---
title: "Trend — enfamil gentlease - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/enfamil-gentlease/trend"
last_updated: "2026-08-09T17:59:14.441Z"
locale: en
meta:
  description: "Niche score 53/100 · $6.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $6.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — enfamil gentlease - Flapen"
---

# **enfamil gentlease**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 98Growth 24Conversion 67Competition 63Returns 100Price range 35Avg price 85Brand share 0Review moat 25Quality gap 17

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$6.0M**

$6.0M/yr · 1.4M searches

**Avg price**

**Great****$71.82**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$23.60–$240.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,484.55**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend