30**860 rev1y ago](https://www.amazon.com/dp/B0DJQP3227) [**Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Lilac**Infantino**$8.83**7,479 rev1y ago](https://www.amazon.com/dp/B0DF3L6CQ1) [**Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)**Itzy Ritzy**$7.28**1,168 rev1y ago](https://www.amazon.com/dp/B0DJ1Q3S2D) [**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**691 rev2y ago](https://www.amazon.com/dp/B0D66JT3LS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★**▲ 464%**](https://www.amazon.com/dp/B0D66JT3LS) [**Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)**KeaBabies**$16.23**4.6★**▲ 462%**](https://www.amazon.com/dp/B0B3WWTLR2) [**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★**▲ 378%**](https://www.amazon.com/dp/B00D4MWKNQ) [**JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)**JELLDJK**$36.46**4.5★**▲ 311%**](https://www.amazon.com/dp/B0FM6YMS12) [**Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs**Moonkie**$9.78**4.7★**▲ 133%**](https://www.amazon.com/dp/B09MTH5QL8)
**~~View all trending →~~**
## **What buyers say about feeding supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Great quality cups”*
**Ease Of Cleaning**11%
*“Cleans easily”*
**Ease Of Use**11%
*“Easy to clean”*
**Size-Overall**9%
*“I really like the size”*
**Leak-Proof**7%
*“Never leaks”*
**Value For Money**6%
*“they are affordable”*
**Durability**5%
*“durable material”*
**Color**3%
*“Color is accurate”*
**Ease Of Feeding**3%
*“They are perfect for feeding”*
**Advertised Vs Actual Product**3%
*“As pictured”*
### **What buyers complain about **
**Leak-Proof**13%
*“Not Leak proof”*
**Ease Of Use**7%
*“Not easy to use”*
**Ease Of Cleaning**7%
*“HARD TO CLEAN”*
**Size-Overall**7%
*“Size runs small”*
**Adhesion/Stickiness**5%
*“Do not stick well at all”*
**Durability**4%
*“Breaks easily”*
**Quality-Overall**3%
*“Awful quality”*
**Functionality-Overall**3%
*“Did not work”*
**Value For Money**3%
*“Waste of money”*
**Strength**2%
*“So flimsy”*
### **Top return reasons **
**Size-Overall**34%
**Feet Fit**7%
**Functionality-Overall**7%
**Material Quality**4%
**Value For Money**4%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Length**3%
**Quality-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is feeding supplies profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 70 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the feeding supplies niche?**
- 40 brands and 76 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in feeding supplies?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 1.8%.
- **When does demand for feeding supplies peak?**
- Demand peaks in Jul–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the feeding supplies niche?**
- Listings span $5.20–$73.07; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 8,173 reviews — the moat a new listing must climb.
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