---
title: "Calendula Soap — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/calendula-soap"
last_updated: "2026-08-09T07:54:19.203Z"
locale: en
meta:
description: "Niche score 44/100 · $59K/yr market · 57K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $59K/yr market · 57K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calendula Soap — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **calendula soap**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 80Competition 42Returns 98Price range 60Avg price 53Brand share 10Review moat 50Quality gap 47
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.00–$25.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,503.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 57K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calendula soap is a $59K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendula soap market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#1,366**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**579**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**2%**
- Weleda62% - FARMASi24% - Aspen Kay Naturals5% - Pili Natural3% - terrasil2% - Honey Sweetie Acres2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -3.0% search growth over the last 90 days.
1K750Prime Day '25Spike '25 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/calendula-soap/trend)
## **Top calendula soap search terms**
- **weleda body wash**22K/yr-9.4%12.0% conv. - **calendula soap**15K/yr+3.4%3.2% conv. - **jabon de calendula**6K/yr+20.8%2.0% conv. - **weleda shower gel**4K/yr-3.6%15.1% conv. - **weleda soap**3K/yr-12.1%10.6% conv. - **calendula soap bar**3K/yr+4.9%3.5% conv. - **jabon de calendula farmasi**4K/yr-28.3%1.9% conv. [**All search terms **](https://flapen.com/research/us/baby-products/calendula-soap/search-terms)
## **Top calendula soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FARMASi Dr. C. Tuna Calendula Soap Bar Calendula Oil and Chamomile Extract Formula for Face Body and Hands Gentle Cleansing Bar Hydrating Skin Care Vegan Paraben & SLS Free 4.41 oz**FARMASi**$10.78**4.6★685 rev](https://www.amazon.com/dp/B0815R481D) [2**Weleda Skin Food Body Wash**Weleda**$8.00**4.3★17 rev](https://www.amazon.com/dp/B0FMYNF1SZ) [3**Weleda Aroma Essentials Energy Shower Gel Parabens Free 6.8 Fluid Ounce (Pack of 1)**Weleda**$9.32**4.5★177 rev](https://www.amazon.com/dp/B0917DTXLL) [4**Weleda Aroma Essentials Relax Creamy Body Wash Parabens Free 6.8 Fluid Ounce (Pack of 1)**Weleda**$8.67**4.3★345 rev](https://www.amazon.com/dp/B0917F6V7H) [5**Weleda Baby Calendula 2-in-1 Gentle Shampoo and Body Wash 6.8 Fluid Ounce Plant Rich Cleanser with Calendula and Sweet Almond Oil**Weleda**$12.65**4.7★12,799 rev](https://www.amazon.com/dp/B00K2Y8WWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**verovita Handmade Cold Process Soap with Natural Essential Oil 1PC Calendula Cleansing Soap Bar**verovita**$8.95**18 rev9mo ago](https://www.amazon.com/dp/B0FS73LVMZ) [**Weleda Skin Food Body Wash**Weleda**$8.00**17 rev10mo ago](https://www.amazon.com/dp/B0FMYNF1SZ) [**DeSelva Calendula & Aloe Soap Bars - Pack of 2 | Vegan All-Natural Handmade Soaps with Aloe Vera & Calendula Petals | Soothing & Healing | Gentle for Sensitive Skin | 4.7 oz Each**DeSelva**$12.50**2 rev1y ago](https://www.amazon.com/dp/B0FB5KXL8B) [**Honey Sweetie Acres Calendula Goat Milk Soap - Handmade 5 oz Bar Made with Natural Ingredients Moisturizing & Gentle Made in the USA**Honey Sweetie Acres**$9.37**346 rev2y ago](https://www.amazon.com/dp/B0CQRZDDV5) [**Weleda Aroma Essentials Energy Shower Gel Parabens Free 6.8 Fluid Ounce (Pack of 1)**Weleda**$9.32**177 rev5y ago](https://www.amazon.com/dp/B0917DTXLL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**verovita Handmade Cold Process Soap with Natural Essential Oil 1PC Calendula Cleansing Soap Bar**verovita**$8.95**3.9★**▲ 205%**](https://www.amazon.com/dp/B0FS73LVMZ) [**Weleda Skin Food Body Wash**Weleda**$8.00**4.3★**▲ 197%**](https://www.amazon.com/dp/B0FMYNF1SZ) [**Weleda Baby Calendula Soap - 3.5 Oz 3.5 Ounces**Weleda**$13.56**4.6★**▲ 136%**](https://www.amazon.com/dp/B0006NYUAM) [**FARMASi Dr. C. Tuna Calendula Soap Bar Calendula Oil and Chamomile Extract Formula for Face Body and Hands Gentle Cleansing Bar Hydrating Skin Care Vegan Paraben & SLS Free 4.41 oz**FARMASi**$10.78**4.6★**▲ 38%**](https://www.amazon.com/dp/B0815R481D) [**Weleda Hydrating Sea Buckthorn Body Wash 6.8 Fluid Ounce Gentle Plant Rich Cleanser with Sea Buckthorn and Sesame Oils**Weleda**$13.25**4.5★**▲ 28%**](https://www.amazon.com/dp/B000ORSY3Y)
**~~View all trending →~~**
## **What buyers say about calendula soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“The scent is fresh”*
**Soft Feel**13%
*“Soft skin”*
**Moist/Dry**7%
*“moisturizering”*
**Quality-Overall**6%
*“Great product”*
**Size-Overall**5%
*“I love this product that smalls good”*
**Suitability Dry Skin**5%
*“doesn't leave my skin feeling stripped or dry after showering”*
**Cleansing**3%
*“clean without being too strong”*
**Ingredients-Overall**2%
*“Not only are the ingredients nourishing”*
**Value For Money**2%
*“the value is awesome at this price point”*
**Lather**2%
*“Great lather and scent”*
### **What buyers complain about **
**Size-Overall**9%
*“Small”*
**Value For Money**9%
*“Too Expensive”*
**Smell**9%
*“It's not a super rosy aroma”*
**Moist/Dry**9%
*“Skin felt dry”*
**Allergies**5%
*“My wife has eczema”*
**Abrasiveness**5%
*“Not tear proof”*
**Lather**3%
*“However, the consistency of the body wash is runny and impossible to generate substantial lather”*
**Suitability Dry Skin**3%
*“I'm not sure why it is advertised for dry skin”*
**Advertised Vs Actual Product**3%
*“This is NOT the same formula”*
**Thickness**3%
*“My one concern is the container: the body wash is rather thin”*
### **Top return reasons **
**Smell**32%
**Leak-Proof**12%
**Advertised Vs Actual Product**11%
**Size-Overall**8%
**Moist/Dry**5%
**Product Condition**5%
**Ingredients-Overall**4%
**Value For Money**4%
**Contamination**3%
**Washability**3%
## **Common questions**
- **Is calendula soap profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the calendula soap niche?**
- 8 brands and 579 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in calendula soap?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.4%.
- **When does demand for calendula soap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the calendula soap niche?**
- Listings span $8.00–$25.29; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 1,504 reviews — the moat a new listing must climb.
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