---
title: "Dove Sensitive Skin Lotion — $874K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/dove-sensitive-skin-lotion"
last_updated: "2026-08-09T14:25:21.038Z"
locale: en
meta:
description: "Niche score 51/100 · $874K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $874K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dove Sensitive Skin Lotion — $874K/yr Amazon US Niche (2026) - Flapen"
---
# **dove sensitive skin lotion**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 75Growth 25Conversion 62Competition 66Returns 98Price range 70Avg price 61Brand share 0Review moat 20Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$874K**
$874K/yr · 1.2M searches
**Price range**
**Good****$5.35–$37.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.37**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,381.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove sensitive skin lotion is a $874K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove sensitive skin lotion market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#285**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**162**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**0%**
- Dove76% - Baby Dove22% - Olay2% - eos1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +0.0% search growth over the last 90 days.
50K30KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/dove-sensitive-skin-lotion/trend)
## **Top dove sensitive skin lotion search terms**
- **dove lotion**354K/yr-2.0%2.9% conv. - **dove body lotion**217K/yr+4.4%2.4% conv. - **dove lotion for women**120K/yr-11.3%3.5% conv. - **dove baby lotion**69K/yr-4.6%10.8% conv. - **baby dove lotion**54K/yr-9.8%11.4% conv. - **dove liquid soap**37K/yr+14.9%8.9% conv. - **dove liquid soap body wash**31K/yr+13.5%13.0% conv. - **dove soap liquid**26K/yr+19.3%9.3% conv. - **dover body wash**17K/yr+188.4%11.6% conv. - **dove body lotion for women**31K/yr-15.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/baby-products/dove-sensitive-skin-lotion/search-terms)
## **Top dove sensitive skin lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$35K8%$70K12%$105K16%$140K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz**Dove**$10.03**4.8★85,321 rev](https://www.amazon.com/dp/B00MEDOY2G) [2**Dove Nourishing Body Care Face Hand and Body Beauty Cream for Normal to Dry Skin Lotion for Women with 24-Hour Moisturization 4-Pack 2.53 Oz Each Jar**Dove**$5.35**4.7★4,664 rev](https://www.amazon.com/dp/B0C1TGGKH8) [3**Baby Dove Sensitive Skin Care Body Lotion For Delicate Skin Rich Moisture With 24 Hour Moisturizer (Package May Vary) Fragrance-Free 20 Fl Oz**Baby Dove**$8.24**4.7★5,463 rev](https://www.amazon.com/dp/B06VT8317K) [4**Baby Dove Face and Body Lotion for Sensitive Skin Moisture Fragrance-Free Baby Lotion 20 oz**Baby Dove**$9.36**4.8★6,982 rev](https://www.amazon.com/dp/B06WLJDLQC) [5**Dove Nourishing Body Care Face Hand and Body Rich Nourishment Cream for Extra Dry Skin with 48-Hour Moisturization 4-Pack 2.53 Oz Each Jar**Dove**$6.83**4.7★6,329 rev](https://www.amazon.com/dp/B0BZK12QBZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.55**13,889 rev11mo ago](https://www.amazon.com/dp/B0F1DNMVF1) [**Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns**Dove**$18.99**66 rev1y ago](https://www.amazon.com/dp/B0FH34TRCC) [**Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin**Dove**$10.06**2,959 rev1y ago](https://www.amazon.com/dp/B0FBGWN3YH) [**Dove Cream Serum Hyaluronic + Hydration for Extra Dry Flaky Skin with Pro-Ceramides Niacinamide and Collagen Peptides Lotion 8 oz**Dove**$8.61**778 rev1y ago](https://www.amazon.com/dp/B0D9BR34BM) [**Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz**Dove**$8.99**2,443 rev1y ago](https://www.amazon.com/dp/B0D9BSB3GR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Body Love Rich Nourishment Cream Face Hand & Body Lotion for Extremely Dry Skin Fast-Absorbing 72-Hour Moisturizing Cream with Ceramide Serum 5.07 Fl Oz (Pack of 6)**Dove**$16.74**4.7★**▲ 205%**](https://www.amazon.com/dp/B0BZQ9N9KJ) [**Nourishing Secrets Invigorating Ritual Body Lotion with Avocado Oil**Dove**$11.62**4.6★**▲ 89%**](https://www.amazon.com/dp/B07NYWRGNR) [**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.55**4.6★**▲ 67%**](https://www.amazon.com/dp/B0F1DNMVF1) [**Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns**Dove**$18.99**4.5★**▲ 64%**](https://www.amazon.com/dp/B0FH34TRCC) [**Dove Nourishing Body Care Face Hand and Body Beauty Cream for Normal to Dry Skin Lotion for Women with 24-Hour Moisturization 4-Pack 2.53 Oz Each Jar**Dove**$5.35**4.7★**▲ 48%**](https://www.amazon.com/dp/B0C1TGGKH8)
**~~View all trending →~~**
## **What buyers say about dove sensitive skin lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Fresh scent”*
**Soft Feel**11%
*“Leaves Skin soft”*
**Moist/Dry**11%
*“long lasting moisturizer”*
**Value For Money**7%
*“Great Deal”*
**Quality-Overall**6%
*“awesome luxurious quality lotion ever”*
**Suitability Dry Skin**4%
*“Helps with dry skin”*
**Cleansing**3%
*“cleans your skin so well”*
**Lather**3%
*“Best lather”*
**Suitability Combination Skin**3%
*“works well with sensitive skin”*
**Size-Overall**1%
*“Perfect fit”*
### **What buyers complain about **
**Smell**28%
*“Chemical smell”*
**Allergies**6%
*“Irritates Skin”*
**Moist/Dry**5%
*“Makes skin dry”*
**Motor Power**4%
*“pump didnt work”*
**Leak-Proof**4%
*“bottle was leaking”*
**Suitability Dry Skin**2%
*“I have horribly dry skin”*
**Adhesion/Stickiness**2%
*“I absolutely hate sticky”*
**Value For Money**2%
*“not worth the price”*
**Sensitivity-Overall**2%
*“Not For Sensitive Skin”*
**Advertised Vs Actual Product**2%
*“misleading”*
### **Top return reasons **
**Smell**32%
**Leak-Proof**17%
**Motor Power**16%
**Advertised Vs Actual Product**9%
**Value For Money**4%
**Size-Overall**4%
**Defective Material/Parts**2%
**Sensitivity-Overall**2%
**Adhesion/Stickiness**2%
**Product Condition**2%
## **Common questions**
- **Is dove sensitive skin lotion profitable to sell on Amazon United States?**
- The niche generates $874K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dove sensitive skin lotion niche?**
- 4 brands and 162 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dove sensitive skin lotion?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- **When does demand for dove sensitive skin lotion peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the dove sensitive skin lotion niche?**
- Listings span $5.35–$37.48; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 12,381 reviews — the moat a new listing must climb.
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