---
title: "Trend — dry wipes - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/dry-wipes/trend"
last_updated: "2026-08-09T18:42:32.049Z"
locale: en
meta:
  description: "Niche score 51/100 · $830K/yr market · 362K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $830K/yr market · 362K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dry wipes - Flapen"
---

# **dry wipes**

**Worth a look**

Shows low returns (0.8%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 74Growth 23Conversion 79Competition 18Returns 96Price range 87Avg price 95Brand share 32Review moat 36Quality gap 24

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.34**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.95–$59.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$830K**

$830K/yr · 362K searches

**Review moat**

**Okay****2,874.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

## Trend