---
title: "Search terms — earthquake straps - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/earthquake-straps/search-terms"
last_updated: "2026-08-09T18:45:14.327Z"
locale: en
meta:
  description: "Niche score 51/100 · $81K/yr market · 128K searches/yr · $11.69 avg price. A small market ($81K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $81K/yr market · 128K searches/yr · $11.69 avg price. A small market ($81K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — earthquake straps - Flapen"
---

# **earthquake straps**

**Worth a look**

Shows low returns (1.7%), but a small market ($81K/yr) keeps it on the watch list.

Market size 20Growth 24Conversion 62Competition 71Returns 81Price range 51Avg price 47Brand share 79Review moat 47Quality gap 38

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.05–$25.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,791.79**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.69**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$81K**

$81K/yr · 128K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms