---
title: "Elk and Friends Kids & Toddler Cups — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/elk-and-friends-kids-toddler-cups"
last_updated: "2026-08-09T17:08:07.677Z"
locale: en
meta:
description: "Niche score 41/100 · $44K/yr market · 75K searches/yr · $27.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $44K/yr market · 75K searches/yr · $27.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elk and Friends Kids & Toddler Cups — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **elk and friends kids & toddler cups**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 17Conversion 27Competition 58Returns 49Price range 79Avg price 95Brand share 29Review moat 41Quality gap 72
**Avg price**
**Incredible****$27.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.61–$36.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,392.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, elk and friends kids & toddler cups is a $44K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elk and friends kids & toddler cups market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **17.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**10%**
- Elk and Friends50% - PandaEar15% - Sursip11% - WeeSprout6% - Tabor Place6% - Owala2% - Open — no brand owns it (9 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -16.3% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/elk-and-friends-kids-toddler-cups/trend)
## **Top elk and friends kids & toddler cups search terms**
- **glass toddler cups**17K/yr+25.4%1.6% conv. - **toddler glass cup**18K/yr-26.9%1.3% conv. - **glass toddler cup with straw**20K/yr-41.2%1.9% conv. - **glass cups for toddlers**7K/yr-9.8%1.8% conv. - **glass toddler cup**5K/yr+3.8%2.0% conv. - **glass straw cups for toddlers 1-3**4K/yr+0.1%2.0% conv. - **toddler glass straw cup**4K/yr-46.9%2.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/elk-and-friends-kids-toddler-cups/search-terms)
## **Top elk and friends kids & toddler cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack**Elk and Friends**$34.44**4.6★8,184 rev](https://www.amazon.com/dp/B08SLRQMW1) [2**Elk and Friends Kids + Toddler Glass Cups | The Original 8oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Spill Resistant | Dishwasher Safe | 4 Pack**Elk and Friends**$34.53**4.6★8,184 rev](https://www.amazon.com/dp/B08SLRTYPM) [3**Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack**Elk and Friends**$32.86**4.4★1,828 rev](https://www.amazon.com/dp/B0D78V9JQM) [4**PandaEar 4 Pack Kids & Toddler Glass Cups Glass Mason Jar Cups 8.45 oz with Silicone Sleeves & Straws Toddler Spill-Proof Smoothie Cups for Children Ages 3+**PandaEar**$17.26**4.0★222 rev](https://www.amazon.com/dp/B0CN8J4SHG) [5![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41+Ny1KiNiL.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$28.91**4.3★197 rev](https://www.amazon.com/dp/B0DT9HQ5XB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mrsdry Glass Cups with Lids and Straws (4 Pcs) 16oz Drinking Glasses Set with Silicone Sleeves for Coffee Bar Accessories Iced Coffee Cups with Lids Glass Tumbler Reusable for Gifts**Mrsdry**$18.86**344 rev10mo ago](https://www.amazon.com/dp/B0FP19TNVT) [**WeeSprout Glass Cups With Lids & Straws Spill-Resistant Smoothie Jars for Toddlers & Kids Baby Food Storage & Snack Containers XL Silicone Straw Easy-grip Sleeves Set of Four Dishwasher Safe**WeeSprout**$27.22**791 rev1y ago](https://www.amazon.com/dp/B0FCZXLQTY) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41+Ny1KiNiL.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$28.91**197 rev1y ago](https://www.amazon.com/dp/B0DT9HQ5XB) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41fCzIJC3rL.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$29.23**197 rev1y ago](https://www.amazon.com/dp/B0DT9JVJ2N) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41NWoMwg81L.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$30.02**197 rev1y ago](https://www.amazon.com/dp/B0DT9MV5VT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Blush/Lilac/Peach/Lemon | 4 Pack**Elk and Friends**$32.86**4.4★**▲ 229%**](https://www.amazon.com/dp/B0D78V9JQM) [**Elk and Friends Kids + Toddler Glass Cups | The Original 12oz Glass Mason Jar with Sleeves + Lids | Silicone Straws + Stopper | Smoothie Cup | Food Storage | Pink/Teal/Blue/Yellow | 4 Pack**Elk and Friends**$32.21**4.4★**▲ 176%**](https://www.amazon.com/dp/B0D78TLLKM) [**Tabor Place Set of 2 - Glass Sippy Cup for Toddlers - The Luca | Spill-Proof | Silicone Straw | Blue & Orange | 8 oz | Liquids Never Touch Plastic | Removable Handles (Blue)**Tabor Place**$36.38**4.1★**▲ 148%**](https://www.amazon.com/dp/B0CL17Y7HV) [![Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1](https://m.media-amazon.com/images/I/41Nqh0ZXX8L.jpg)**Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup \[4 Pack\] 8 oz 2-in-1**Sursip**$28.06**4.3★**▲ 140%**](https://www.amazon.com/dp/B0DT9HJFLZ) [**Hamarue 3-in-1 Glass Sippy Cups for Toddlers | Silicone Coated Glass Baby Bottles | Non-Toxic Transition Cup for Baby with Removeable Handles | Baby Straw Cup NB+ 3M 6M 12M (Teal 8 oz)**Hamarue**$29.15**4.0★**▲ 127%**](https://www.amazon.com/dp/B0C5JV8FMR)
**~~View all trending →~~**
## **What buyers say about elk and friends kids & toddler cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality cups”*
**Durability**10%
*“Durable and easy to clean”*
**Ease Of Cleaning**10%
*“They clean through the dishwasher beautifully”*
**Size-Overall**10%
*“fits snugly”*
**Leak-Proof**10%
*“They dont leak”*
**Color**5%
*“Attractive colors”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**3%
*“Sturdy and a quick clean”*
**Design-Overall**3%
*“Stylish look”*
**Value For Money**2%
*“Its affordable compared to other brands”*
### **What buyers complain about **
**Leak-Proof**31%
*“not leak proof at all”*
**Durability**12%
*“Broke immediately”*
**Size-Overall**11%
*“Lids do not even fit”*
**Value For Money**4%
*“Yes, they are a little more expensive”*
**Quality-Overall**3%
*“Inconsistency in product quality”*
**Strength**2%
*“Not very sturdy”*
**Material Quality**2%
*“Silicone might not be the best material for this”*
**Ease Of Cleaning**2%
*“I dont like cleaning the straws”*
**Ease Of Use**1%
*“off so easily”*
**Grip**1%
*“Top doesnt stay on cup at all”*
### **Top return reasons **
**Size-Overall**34%
**Leak-Proof**21%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Material Quality**5%
**Color**4%
**Weight Heavy**4%
**Value For Money**3%
**Ease Of Use**3%
**Quality-Overall**3%
## **Common questions**
- **Is elk and friends kids & toddler cups profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the elk and friends kids & toddler cups niche?**
- 15 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in elk and friends kids & toddler cups?**
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 3.1%.
- **When does demand for elk and friends kids & toddler cups peak?**
- Demand peaks in Feb–Mar–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the elk and friends kids & toddler cups niche?**
- Listings span $9.61–$36.38; the average listing price is $27.01 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)