---
title: "Duck Lamp — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/duck-lamp"
last_updated: "2026-08-09T16:16:03.691Z"
locale: en
meta:
description: "Niche score 49/100 · $164K/yr market · 324K searches/yr · $18.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $164K/yr market · 324K searches/yr · $18.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Duck Lamp — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **duck lamp**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 34Growth 23Conversion 35Competition 50Returns 80Price range 90Avg price 83Brand share 77Review moat 59Quality gap 18
**Price range**
**Great****$10.53–$76.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.01**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,130.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$164K**
$164K/yr · 324K searches
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, duck lamp is a $164K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duck lamp market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$270K–$360K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#585**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**36%**
- HAPPYBAG20% - MUID20% - YR YRHH-PET6% - UNEEDE6% - DREAMING MY DREAM6% - IFTHFOUR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/duck-lamp/trend)
## **Top duck lamp search terms**
- **duck lamp**101K/yr+1.9%2.9% conv. - **duck night light**55K/yr-12.1%4.0% conv. - **duck light**52K/yr-17.5%4.0% conv. - **lying flat duck night light**26K/yr+4.0%3.7% conv. - **duck lights**12K/yr-5.6%0.3% conv. - **duck nightlight**8K/yr+23.8%3.4% conv. - **light up duck**10K/yr-17.8%1.3% conv. - **duck lamp laying down**2K/yr+208.5%9.4% conv. - **night light duck**6K/yr-5.5%2.5% conv. - **duck night light silicone**10K/yr-44.1%2.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/duck-lamp/search-terms)
## **Top duck lamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$66K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor**HAPPYBAG**$16.20**4.8★3,025 rev](https://www.amazon.com/dp/B0BGBMZMMQ) [2**MUID Benson Lying Flat Duck Night Light LED Squishy Duck Lamp Cute Light Up Duck Silicone Dimmable Nursery Nightlight Rechargeable Bedside Touch Lamp for Breastfeeding Finn The Duck.**MUID**$15.45**4.8★5,465 rev](https://www.amazon.com/dp/B09YRR2LS5) [3**IFTHFOUR DoDo Duck Night Light LED Cute Silicone Dimmable Nursery Lamp Touch Sensor Lamp RGB & Warm White Light for Kids Bedrooms Dorm Decor and Gift Ideas(Battery)**IFTHFOUR**$10.53**4.6★53 rev](https://www.amazon.com/dp/B0DX188PNW) [4**ATCTBOGFS Cute Duck/Chicken/Rabbit/Panda NightLight LED Squishy Animal Novelty Lamp for Toddler Baby Kids Nursery Touch Kawaii Room/House Decor Bedside Touch Lamp for Breastfeeding**ATCTBOGFS**$15.89**4.7★483 rev](https://www.amazon.com/dp/B0CPYPMMXB) [5**YR YRHH-PET Duck Cute Lamp Squishy Dodo Duck Kids Night Light Dimmable Bedside Light Baby Nursery Touch Animal Silicone Nightlight Boy Girl College White Elephant Gift Desk Decor Bean Ducky Stuff**YR YRHH-PET**$15.59**4.8★941 rev](https://www.amazon.com/dp/B0DRJRRBT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crestview Collection 21 H Resin Black Duck Table Lamp Natural Linen Shade**Crestview Collection**$76.39**12 rev4mo ago](https://www.amazon.com/dp/B0FRB4STW7) [**YR YRHH-PET Existential Crisis Duck Lamp Squishy Kid Cute Lying Flat Duck Night Light Rechargeable Ducky Lay Touch Lamp College White Elephant Gifts Boy Girl Fun Birthday Gift Safe Silicone Decor**YR YRHH-PET**$15.91**709 rev7mo ago](https://www.amazon.com/dp/B0DRL96PCC) [**Imvertu Flying Mallard Duck Bedside Table Lamp for Bedroom with USB Port Funny Cozy Kids Nightstand Lamp with Wood Base Polyester Fabric Shade for Living Room Dorm Desk (Brown)**Imvertu**$19.77**16 rev7mo ago](https://www.amazon.com/dp/B0G42GSKJ5) [**Lurk Deep Lying Flat Duck Night Light for Kids Touch Dimmable Rechargeable Portable Squishy Silicone Led Nightlight Kawaii Gift Nursery Toddler Breastfeeding Bedroom Decor Timing Bedside Lamp Birthday**lurk deep**$16.07**70 rev8mo ago](https://www.amazon.com/dp/B0FZKDR2H7) [**joyful xinghai Kids Night Light Duck Design Silicone Tap Control Bedside Lamp with Time Auto-Off Cute Portable LED Nursery Light for Baby Toddler Bedroom**joyful xinghai**$10.74**149 rev1y ago](https://www.amazon.com/dp/B0FH57KQF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVEKI Night Lights for Kids Touch Sensor-Portable Nightlight Lamp Color Changing Silicone Cute Animal Cow LED Nursery Night Lamp Bedroom Decor for Infant or Toddler (Duck)**AVEKI**$12.34**5.0★**▲ 395%**](https://www.amazon.com/dp/B0FX2M5XJM) [**Crestview Collection 21 H Resin Black Duck Table Lamp Natural Linen Shade**Crestview Collection**$76.39**4.5★**▲ 361%**](https://www.amazon.com/dp/B0FRB4STW7) [**Lurk Deep Lying Flat Duck Night Light for Kids Touch Dimmable Rechargeable Portable Squishy Silicone Led Nightlight Kawaii Gift Nursery Toddler Breastfeeding Bedroom Decor Timing Bedside Lamp Birthday**lurk deep**$16.07**4.7★**▲ 309%**](https://www.amazon.com/dp/B0FZKDR2H7) [**UNEEDE LED Benson Night Light Cute Duck Animal Silicone Nursery Night Light Rechargeable Table Lamp Bedside Lamp with Touch Sensor for Baby Girls Women Bedrooms Living Room**UNEEDE**$16.40**4.7★**▲ 272%**](https://www.amazon.com/dp/B08CVP316Y) [**AVACOM Duck Night Light Soft Squishy Silicone Kids Nightlight Lying Flat 3 Level Dimmable Touch Lamp with Timer 1200mAh USB Rechargeable Baby Nursery Lamp Xmas Gifts Kawaii Bedroom Decor**AVACOM**$13.37**4.7★**▲ 208%**](https://www.amazon.com/dp/B0CQRCYST8)
**~~View all trending →~~**
## **Common questions**
- **Is duck lamp profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the duck lamp niche?**
- 23 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
- **When does demand for duck lamp peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the duck lamp niche?**
- Listings span $10.53–$76.39; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,130 reviews — the moat a new listing must climb.
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