---
title: "Disposable Splat Mat — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/disposable-splat-mat"
last_updated: "2026-08-09T11:50:05.922Z"
locale: en
meta:
description: "Niche score 50/100 · $69K/yr market · 22K searches/yr · $27.11 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $69K/yr market · 22K searches/yr · $27.11 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Disposable Splat Mat — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **disposable splat mat**
**Worth a look**
Shows a sweet-spot price point ($27.11 avg), but a small market ($69K/yr) keeps it on the watch list.
Market size 17Growth 18Conversion 94Competition 21Returns 87Price range 95Avg price 95Brand share 22Review moat 86Quality gap 70
**Avg price**
**Incredible****$27.11**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.27–$39.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****274.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$69K**
$69K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, disposable splat mat is a $69K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disposable splat mat market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**3%**
- THEO'S49% - Drydiet14% - Eli with Love13% - Urban Pears9% - Minimono6% - Graco6% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
1K750Prime Day '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/disposable-splat-mat/trend)
## **Top disposable splat mat search terms**
- **disposable splat mat**9K/yr-17.7%7.6% conv. - **disposable floor mats for high chair**6K/yr-18.4%7.1% conv. - **disposable splat mat for under high chair**4K/yr-9.8%7.1% conv. - **disposable high chair floor mat**3K/yr-2.5%7.6% conv. [**All search terms **](https://flapen.com/research/us/baby-products/disposable-splat-mat/search-terms)
## **Top disposable splat mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$21K45%$31K60%$41K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**30 Pack | Disposable Splat Mats | Biodegradable + Compostable | THEOS MATS | Under Highchair Splat Mat for Floor | Baby Led Weaning Supplies | (THEO001)**THEO'S**$22.77**4.4★819 rev](https://www.amazon.com/dp/B09GLDNJH9) [2**Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears**Urban Pears**$20.27**4.0★46 rev](https://www.amazon.com/dp/B0CP19FNBN) [3**Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Sea Animal)**Drydiet**$27.93**3.9★68 rev](https://www.amazon.com/dp/B0CLV7WG2R) [4**30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)**Eli with Love**$27.18**4.6★179 rev](https://www.amazon.com/dp/B0DHSYPX6T) [5**60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)**THEO'S**$39.28**4.4★819 rev](https://www.amazon.com/dp/B09G53NMG3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use**Graco**$38.04**133 rev1y ago](https://www.amazon.com/dp/B0DJMGYD44) [**30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Moon & Stars 30 Pack)**Eli with Love**$27.18**179 rev1y ago](https://www.amazon.com/dp/B0DHSYPX6T) [**30 Pack Disposable Splat Mats by Eli with Love - Extra Large 49x49 100% Waterproof Baby Splat Mat for Under High Chair - Plastic Mat Liner for Floor - Protect from Spills (Floral 30 Pack)**Eli with Love**$26.36**179 rev1y ago](https://www.amazon.com/dp/B0DFRHNPHH) [**Graco Baby Disposable Splat Mats 30 Sheets with Assorted Designs 47 x 40 Eco-Friendly Floor Protector for Mealtime Home & Restaurant Use**Graco**$23.41**133 rev1y ago](https://www.amazon.com/dp/B0DCS8VKVL) [**Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears**Urban Pears**$20.27**46 rev2y ago](https://www.amazon.com/dp/B0CP19FNBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disposable Splat Mats 30 Pack Eco-Friendly & Compostable Baby Led Weaning Supplies Under Highchair Splat Mat for Floor Urban Pears**Urban Pears**$20.27**4.0★**▲ 151%**](https://www.amazon.com/dp/B0CP19FNBN) [**Dollop Disposable Splat Mats (30-Pack) Large 47 Water-Resistant High Chair Floor Protector Baby Led Weaning & Toddler Meal Supplies Biodegradable & Compostable (Blue Out of This World)**dollop**$29.29**4.6★**▲ 147%**](https://www.amazon.com/dp/B0C3DN74Y6) [**Graco Baby Disposable Splat Mats 60 Count (6 Designs 10 of Each) 47 x 40 Biodegradable Floor Protector for Mealtime Under High Chair Home & Restaurant Use**Graco**$38.04**4.4★**▲ 84%**](https://www.amazon.com/dp/B0DJMGYD44) [**Drydiet 100 Pack 28x47 Disposable Floor Splat Mats for Under High Chair with Animals Print Waterproof Plastic Floor Mat Multipurpose Baby Led Weaning Supplies(Forest Animal)**Drydiet**$28.30**3.9★**▲ 45%**](https://www.amazon.com/dp/B0CDPTKXZ1) [**60 Pack | Disposable Splat Mats | THEOS MATS | Highchair Splat Mat for Floor | Baby Led Weaning Supplies | Biodegradable (THEO001)**THEO'S**$39.28**4.4★**— 6%**](https://www.amazon.com/dp/B09G53NMG3)
**~~View all trending →~~**
## **What buyers say about disposable splat mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**27%
*“Easy Clean Up”*
**Ease Of Use**13%
*“Great and convenient”*
**Quality-Overall**12%
*“Good quality”*
**Value For Money**9%
*“Great value for what you are getting”*
**Size-Overall**7%
*“Theyre a really good size”*
**Moist/Dry**6%
*“Good as long as it doesnt get wet”*
**Durability**6%
*“They are durable enough that I would set one up for breakfast”*
**Storage Capacity**3%
*“So easy to use and fold and store”*
**Water Resistance**3%
*“These mats are totally waterproof”*
**Material Quality**3%
*“Good material, easy to spread out, either to full size or folded to accommodate smaller footprints”*
### **What buyers complain about **
**Size-Overall**55%
*“Too Small”*
**Quality-Overall**10%
*“0/10 terrible”*
**Ease Of Use**10%
*“Not the best to use”*
**Smell**5%
*“Chemical smell”*
**Image/Picture Clarity**5%
*“One down side is the pictures sometimes become distracting for the little one”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Durability**5%
*“rip very easily”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**10%
**Thin**8%
**Material Quality**7%
**Adhesion/Stickiness**6%
**Thickness**6%
**Quality-Overall**6%
**Durability**4%
**Water Resistance**3%
**Functionality-Overall**3%
## **Common questions**
- **Is disposable splat mat profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 12 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the disposable splat mat niche?**
- 7 brands and 8 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in disposable splat mat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.4%.
- **When does demand for disposable splat mat peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the disposable splat mat niche?**
- Listings span $20.27–$39.28; the average listing price is $27.11 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.
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