---
title: "Bubs Formula — $386K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bubs-formula"
last_updated: "2026-08-09T06:12:10.910Z"
locale: en
meta:
description: "Niche score 45/100 · $386K/yr market · 80K searches/yr · $27.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $386K/yr market · 80K searches/yr · $27.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bubs Formula — $386K/yr Amazon US Niche (2026) - Flapen"
---
# **bubs formula**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 21Conversion 98Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 50Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$27.96**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.53–$31.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$386K**
$386K/yr · 80K searches
**Review moat**
**Okay****1,546.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bubs formula is a $386K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubs formula market data**
- **Units sold / yr**
- **20K–25K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$559K–$699K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Bubs100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/bubs-formula/trend)
## **Top bubs formula search terms**
- **bubs formula**58K/yr-8.3%19.9% conv. - **aussie bubs formula**4K/yr-5.9%14.7% conv. - **bubs infant formula**3K/yr+12.0%18.5% conv. - **aussie bubs**5K/yr-16.5%7.2% conv. - **bubs baby formula**3K/yr+10.3%14.7% conv. - **bubs grass fed formula**2K/yr-18.9%25.3% conv. - **bubs organic formula**2K/yr-34.7%13.0% conv. - **bubs 365 day grass fed infant formula**1K/yr-20.8%25.5% conv. - **bubs organic**682/yr-33.6%4.0% conv. - **bubs formula infant**913/yr-25.8%14.3% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bubs-formula/search-terms)
## **Top bubs formula products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$58K30%$116K45%$174K60%$231K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$27.91**4.5★2,082 rev](https://www.amazon.com/dp/B0DCKXZVS4) [2**Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz**Bubs**$31.42**4.7★2,143 rev](https://www.amazon.com/dp/B0DCLL5XLB) [3**Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$24.53**4.7★415 rev](https://www.amazon.com/dp/B0DCL6YN77)
### **Newest**
by launch date
[**Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$27.91**2,082 rev1y ago](https://www.amazon.com/dp/B0DCKXZVS4) [**Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz**Bubs**$31.42**2,143 rev1y ago](https://www.amazon.com/dp/B0DCLL5XLB) [**Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$24.53**415 rev1y ago](https://www.amazon.com/dp/B0DCL6YN77)
### **Trending**
90-day click momentum
[**Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$27.91**4.5★**▲ 12%**](https://www.amazon.com/dp/B0DCKXZVS4) [**Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz**Bubs**$31.42**4.7★**— 5%**](https://www.amazon.com/dp/B0DCLL5XLB) [**Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz**Bubs**$24.53**4.7★**▼ 25%**](https://www.amazon.com/dp/B0DCL6YN77)
## **What buyers say about bubs formula**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent product”*
**Ingredients-Overall**12%
*“The ingredients are clean”*
**Nutritional Content**11%
*“It gives me peace of mind knowing Im giving my baby something that supports healthy growth and development”*
**Regulates Digestion**8%
*“Great with her reflux”*
**Acid Regulator/Stomach Ache Relief**6%
*“It didnt upset his tummy”*
**Value For Money**3%
*“Its a great value for the money”*
**Vegan/Organic**3%
*“Has been a great alternative to cow's milk-based formula”*
**Comfort-Overall**3%
*“overall more comfortable”*
**Soft Feel**3%
*“Gentle formula”*
**Smell**2%
*“And bonus: it doesnt smell bad at all”*
### **What buyers complain about **
**Allergies**13%
*“gets irritated quite easy with an extreme peanut allergy”*
**Acid Regulator/Stomach Ache Relief**10%
*“Vomiting started”*
**Value For Money**9%
*“Too expensive”*
**Smell**5%
*“It makes my baby's breath smells”*
**Ingredients-Overall**5%
*“Negatives: the product contains various undesirable oils”*
**Nutritional Content**5%
*“not a good formula for my baby at all”*
**Advertised Vs Actual Product**5%
*“Misleading and GMO”*
**Iron**3%
*“They must've increased the iron content because my new baby had dark green poops”*
**Ease Of Cleaning**3%
*“Not as clean as I thought”*
**Vegan/Organic**3%
*“Misleading and GMO”*
## **Common questions**
- **Is bubs formula profitable to sell on Amazon United States?**
- The niche generates $386K/yr across 3 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bubs formula niche?**
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bubs formula?**
- Top complaints mined from reviews: Allergies, Acid Regulator/Stomach Ache Relief, Value For Money. The return rate is 0.1%.
- **When does demand for bubs formula peak?**
- Demand peaks in Jan–Jul–Aug–Sep–Oct; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the bubs formula niche?**
- Listings span $24.53–$31.42; the average listing price is $27.96 (sweet spot $15–$100). The average incumbent carries 1,547 reviews — the moat a new listing must climb.
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