---
title: "Bumbo Tray — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bumbo-tray"
last_updated: "2026-08-09T07:51:26.944Z"
locale: en
meta:
description: "Niche score 30/100 · $75K/yr market · 55K searches/yr · $15.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $75K/yr market · 55K searches/yr · $15.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bumbo Tray — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **bumbo tray**
**Skip it**
A concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 17Conversion 82Competition 3Returns 24Price range 49Avg price 77Brand share 8Review moat 62Quality gap 38
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,009.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$10.06–$19.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$75K**
$75K/yr · 55K searches
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, bumbo tray is a $75K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 30/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bumbo tray market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$63K–$78K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Bumbo52% - LuQiBabe25% - POANES9% - Pail Buddies6% - Nuby5% - vhbw3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
2K1KPrime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/bumbo-tray/trend)
## **Top bumbo tray search terms**
- **bumbo tray**31K/yr-19.1%9.6% conv. - **bumbo seat tray**7K/yr-13.7%7.1% conv. - **bumbo tray attachment only**8K/yr-30.6%8.7% conv. - **bumbo tray attachment**3K/yr+45.9%8.5% conv. - **bumbo seat tray attachment**3K/yr-9.3%7.4% conv. - **tray for bumbo seat**3K/yr-11.7%9.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bumbo-tray/search-terms)
## **Top bumbo tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$34K60%$45K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bumbo Seat Tray Attachment Baby Infant Child Toddler Floor Seat Eating Tray Activity Play Top Accessory for Boys and Girls 3 to 12 Months Old White**Bumbo**$19.73**4.4★3,206 rev](https://www.amazon.com/dp/B001Q3M3KU) [2**LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White**LuQiBabe**$15.45**4.2★123 rev](https://www.amazon.com/dp/B0CVVGD2N4) [3**Tray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White**POANES**$16.20**4.6★24 rev](https://www.amazon.com/dp/B0D9K2HDRC) [4**Pail Buddies Baby Booster Seat Tray Attachment Feeding & Play Tray Compatible with Bumbo Infant Toddler Floor Seat | Easy-Clean Baby Feeding Tray for Infants 312 Months**Pail Buddies**$17.06**4.5★577 rev](https://www.amazon.com/dp/B0BLM8RBL7) [5**Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White**Nuby**$10.06**4.8★2,109 rev](https://www.amazon.com/dp/B0979PHBTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White**POANES**$16.20**24 rev1y ago](https://www.amazon.com/dp/B0D9K2HDRC) [**VHBW Replacement for Bumbo Seat Tray Attachment - Compatible with Bumbo Floor Seat | Easy-Clean Feeding Tray & Play Surface Attachment | Quick Install Accessory**vhbw**$15.32**19 rev1y ago](https://www.amazon.com/dp/B0D9JLZH6L) [**LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White**LuQiBabe**$15.45**123 rev2y ago](https://www.amazon.com/dp/B0CVVGD2N4) [**Pail Buddies Baby Booster Seat Tray Attachment Feeding & Play Tray Compatible with Bumbo Infant Toddler Floor Seat | Easy-Clean Baby Feeding Tray for Infants 312 Months**Pail Buddies**$17.06**577 rev3y ago](https://www.amazon.com/dp/B0BLM8RBL7) [**Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White**Nuby**$10.06**2,109 rev5y ago](https://www.amazon.com/dp/B0979PHBTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VHBW Replacement for Bumbo Seat Tray Attachment - Compatible with Bumbo Floor Seat | Easy-Clean Feeding Tray & Play Surface Attachment | Quick Install Accessory**vhbw**$15.32**4.6★**▲ 126%**](https://www.amazon.com/dp/B0D9JLZH6L) [**Tray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White**POANES**$16.20**4.6★**▲ 53%**](https://www.amazon.com/dp/B0D9K2HDRC) [**Bumbo Seat Tray Attachment Baby Infant Child Toddler Floor Seat Eating Tray Activity Play Top Accessory for Boys and Girls 3 to 12 Months Old White**Bumbo**$19.73**4.4★**▲ 35%**](https://www.amazon.com/dp/B001Q3M3KU) [**LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White**LuQiBabe**$15.45**4.2★**▼ 27%**](https://www.amazon.com/dp/B0CVVGD2N4) [**Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White**Nuby**$10.06**4.8★**▼ 32%**](https://www.amazon.com/dp/B0979PHBTV)
**~~View all trending →~~**
## **What buyers say about bumbo tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**54%
*“Good fit”*
**Portability**10%
*“easy to carry around”*
**Ease Of Cleaning**6%
*“easy to clean”*
**Quality-Overall**5%
*“No issues at all”*
**Ease Of Feeding**5%
*“Months weve done most of our meals using this tray”*
**Advertised Vs Actual Product**4%
*“Works as intended”*
**Cushion**4%
*“Perfect for the bumbo seat”*
**Safety Standards**3%
*“We felt she was safe in the seat with the tray”*
**Assembly/Installation**3%
*“Works great, Stable as long as its clipped together fully, very hard to clip”*
**Ease Of Use**3%
*“Hooks to seat nice and easy”*
### **What buyers complain about **
**Size-Overall**53%
*“Didn't fit Bumbo seat”*
**Durability**13%
*“Broke about a month after we bought it”*
**Functionality-Overall**13%
*“Doesnt work”*
### **Top return reasons **
**Size-Overall**56%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Product Condition**4%
**Add-Ons/Attachments**3%
**Ease Of Use**3%
**Locking Mechanism**2%
**Functionality-Overall**2%
**Cushion**2%
## **Common questions**
- **Is bumbo tray profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 6 tracked products. 90-day search growth is -16.0%. Flapen's verdict: Skip it (30/100).
- **How competitive is the bumbo tray niche?**
- 6 brands and 12 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bumbo tray?**
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 5.3% — above our launch gate.
- **When does demand for bumbo tray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bumbo tray niche?**
- Listings span $10.06–$19.73; the average listing price is $15.64 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.
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