---
title: "Evenflo Nipples — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/evenflo-nipples"
last_updated: "2026-08-09T14:03:32.383Z"
locale: en
meta:
description: "Niche score 42/100 · $1.5M/yr market · 863K searches/yr · $20.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $1.5M/yr market · 863K searches/yr · $20.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Evenflo Nipples — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **evenflo nipples**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 86Growth 10Conversion 80Competition 9Returns 25Price range 84Avg price 89Brand share 0Review moat 55Quality gap 38
**Avg price**
**Great****$20.49**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 863K searches
**Price range**
**Great****$8.65–$56.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,295**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-29.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, evenflo nipples is a $1.5M/yr Amazon United States market (863K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Aug. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evenflo nipples market data**
- **Units sold / yr**
- **50K–60K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.0M–$1.2M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Evenflo100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.
25K15KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/evenflo-nipples/trend)
## **Top evenflo nipples search terms**
- **evenflo wide neck nipple**295K/yr-31.6%7.8% conv. - **evenflo balance wide neck nipple**249K/yr-29.7%6.3% conv. - **evenflo nipples**73K/yr-26.5%4.1% conv. - **evenflo standard neck bottles**19K/yr-1.1%6.7% conv. - **evenflo nipples 0-3 months**18K/yr+14.6%4.8% conv. - **evenflo bottle nipples**20K/yr-24.4%3.4% conv. - **evenflo medium flow nipples**15K/yr-14.1%19.3% conv. - **evenflo slow flow nipples**12K/yr+1.0%5.4% conv. - **evenflo nipples 6-12 months**9K/yr+38.9%5.1% conv. - **evenflo nipple**12K/yr-1.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/evenflo-nipples/search-terms)
## **Top evenflo nipples products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$147K20%$294K30%$442K40%$589K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up**Evenflo**$11.79**4.6★994 rev](https://www.amazon.com/dp/B07J4XJPFS) [2**Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct**Evenflo**$9.24**4.6★1,674 rev](https://www.amazon.com/dp/B07J54QGL4) [3**Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 5 Ounce (Pack of 6)**Evenflo**$21.33**4.6★1,972 rev](https://www.amazon.com/dp/B01MA5TUJH) [4**Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Helps Reduce Colic - 9 Ounce (Pack of 6)**Evenflo**$21.79**4.6★2,524 rev](https://www.amazon.com/dp/B01MDOBN21) [5**Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack**Evenflo**$8.65**4.5★818 rev](https://www.amazon.com/dp/B07JVPSBFX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack**Evenflo**$56.80**22 rev3mo ago](https://www.amazon.com/dp/B0GWJXY8RW) [**Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up**Evenflo**$11.79**994 rev7y ago](https://www.amazon.com/dp/B07J4XJPFS) [**Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct**Evenflo**$9.24**1,674 rev7y ago](https://www.amazon.com/dp/B07J54QGL4) [**Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack**Evenflo**$8.65**818 rev7y ago](https://www.amazon.com/dp/B07JVPSBFX) [**Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 4 Ounce (Pack of 6)**Evenflo**$24.07**1,511 rev8y ago](https://www.amazon.com/dp/B07DHVJNC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack**Evenflo**$56.80**4.4★**▲ 434%**](https://www.amazon.com/dp/B0GWJXY8RW) [**Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct**Evenflo**$9.24**4.6★**▲ 78%**](https://www.amazon.com/dp/B07J54QGL4) [**Evenflo Feeding Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles - Helps Reduce Colic - Fast Flow/X-Cut 8 Months and Up (Pack of 2)**Evenflo**$11.00**4.4★**▲ 33%**](https://www.amazon.com/dp/B01MG0M7O6) [**Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 9 Ounce (Pack of 6)**Evenflo**$19.70**4.5★**— 3%**](https://www.amazon.com/dp/B07DHYL5FP) [**Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up**Evenflo**$11.79**4.6★**▼ 12%**](https://www.amazon.com/dp/B07J4XJPFS)
**~~View all trending →~~**
## **What buyers say about evenflo nipples**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breastfeeding Friendly**18%
*“Breastfeeding friendly”*
**Quality-Overall**14%
*“Overall great bottle”*
**Leak-Proof**13%
*“they dont leak”*
**Ease Of Cleaning**11%
*“Easy to Clean”*
**Value For Money**8%
*“Worth it”*
**Locking Mechanism**7%
*“Easy for baby to latch”*
**Size-Overall**5%
*“fit Avent bottles”*
**Ease Of Feeding**3%
*“make feeding more comfortable”*
**Advertised Vs Actual Product**3%
*“They work as advertised”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Leak-Proof**26%
*“Bottles leak like crazy”*
**Functionality-Overall**6%
*“Nothing works”*
**Size-Overall**5%
*“As you can see the original cap doesnt quite fit them”*
**Quality-Overall**4%
*“these particular bottles felt like a cheaper quality than the wide version”*
**Product Condition**4%
*“Sent dirty used bottles”*
**Ease Of Use**3%
*“usually takes several attempts”*
**Choking**3%
*“Ended up returning them they made my baby choke various times”*
**Age Suitability**3%
*“Bottles didnt work for our infant”*
**Ease Of Feeding**3%
*“often looks like hes choking while feeding”*
**Stuck/Fused Together**3%
*“Collapsing nipple”*
### **Top return reasons **
**Size-Overall**31%
**Material Quality**11%
**Leak-Proof**9%
**Advertised Vs Actual Product**8%
**Product Condition**6%
**Functionality-Overall**6%
**Shape/Style**5%
**Age Suitability**4%
**Compatibility-Overall**3%
**Breastfeeding Friendly**2%
## **Common questions**
- **Is evenflo nipples profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the evenflo nipples niche?**
- 1 brands and 26 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in evenflo nipples?**
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Size-Overall. The return rate is 5.1% — above our launch gate.
- **When does demand for evenflo nipples peak?**
- Demand peaks in Feb–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the evenflo nipples niche?**
- Listings span $8.65–$56.80; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,295 reviews — the moat a new listing must climb.
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