---
title: "Trend — coterie diapers - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/coterie-diapers/trend"
last_updated: "2026-07-21T10:19:30.549Z"
locale: en
meta:
  description: "coterie diapers clears our launch bar: a $7.0M/yr market growing +3.3% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:description": "coterie diapers clears our launch bar: a $7.0M/yr market growing +3.3% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:title": "Trend — coterie diapers - Flapen"
---

# **coterie diapers**

**Launch it**

A $7.0M/yr market growing +3.3% this quarter with returns at 0.4% — clears our launch bar.

Market size 99Growth 29Conversion 66Competition 46Returns 98Price range 70Avg price 87Brand share 5Review moat 35Quality gap 37

**Market size**

**Incredible****$7.0M**

$7.0M/yr · 1.8M searches

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$67.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.00–$129.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,040.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand