---
title: "Trend — coterie wipes - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/coterie-wipes/trend"
last_updated: "2026-07-21T10:16:07.737Z"
locale: en
meta:
  description: "coterie wipes clears our launch bar: a $10.9M/yr market growing +14.1% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:description": "coterie wipes clears our launch bar: a $10.9M/yr market growing +14.1% this quarter with returns at 0.2%. Data updated Jul 2026."
  "og:title": "Trend — coterie wipes - Flapen"
---

# **coterie wipes**

**Launch it**

A $10.9M/yr market growing +14.1% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 43Conversion 96Competition 41Returns 99Price range 82Avg price 95Brand share 0Review moat 14Quality gap 19

**Market size**

**Incredible****$10.9M**

$10.9M/yr · 2.6M searches

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$30.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.78–$73.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+14.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****23,468.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand