---
title: "Elmo Cup — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/elmo-cup"
last_updated: "2026-08-09T10:41:22.837Z"
locale: en
meta:
description: "Niche score 39/100 · $148K/yr market · 215K searches/yr · $15.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $148K/yr market · 215K searches/yr · $15.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elmo Cup — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **elmo cup**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 10Conversion 53Competition 52Returns 89Price range 54Avg price 77Brand share 6Review moat 23Quality gap 25
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.21–$22.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$148K**
$148K/yr · 215K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,569.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elmo cup is a $148K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elmo cup market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$159K–$199K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**1%**
- Zak Designs43% - Simple Modern27% - NUK20% - Sesame Street5% - Skip Hop2% - CHENGU2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/elmo-cup/trend)
## **Top elmo cup search terms**
- **elmo cup**41K/yr-35.2%4.8% conv. - **elmo sippy cup**26K/yr-21.3%5.3% conv. - **elmo water bottle**20K/yr-14.5%5.0% conv. - **sesame street water bottle**15K/yr+5.3%4.0% conv. - **sesame street cups**16K/yr-7.9%1.5% conv. - **sesame street cup**14K/yr-35.4%2.4% conv. - **elmo cups**11K/yr-19.1%2.7% conv. - **elmo sippy cup for toddlers 1-3**9K/yr-36.5%6.9% conv. - **elmo cups for toddlers**7K/yr-32.4%5.6% conv. - **sesame street sippy cup**8K/yr-25.8%4.6% conv. [**All search terms **](https://flapen.com/research/us/baby-products/elmo-cup/search-terms)
## **Top elmo cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zak Designs Sesame Street Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Elmo and Cookie Monster)**Zak Designs**$18.82**4.6★31,471 rev](https://www.amazon.com/dp/B0DVT3XL2L) [2**Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)**Zak Designs**$15.20**4.6★19,090 rev](https://www.amazon.com/dp/B0GQB6F8XC) [3**Zak Designs Sesame Street Kelso Toddler Cups For Travel or At Home 12oz Vacuum Insulated Stainless Steel Sippy Cup With Leak-Proof Design is Perfect For Kids (Elmo)**Zak Designs**$15.81**4.6★3,749 rev](https://www.amazon.com/dp/B0D73F7WMW) [4**Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says**Simple Modern**$22.01**4.5★12,431 rev](https://www.amazon.com/dp/B0FG5V2HK4) [5**NUK Sesame Street Hard Spout Cup 10 Oz 2 Pack BPA Free Spill Proof Sippy Cup**NUK**$8.21**4.7★12,194 rev](https://www.amazon.com/dp/B07KQVR2B8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)**Zak Designs**$15.20**19,090 rev3mo ago](https://www.amazon.com/dp/B0GQB6F8XC) [**NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$13.87**3,930 rev5mo ago](https://www.amazon.com/dp/B0GBZBJ7SY) [**NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$8.50**12,194 rev5mo ago](https://www.amazon.com/dp/B0GC14574M) [**Simple Modern Sesame Street Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Elmo Says**Simple Modern**$15.13**2,713 rev1y ago](https://www.amazon.com/dp/B0FGFHNKMF) [**Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says**Simple Modern**$22.01**12,431 rev1y ago](https://www.amazon.com/dp/B0FG5V2HK4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sesame Street Elmo and Friends Boys 2 Pack Tank Top for Infant and Toddler Kids Red**Sesame Street**$17.97**4.8★**▲ 270%**](https://www.amazon.com/dp/B09NQNGYCB) [**Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)**Zak Designs**$15.20**4.6★**▲ 219%**](https://www.amazon.com/dp/B0GQB6F8XC) [**Sesame Street Clog Sandals with Backstrap - Open Toe Slides for Kids Girls and Boys - Elmo Sandal Slip-On Clogs Water Resistant - Red (Size 3-4 Infant)**Sesame Street**$21.94**4.5★**▲ 211%**](https://www.amazon.com/dp/B0DK47L95P) [**NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$13.87**4.7★**▲ 144%**](https://www.amazon.com/dp/B0GBZBJ7SY) [**NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$8.50**4.7★**▲ 127%**](https://www.amazon.com/dp/B0GC14574M)
**~~View all trending →~~**
## **What buyers say about elmo cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**23%
*“Does not leak”*
**Ease Of Cleaning**11%
*“These cups are easy to clean”*
**Size-Overall**7%
*“The size is nice”*
**Durability**7%
*“The materials seem durable”*
**Design-Overall**6%
*“The designs are cute”*
**Quality-Overall**6%
*“The cup is great quality”*
**Ease Of Use**6%
*“Easy to use”*
**Color**3%
*“The colors are super cute”*
**Value For Money**3%
*“Definitely worth the purchase”*
**Weight Light**2%
*“The cups are lightweight”*
### **What buyers complain about **
**Leak-Proof**22%
*“These leaked”*
**Ease Of Use**6%
*“Was a problem since first use”*
**Durability**6%
*“it broke in half”*
**Size-Overall**5%
*“The whole cup is bigger than I anticipated”*
**Material Quality**4%
*“Even though they are plastic”*
**Quality-Overall**3%
*“not impressed with performance”*
**Water Resistance**3%
*“not going to keep water cold”*
**Ease Of Cleaning**2%
*“Cleaning is a pain as there are so many parts”*
**Value For Money**2%
*“I think the price is kinda high for a cup”*
**Product Condition**2%
*“Arrived used when purchased new”*
### **Top return reasons **
**Leak-Proof**27%
**Size-Overall**22%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Ease Of Use**4%
**Functionality-Overall**4%
**Product Condition**3%
**Material Quality**3%
**Quality-Overall**2%
**Color**2%
## **Common questions**
- **Is elmo cup profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the elmo cup niche?**
- 7 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in elmo cup?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Durability. The return rate is 1.3%.
- **When does demand for elmo cup peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the elmo cup niche?**
- Listings span $8.21–$22.84; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 8,569 reviews — the moat a new listing must climb.
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