---
title: "Search terms — diapers - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/diapers/search-terms"
last_updated: "2026-07-21T07:33:47.863Z"
locale: en
meta:
  description: "diapers clears our launch bar: a $19.8M/yr market growing +1.0% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:description": "diapers clears our launch bar: a $19.8M/yr market growing +1.0% this quarter with returns at 0.6%. Data updated Jul 2026."
  "og:title": "Search terms — diapers - Flapen"
---

# **diapers**

**Launch it**

A $19.8M/yr market growing +1.0% this quarter with returns at 0.6% — clears our launch bar.

Market size 100Growth 26Conversion 58Competition 73Returns 97Price range 87Avg price 95Brand share 2Review moat 2Quality gap 48

**Market size**

**Incredible****$19.8M**

$19.8M/yr · 12.4M searches

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$32.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.53–$57.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****45,889.45**

avg incumbent reviews — the moat a new listing must climb