[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-enfamil-plant-based-formula":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":222,"demand":226,"seasonality":538,"brandShare":551,"products":562,"feedback":610,"searchTerms":697,"related":747,"lastUpdated":172},"232a8fb4f658d3a41677e80e8c1b8ca1","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":157,"sellerCount":174,"signals":175,"avgBsr":177,"pageQuality":167,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":167},55416,74007,0.6982,0.3746,0.0131,1,4.42,2115,57.16,25.07,147.46,5,5000,0.4,0.0005,0,"enfamil plant based formula","enfamil-plant-based-formula","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fenfamil-plant-based-formula","Baby Foods","2026-07-12T06:51:07.85843+00:00",3,11,[176],"high_price",60,4000,750,1000,228640,285800,72,144,{"score":186,"verdict":187,"components":188},38,"skip",[189,194,197,201,203,205,208,213,216,219],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",14,0.15,55416.15,{"key":195,"score":196,"weight":192,"raw":155},"growth",61,{"key":198,"score":199,"weight":200,"raw":156},"conversion",16,0.1,{"key":202,"score":167,"weight":192,"raw":157},"competition",{"key":204,"score":167,"weight":200,"raw":157},"brandShare",{"key":206,"score":207,"weight":200,"raw":158},"qualityGap",55,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",44,0.05,2115.2,{"key":214,"score":215,"weight":200,"raw":166},"returns",100,{"key":217,"score":218,"weight":211,"raw":160},"avgPrice",91,{"key":220,"score":196,"weight":211,"raw":221},"priceRange",0.6122232208513767,{"avgRating":158,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},24.38,0.0215,115062,{"points":227,"droppedPartialWeek":537},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,493,496,499,502,504,507,510,513,516,519,522,525,528,531,534],{"week":229,"volume":230},"2024-07-14",1540,{"week":232,"volume":233},"2024-07-21",1605,{"week":235,"volume":236},"2024-07-28",1626,{"week":238,"volume":239},"2024-08-04",1660,{"week":241,"volume":242},"2024-08-11",1499,{"week":244,"volume":245},"2024-08-18",1501,{"week":247,"volume":248},"2024-08-25",1491,{"week":250,"volume":251},"2024-09-01",1465,{"week":253,"volume":254},"2024-09-08",1546,{"week":256,"volume":257},"2024-09-15",1646,{"week":259,"volume":260},"2024-09-22",1724,{"week":262,"volume":263},"2024-09-29",1760,{"week":265,"volume":266},"2024-10-06",2563,{"week":268,"volume":269},"2024-10-13",1747,{"week":271,"volume":272},"2024-10-20",1557,{"week":274,"volume":275},"2024-10-27",1402,{"week":277,"volume":278},"2024-11-03",1489,{"week":280,"volume":281},"2024-11-10",1455,{"week":283,"volume":284},"2024-11-17",1472,{"week":286,"volume":287},"2024-11-24",1469,{"week":289,"volume":290},"2024-12-01",1783,{"week":292,"volume":293},"2024-12-08",2800,{"week":295,"volume":296},"2024-12-15",2398,{"week":298,"volume":299},"2024-12-22",2842,{"week":301,"volume":302},"2024-12-29",2426,{"week":304,"volume":305},"2025-01-05",2921,{"week":307,"volume":308},"2025-01-12",4253,{"week":310,"volume":311},"2025-01-19",4031,{"week":313,"volume":314},"2025-01-26",3533,{"week":316,"volume":317},"2025-02-02",3078,{"week":319,"volume":320},"2025-02-09",2176,{"week":322,"volume":323},"2025-02-16",1433,{"week":325,"volume":326},"2025-02-23",1359,{"week":328,"volume":329},"2025-03-02",1143,{"week":331,"volume":332},"2025-03-09",1194,{"week":334,"volume":335},"2025-03-16",1152,{"week":337,"volume":338},"2025-03-23",1163,{"week":340,"volume":341},"2025-03-30",1270,{"week":343,"volume":344},"2025-04-06",1217,{"week":346,"volume":347},"2025-04-13",1168,{"week":349,"volume":350},"2025-04-20",1103,{"week":352,"volume":353},"2025-04-27",1203,{"week":355,"volume":356},"2025-05-04",1104,{"week":358,"volume":359},"2025-05-11",1133,{"week":361,"volume":362},"2025-05-18",1040,{"week":364,"volume":365},"2025-05-25",1083,{"week":367,"volume":368},"2025-06-01",1179,{"week":370,"volume":371},"2025-06-08",1002,{"week":373,"volume":374},"2025-06-15",1057,{"week":376,"volume":377},"2025-06-22",1166,{"week":379,"volume":380},"2025-06-29",1106,{"week":382,"volume":383},"2025-07-06",1055,{"week":385,"volume":386},"2025-07-13",1457,{"week":388,"volume":389},"2025-07-20",1050,{"week":391,"volume":377},"2025-07-27",{"week":393,"volume":394},"2025-08-03",1182,{"week":396,"volume":397},"2025-08-10",1219,{"week":399,"volume":400},"2025-08-17",1354,{"week":402,"volume":403},"2025-08-24",1569,{"week":405,"volume":406},"2025-08-31",1651,{"week":408,"volume":409},"2025-09-07",1547,{"week":411,"volume":412},"2025-09-14",1680,{"week":414,"volume":415},"2025-09-21",1422,{"week":417,"volume":418},"2025-09-28",1272,{"week":420,"volume":421},"2025-10-05",1280,{"week":423,"volume":424},"2025-10-12",1440,{"week":426,"volume":427},"2025-10-19",1312,{"week":429,"volume":430},"2025-10-26",1235,{"week":432,"volume":433},"2025-11-02",1477,{"week":435,"volume":436},"2025-11-09",1346,{"week":438,"volume":439},"2025-11-16",1196,{"week":441,"volume":442},"2025-11-23",1265,{"week":444,"volume":445},"2025-11-30",1224,{"week":447,"volume":448},"2025-12-07",1189,{"week":450,"volume":451},"2025-12-14",1114,{"week":453,"volume":454},"2025-12-21",1141,{"week":456,"volume":457},"2025-12-28",1169,{"week":459,"volume":460},"2026-01-04",1259,{"week":462,"volume":463},"2026-01-11",1379,{"week":465,"volume":466},"2026-01-18",1314,{"week":468,"volume":469},"2026-01-25",1520,{"week":471,"volume":472},"2026-02-01",1603,{"week":474,"volume":475},"2026-02-08",1486,{"week":477,"volume":478},"2026-02-15",1282,{"week":480,"volume":481},"2026-02-22",1120,{"week":483,"volume":484},"2026-03-01",1213,{"week":486,"volume":487},"2026-03-08",1239,{"week":489,"volume":490},"2026-03-15",1382,{"week":492,"volume":344},"2026-03-22",{"week":494,"volume":495},"2026-03-29",1038,{"week":497,"volume":498},"2026-04-05",964,{"week":500,"volume":501},"2026-04-12",1024,{"week":503,"volume":335},"2026-04-19",{"week":505,"volume":506},"2026-04-26",1099,{"week":508,"volume":509},"2026-05-03",1308,{"week":511,"volume":512},"2026-05-10",1418,{"week":514,"volume":515},"2026-05-17",1585,{"week":517,"volume":518},"2026-05-24",2847,{"week":520,"volume":521},"2026-05-31",2527,{"week":523,"volume":524},"2026-06-07",2422,{"week":526,"volume":527},"2026-06-14",2266,{"week":529,"volume":530},"2026-06-21",1980,{"week":532,"volume":533},"2026-06-28",1955,{"week":535,"volume":536},"2026-07-05",1451,false,[539,540,541,542,543,544,545,546,547,548,549,550],1.6138702048588716,1.080997573635554,0.7673110353512085,0.7131054393562455,0.9969457156410073,1.003192153731175,0.8744126048097299,0.931713026949367,0.9981524139084259,1.0010626862004361,0.8796830369483092,1.1969027167774058,{"top":552,"otherBrandCount":167,"otherClickShare":167},[553,556,559],{"brand":554,"clickShare":555},"Enfamil",0.9036000000000001,{"brand":557,"clickShare":558},"Good Start",0.0555,{"brand":560,"clickShare":561},"Haven",0.041,[563,574,582,591,601],{"asin":564,"title":565,"brand":554,"imageUrl":566,"price":567,"rating":568,"reviews":569,"clickShare90":570,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B004L5L5TA","Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518t8JIGB5L.jpg",38.57,4.6,3475,0.6925,0.5367,"2014-11-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004L5L5TA",{"asin":575,"title":576,"brand":554,"imageUrl":577,"price":162,"rating":568,"reviews":569,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B00CTKKBAS","Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41b-Xx-5bnL.jpg",0.1328,0.2429,"2013-05-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00CTKKBAS",{"asin":583,"title":584,"brand":554,"imageUrl":585,"price":586,"rating":568,"reviews":569,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0845FVDLH","Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4167VbzkTZL.jpg",46.8,0.0783,0.1533,"2020-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0845FVDLH",{"asin":592,"title":593,"brand":557,"imageUrl":594,"price":595,"rating":596,"reviews":597,"clickShare90":558,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0DWY1QRY6","Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51doOZ00+aL.jpg",27.88,4,71,0.0339,"2025-02-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DWY1QRY6",{"asin":602,"title":603,"brand":560,"imageUrl":604,"price":161,"rating":605,"reviews":606,"clickShare90":561,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B0DJB7B67D","Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pzB0QAWcL.jpg",4.3,80,0.0332,"2024-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DJB7B67D",{"love":611,"hate":664,"returnReasons":696},[612,618,623,629,634,638,645,651,656,660],{"topic":613,"percentOfMentions":614,"verbatims":615},"Vegan\u002FOrganic",0.16670000000000001,[616,617],"Best formula","seems a good choice if you prefer vegan option",{"topic":619,"percentOfMentions":614,"verbatims":620},"Sensitivity-Overall",[621,622],"Perfect for Sensitive Babies","Its very good for sensitive stomach",{"topic":624,"percentOfMentions":625,"verbatims":626},"Solubility",0.1458,[627,628],"Easily dissolved and well tolerated by 1 year old","It mixes well",{"topic":630,"percentOfMentions":631,"verbatims":632},"Ingredients-Overall",0.125,[633],"Our baby loves this formula",{"topic":635,"percentOfMentions":631,"verbatims":636},"Regulates Digestion",[637],"it doesn't cause constipation",{"topic":639,"percentOfMentions":640,"verbatims":641},"Value For Money",0.1042,[642,643,644],"this was the best value we found","its not super expensive","is priced nice",{"topic":646,"percentOfMentions":647,"verbatims":648},"Ease Of Use",0.0833,[649,650],"Small can yet is convenient","which made the transition easier than expected",{"topic":652,"percentOfMentions":653,"verbatims":654},"Allergies",0.0208,[655],"It was such a relief to finally find something that worked for our little ones sensitive tummy",{"topic":657,"percentOfMentions":653,"verbatims":658},"Nutritional Content",[659],"feedings became less stressful overall",{"topic":661,"percentOfMentions":653,"verbatims":662},"Comfort-Overall",[663],"our baby seemed much more comfortable",[665,668,672,678,682,685,690,693],{"topic":657,"percentOfMentions":614,"verbatims":666},[667],"This formula is no good high in corn syrup",{"topic":669,"percentOfMentions":614,"verbatims":670},"Functionality-Overall",[671],"Did not work for us",{"topic":673,"percentOfMentions":614,"verbatims":674},"Smell",[675,676,677],"Odd smell","If I don't like the smell","The smell makes me want to gag",{"topic":679,"percentOfMentions":614,"verbatims":680},"Taste-Overall",[681],"The taste is different",{"topic":639,"percentOfMentions":614,"verbatims":683},[684],"This milk so expensive",{"topic":686,"percentOfMentions":687,"verbatims":688},"Thickness",0.0556,[689],"Its very thick and clumpy",{"topic":652,"percentOfMentions":687,"verbatims":691},[692],"I got it to try bc my daughter has a milk allergy",{"topic":624,"percentOfMentions":687,"verbatims":694},[695],"it didnt mix well still needed to stir it",[],[698,702,707,712,717,722,727,732,737,742],{"term":168,"volume":699,"growthQoq":700,"conversionRate":701},17831,0.469,0.0334,{"term":703,"volume":704,"growthQoq":705,"conversionRate":706},"enfamil prosobee",9668,0.9562,0.0366,{"term":708,"volume":709,"growthQoq":710,"conversionRate":711},"plant based formula",10991,0.0415,0.0235,{"term":713,"volume":714,"growthQoq":715,"conversionRate":716},"enfamil soy plant based infant formula",3552,0.662,0.0463,{"term":718,"volume":719,"growthQoq":720,"conversionRate":721},"plant based baby formula",8103,-0.14,0.0173,{"term":723,"volume":724,"growthQoq":725,"conversionRate":726},"enfamil simply plant based formula",3521,0.6985,0.0285,{"term":728,"volume":729,"growthQoq":730,"conversionRate":731},"prosobee formula enfamil",5181,0.0158,0.0468,{"term":733,"volume":734,"growthQoq":735,"conversionRate":736},"enfamil soy",2995,0.6417,0.0377,{"term":738,"volume":739,"growthQoq":740,"conversionRate":741},"enfamil plant based",2302,0.8665,0.0329,{"term":743,"volume":744,"growthQoq":745,"conversionRate":746},"prosobee",2032,0.4756,0.0708,[748,755,760,765,770,776],{"title":749,"href":750,"score":751,"verdict":752,"marketSize":753,"growth90":754},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":756,"href":757,"score":751,"verdict":752,"marketSize":758,"growth90":759},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":761,"href":762,"score":751,"verdict":752,"marketSize":763,"growth90":764},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":766,"href":767,"score":751,"verdict":752,"marketSize":768,"growth90":769},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":771,"href":772,"score":751,"verdict":773,"marketSize":774,"growth90":775},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":777,"href":778,"score":751,"verdict":752,"marketSize":779,"growth90":780},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]