---
title: "Dojo Soap — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/dojo-soap"
last_updated: "2026-08-07T13:14:09.858Z"
locale: en
meta:
description: "Niche score 34/100 · $125K/yr market · 197K searches/yr · $26.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $125K/yr market · 197K searches/yr · $26.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dojo Soap — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **dojo soap**
**Skip it**
Soft demand (-77.9% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 0Conversion 30Competition 9Returns 100Price range 95Avg price 95Brand share 0Review moat 80Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.76**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.97–$52.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****404.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$125K**
$125K/yr · 197K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-77.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dojo soap is a $125K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dojo soap market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$161K–$214K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#393**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Tub Works48% - Evereden36% - Mr. Bubble12% - everyday joy4%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -77.9% search growth over the last 90 days.
18K13KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/baby-products/dojo-soap/trend)
## **Top dojo soap search terms**
- **dojo foam soap**27K/yr+27.6%3.4% conv. - **dojo soap**49K/yr-91.8%1.7% conv. - **dojo moldable silly string soap**50K/yr-95.0%3.5% conv. - **moldable soap**9K/yr-17.8%0.4% conv. - **silly string soap**13K/yr-88.5%4.7% conv. - **whippity cloud kids foaming soap**8K/yr-88.5%3.5% conv. - **dojo bath foam**4K/yr-79.4%1.9% conv. - **dojo silly string soap**12K/yr-93.2%2.1% conv. - **dojo care foam soap**5K/yr-89.5%4.4% conv. - **moldable soap for kids**3K/yr-78.6%2.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/dojo-soap/search-terms)
## **Top dojo soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$37K45%$56K60%$75K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors**Tub Works**$27.92**4.5★1,818 rev](https://www.amazon.com/dp/B0CCGXJX8P) [2**Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz**Evereden**$27.77**4.7★348 rev](https://www.amazon.com/dp/B0DRFQ4XDQ) [3**Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin**Evereden**$27.74**4.7★348 rev](https://www.amazon.com/dp/B0DRFP5VG7) [4**Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4**Mr. Bubble**$16.90**4.6★27 rev](https://www.amazon.com/dp/B0FVYHVJ45) [5**Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz**Evereden**$52.26**4.7★348 rev](https://www.amazon.com/dp/B0FK5TBFJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4**Mr. Bubble**$16.90**27 rev9mo ago](https://www.amazon.com/dp/B0FVYHVJ45) [**Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4**Mr. Bubble**$16.83**43 rev9mo ago](https://www.amazon.com/dp/B0FC5XVBCG) [**Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz**Evereden**$52.26**348 rev11mo ago](https://www.amazon.com/dp/B0FK5TBFJ3) [**Fluffy Foam Soap for Kids Bath and Hand Washing - Hypoallergenic Fun Colorful Foamy Cleanser for Sensory Play Bathtime Art Washing - Moisturizing Formula with Aloe and Hyaluronic Acid - 5 Pack**everyday joy**$29.71**124 rev1y ago](https://www.amazon.com/dp/B0DQCBJFK9) [**Evereden Kids Foam Body Wash | Dermatologist-Tested & Gentle | Fun Bathtime Shape & Splash Fluffy Foam | Safe for Kids & Sensitive Skin | Clean Vegan Coconut Splash 6.7 fl oz**Evereden**$27.77**348 rev1y ago](https://www.amazon.com/dp/B0DRFQ4XDQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Evereden Kids Body Wash Duo 2-Pack | Dermatologist-Tested No Phenoxyethanol No Harsh Surfactants | EWG Verified | Gentle Toddler Wash for Delicate Skin | Coconut & Citrus Clean Vegan 6.7 fl oz**Evereden**$52.26**4.7★**▲ 908%**](https://www.amazon.com/dp/B0FK5TBFJ3) [**Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4**Mr. Bubble**$16.90**4.6★**▲ 265%**](https://www.amazon.com/dp/B0FVYHVJ45) [**Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4**Mr. Bubble**$16.83**4.8★**▲ 235%**](https://www.amazon.com/dp/B0FC5XVBCG) [**Evereden Kids Foam Soap Cloud Body Wash (6.7 fl. oz. Juicy Citrus): Spray Shape & Splash: The Fun Fluffy Foam That Makes Bath Time Playtime Hydrating Foaming Bath Soap for Sensitive Skin**Evereden**$27.74**4.7★**▲ 30%**](https://www.amazon.com/dp/B0DRFP5VG7) [**Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors**Tub Works**$27.92**4.5★**▼ 12%**](https://www.amazon.com/dp/B0CCGXJX8P)
**~~View all trending →~~**
## **What buyers say about dojo soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Smells fruity”*
**Color**12%
*“The colors are great”*
**Ease Of Cleaning**9%
*“Easy to clean”*
**Quality-Overall**8%
*“Great assortment”*
**Value For Money**6%
*“this is a great value for the money”*
**Gifting Purpose**4%
*“It was a gift”*
**Allergies**4%
*“Did not cause irritation which was what i was worried about”*
**Ease Of Use**4%
*“This product is easy to use”*
**Advertised Vs Actual Product**2%
*“Just as described”*
**Stain Resistance**1%
*“It left no stains”*
### **What buyers complain about **
**Stain Resistance**13%
*“Stains”*
**Smell**12%
*“smelled terrible”*
**Value For Money**9%
*“expensive”*
**Allergies**7%
*“Caused my skin to burn”*
**Functionality-Overall**5%
*“Some of the sprays are not working as good as the others”*
**Ingredients-Overall**5%
*“List of ingredients is literally horrible”*
**Color**5%
*“Dull colors”*
**Sensitivity-Overall**4%
*“Not for sensitive skin”*
**Quality-Overall**3%
*“not well as the others that are intact”*
**Ease Of Use**3%
*“It was a little hard for her to press it”*
### **Top return reasons **
**Leak-Proof**44%
**Smell**25%
**Motor Power**13%
**Color**13%
**Defective Material/Parts**6%
## **Common questions**
- **Is dojo soap profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -77.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the dojo soap niche?**
- 4 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dojo soap?**
- Top complaints mined from reviews: Stain Resistance, Smell, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the dojo soap niche?**
- Listings span $14.97–$52.26; the average listing price is $26.76 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.
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