---
title: "Search terms — fake butterflies - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/fake-butterflies/search-terms"
last_updated: "2026-08-05T21:55:13.274Z"
locale: en
meta:
  description: "Niche score 49/100 · $69K/yr market · 208K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $69K/yr market · 208K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — fake butterflies - Flapen"
---

# **fake butterflies**

**Skip it**

A small market ($69K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 36Conversion 39Competition 70Returns 74Price range 56Avg price 39Brand share 84Review moat 48Quality gap 40

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.02–$27.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,727.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.65**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$69K**

$69K/yr · 208K searches

## Search terms