[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-baby-products-cetaphil-baby-eczema":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":221,"demand":226,"seasonality":374,"brandShare":375,"products":384,"feedback":455,"searchTerms":615,"related":664,"lastUpdated":173},"bb1ad430-d0d1-413b-90e4-1be89aeb7e82","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":75,"label":76,"slug":77,"href":78},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":142,"brandCountYearAgo":142,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":168,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":168},765167,629115,1.1337,0.2578,0.1165,0.947,1,4.74,5896,10.44,5.17,15,7,125000,0.8571,0.0055,0,"cetaphil baby eczema","cetaphil-baby-eczema","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fcetaphil-baby-eczema","Baby Care","2026-07-10T04:11:54.730975+00:00",28,[],99,100000,12500,15000,1044000,1305000,74,132,{"score":185,"verdict":186,"components":187},43,"skip",[188,193,196,200,203,205,208,213,216,219],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",71,0.15,765167.41,{"key":194,"score":195,"weight":191,"raw":155},"growth",54,{"key":197,"score":198,"weight":199,"raw":156},"conversion",94,0.1,{"key":201,"score":202,"weight":191,"raw":157},"competition",4,{"key":204,"score":168,"weight":199,"raw":158},"brandShare",{"key":206,"score":207,"weight":199,"raw":159},"qualityGap",16,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",24,0.05,5896.14,{"key":214,"score":215,"weight":199,"raw":167},"returns",97,{"key":217,"score":218,"weight":211,"raw":161},"avgPrice",37,{"key":220,"score":168,"weight":211,"raw":168},"priceRange",{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":373},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,329,332,334,337,340,343,346,349,352,355,358,361,364,367,370],{"week":229,"volume":230},"2025-08-03",711,{"week":232,"volume":233},"2025-08-10",741,{"week":235,"volume":236},"2025-08-17",797,{"week":238,"volume":239},"2025-08-24",657,{"week":241,"volume":242},"2025-08-31",672,{"week":244,"volume":245},"2025-09-07",2991,{"week":247,"volume":248},"2025-09-14",3050,{"week":250,"volume":251},"2025-09-21",2964,{"week":253,"volume":254},"2025-09-28",3053,{"week":256,"volume":257},"2025-10-05",3115,{"week":259,"volume":260},"2025-10-12",15341,{"week":262,"volume":263},"2025-10-19",10801,{"week":265,"volume":266},"2025-10-26",9876,{"week":268,"volume":269},"2025-11-02",10361,{"week":271,"volume":272},"2025-11-09",10310,{"week":274,"volume":275},"2025-11-16",10577,{"week":277,"volume":278},"2025-11-23",12442,{"week":280,"volume":281},"2025-11-30",14955,{"week":283,"volume":284},"2025-12-07",12941,{"week":286,"volume":287},"2025-12-14",12684,{"week":289,"volume":290},"2025-12-21",10745,{"week":292,"volume":293},"2025-12-28",9013,{"week":295,"volume":296},"2026-01-04",11505,{"week":298,"volume":299},"2026-01-11",11950,{"week":301,"volume":302},"2026-01-18",11485,{"week":304,"volume":305},"2026-01-25",11878,{"week":307,"volume":308},"2026-02-01",11731,{"week":310,"volume":311},"2026-02-08",12065,{"week":313,"volume":314},"2026-02-15",10555,{"week":316,"volume":317},"2026-02-22",12457,{"week":319,"volume":320},"2026-03-01",11572,{"week":322,"volume":323},"2026-03-08",10930,{"week":325,"volume":326},"2026-03-15",10376,{"week":328,"volume":326},"2026-03-22",{"week":330,"volume":331},"2026-03-29",10021,{"week":333,"volume":326},"2026-04-05",{"week":335,"volume":336},"2026-04-12",10311,{"week":338,"volume":339},"2026-04-19",21058,{"week":341,"volume":342},"2026-04-26",11299,{"week":344,"volume":345},"2026-05-03",10815,{"week":347,"volume":348},"2026-05-10",11147,{"week":350,"volume":351},"2026-05-17",11467,{"week":353,"volume":354},"2026-05-24",11124,{"week":356,"volume":357},"2026-05-31",11656,{"week":359,"volume":360},"2026-06-07",15492,{"week":362,"volume":363},"2026-06-14",14315,{"week":365,"volume":366},"2026-06-21",18605,{"week":368,"volume":369},"2026-06-28",22374,{"week":371,"volume":372},"2026-07-05",13682,false,null,{"top":376,"otherBrandCount":168,"otherClickShare":383},[377,380],{"brand":378,"clickShare":379},"Cetaphil",0.9704999999999999,{"brand":381,"clickShare":382},"CeraVe",0.0295,1.1102230246251565e-16,[385,395,405,415,425,436,445],{"asin":386,"title":387,"brand":378,"imageUrl":388,"price":163,"rating":389,"reviews":390,"clickShare90":391,"clickShare360":392,"launchDate":393,"amazonUrl":394},"B09MVMNW5M","Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GDxpQsmOL.jpg",4.8,2674,0.3231,0.3501,"2021-12-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09MVMNW5M",{"asin":396,"title":397,"brand":378,"imageUrl":398,"price":399,"rating":389,"reviews":400,"clickShare90":401,"clickShare360":402,"launchDate":403,"amazonUrl":404},"B09RKNVYFT","Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZWCVIbAzL.jpg",13.63,6289,0.2639,0.2728,"2022-01-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09RKNVYFT",{"asin":406,"title":407,"brand":378,"imageUrl":408,"price":162,"rating":409,"reviews":410,"clickShare90":411,"clickShare360":412,"launchDate":413,"amazonUrl":414},"B09JL8D41T","Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31QgeX28IrL.jpg",4.7,4117,0.2089,0.1868,"2021-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09JL8D41T",{"asin":416,"title":417,"brand":378,"imageUrl":418,"price":419,"rating":389,"reviews":420,"clickShare90":421,"clickShare360":422,"launchDate":423,"amazonUrl":424},"B07VHR8NDF","Cetaphil Baby Wash & Shampoo Tear Free Paraben Colorant and Mineral Oil Free 13.5 Fl. Oz (Packaging May Vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mU+5CzboL.jpg",7.45,22677,0.1114,0.0792,"2019-07-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07VHR8NDF",{"asin":426,"title":427,"brand":378,"imageUrl":428,"price":429,"rating":430,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B00OKJGLI2","Cetaphil Baby Daily Lotion with Organic Calendula 13.5 fl oz Vitamin E Sweet Almond & Sunflower Oils Mineral Oil Free Paraben Free Dermatologist Tested Clinically Proven for Sensitive Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Vzgc9cdiL.jpg",9.05,4.6,3969,0.0397,0.0414,"2014-10-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OKJGLI2",{"asin":437,"title":438,"brand":381,"imageUrl":439,"price":440,"rating":409,"reviews":441,"clickShare90":382,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B0DT7LTKNX","CeraVe Baby Eczema Relief Cream 1% Colloidal Oatmeal Cream With Vitamin E & Ceramides Soothes & Calms Itchy Skin Developed With Pediatric Dermatologist Fragrance Free 5oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nZcDCrgEL.jpg",11.62,856,0.0422,"2025-01-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DT7LTKNX",{"asin":446,"title":447,"brand":378,"imageUrl":448,"price":449,"rating":389,"reviews":450,"clickShare90":451,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B0CR6SLGG8","Cetaphil Baby Healing Ointment Diaper Rash Ointment Soothes and Protects Babys Irritated Skin Skin Protectant For Dry Skin 12oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kfkc19ZgL.jpg",11.16,691,0.0235,0.0274,"2023-01-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CR6SLGG8",{"love":456,"hate":527,"returnReasons":590},[457,464,471,478,485,492,499,506,513,520],{"topic":458,"percentOfMentions":459,"verbatims":460},"Smell",0.247,[461,462,463],"it is fragrance-free","Good scent","The scent feels so comfortable and pleasant",{"topic":465,"percentOfMentions":466,"verbatims":467},"Quality-Overall",0.11779999999999999,[468,469,470],"Excellent quality and highly recommended for delicate skin","A reliable product","Excellent quality",{"topic":472,"percentOfMentions":473,"verbatims":474},"Soft Feel",0.1121,[475,476,477],"keeps the skin soft all day","It feels so smooth","it makes his skin so soft",{"topic":479,"percentOfMentions":480,"verbatims":481},"Moist\u002FDry",0.09960000000000001,[482,483,484],"moisturizing without feeling greasy","Moisturizes the skin","It moisturizes good",{"topic":486,"percentOfMentions":487,"verbatims":488},"Allergies",0.0958,[489,490,491],"doesnt irritate my babys eyes or skin","doesn't cause irritation","Doesnt cause any skin irritation",{"topic":493,"percentOfMentions":494,"verbatims":495},"Value For Money",0.0572,[496,497,498],"Very affordable","Good value","Great value for money",{"topic":500,"percentOfMentions":501,"verbatims":502},"Suitability Combination Skin",0.0342,[503,504,505],"Its very gentle and works perfectly for delicate, sensitive skin","Perfect for sensitive skin","Good for skin",{"topic":507,"percentOfMentions":508,"verbatims":509},"Efficiency",0.029500000000000002,[510,511,512],"It seems effective","Works Extremely Well","It works great",{"topic":514,"percentOfMentions":515,"verbatims":516},"Ease Of Use",0.016399999999999998,[517,518,519],"It was easy to use","Great for everyday use","The tube is easy to use",{"topic":521,"percentOfMentions":522,"verbatims":523},"Cleansing",0.0159,[524,525,526],"Great for removing makeup from Eyes","Rinses clean","Overall cleans well",[528,534,540,546,553,560,566,572,579,586],{"topic":486,"percentOfMentions":529,"verbatims":530},0.2101,[531,532,533],"Allergic reaction on sensitive skin","skin irritation to my kid","Cause rash",{"topic":458,"percentOfMentions":535,"verbatims":536},0.14400000000000002,[537,538,539],"No scent","Not fragrance free","Scent too strong",{"topic":479,"percentOfMentions":541,"verbatims":542},0.058899999999999994,[543,544,545],"not drying","it wasnt moisturizing enough","it was extremely dry",{"topic":547,"percentOfMentions":548,"verbatims":549},"Sensitivity-Overall",0.0281,[550,551,552],"Unfortunately this cream seemed to irritate both my babys skin","NOT for sensitive skin","Supposed to be sensitive skin \u002F baby",{"topic":554,"percentOfMentions":555,"verbatims":556},"Leak-Proof",0.0217,[557,558,559],"so its leaking","Leaked","Product leaking",{"topic":561,"percentOfMentions":562,"verbatims":563},"Skin Health",0.0199,[564,550,565],"Actively made skin worse","Our daughter has struggled with skin issues since she was born",{"topic":567,"percentOfMentions":562,"verbatims":568},"Advertised Vs Actual Product",[569,570,571],"Not what it says","Advertises as safe for sensitive skin but its not","Not what is described",{"topic":573,"percentOfMentions":574,"verbatims":575},"Functionality-Overall",0.0172,[576,577,578],"Didnt work for me","there is always something about many of them that just does not work well","with no results",{"topic":580,"percentOfMentions":581,"verbatims":582},"Size-Overall",0.0163,[583,584,585],"The bottle size could be bigger as it seems it'd be easy to run out of this quickly","so small","The only thing I wish I had paid closer attention to is the bottle size",{"topic":465,"percentOfMentions":581,"verbatims":587},[588,589],"for this product, the 1-starred reviews percentage was so low compared to the next one up and the 3-star ones and so on and the 5-star were way up there, from 36K+ reviewers so I bought it","Very poor quality",[591,593,595,597,599,601,604,606,609,612],{"reason":458,"pct":592},0.24559999999999998,{"reason":554,"pct":594},0.1461,{"reason":493,"pct":596},0.1305,{"reason":580,"pct":598},0.0832,{"reason":567,"pct":600},0.0809,{"reason":602,"pct":603},"Motor Power",0.0603,{"reason":573,"pct":605},0.035,{"reason":607,"pct":608},"Defective Material\u002FParts",0.0291,{"reason":610,"pct":611},"Ingredients-Overall",0.0209,{"reason":613,"pct":614},"Color",0.0203,[616,621,626,630,635,640,644,649,654,659],{"term":617,"volume":618,"growthQoq":619,"conversionRate":620},"cetaphil baby wash & shampoo",270963,0.225,0.1794,{"term":622,"volume":623,"growthQoq":624,"conversionRate":625},"cetaphil baby",128994,0.1541,0.0813,{"term":627,"volume":628,"growthQoq":629,"conversionRate":156},"cetaphil baby wash",80729,0.917,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"cerave baby eczema cream",22472,0.0672,0.1058,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"baby cetaphil",12976,-0.0274,0.092,{"term":641,"volume":642,"growthQoq":643,"conversionRate":168},"cetaphil pro",13227,0.1034,{"term":645,"volume":646,"growthQoq":647,"conversionRate":648},"cerave baby eczema",8435,0.218,0.0681,{"term":650,"volume":651,"growthQoq":652,"conversionRate":653},"cetaphil baby wash and shampoo",10694,0.665,0.0614,{"term":655,"volume":656,"growthQoq":657,"conversionRate":658},"baby cetaphil wash and shampoo",10590,0.2203,0.1574,{"term":660,"volume":661,"growthQoq":662,"conversionRate":663},"cetaphil baby shampoo",11699,-0.0532,0.1181,[665,672,677,682,687,693],{"title":666,"href":667,"score":668,"verdict":669,"marketSize":670,"growth90":671},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":673,"href":674,"score":668,"verdict":669,"marketSize":675,"growth90":676},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":678,"href":679,"score":668,"verdict":669,"marketSize":680,"growth90":681},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":683,"href":684,"score":668,"verdict":669,"marketSize":685,"growth90":686},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":688,"href":689,"score":668,"verdict":690,"marketSize":691,"growth90":692},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":694,"href":695,"score":668,"verdict":669,"marketSize":696,"growth90":697},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652]