---
title: "Bubbsi — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bubbsi"
last_updated: "2026-08-09T08:40:03.739Z"
locale: en
meta:
description: "Niche score 44/100 · $109K/yr market · 45K searches/yr · $26.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $109K/yr market · 45K searches/yr · $26.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bubbsi — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **bubbsi**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 84Competition 23Returns 98Price range 84Avg price 95Brand share 9Review moat 23Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.62**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.26–$61.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$109K**
$109K/yr · 45K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,943.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bubbsi is a $109K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubbsi market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$80K–$106K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#272**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**32**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Bubbsi62% - CeraVe15% - KPAWAY9% - AmLactin7% - Aveeno Baby4% - GILDEN TREE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
1K750Prime Day '24Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/bubbsi/trend)
## **Top bubbsi search terms**
- **keratosis pilaris treatment for kids**13K/yr+51.9%4.3% conv. - **bubbsi**18K/yr-34.9%7.5% conv. - **bubbsi lotion**4K/yr-45.0%17.0% conv. - **keratosis pilaris treatment kids**2K/yr+93.7%4.0% conv. - **bubsi**2K/yr-29.2%11.7% conv. - **bubbsi baby skin care**3K/yr-67.6%1.6% conv. - **keratosis pilaris toddler**804/yr+111.5%3.3% conv. - **bubsie baby skin care**432/yr+22.5%9.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bubbsi/search-terms)
## **Top bubbsi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)**Bubbsi**$25.88**4.6★355 rev](https://www.amazon.com/dp/B0B3YC8YJZ) [2**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)**Bubbsi**$61.70**4.6★355 rev](https://www.amazon.com/dp/B0B3Y64MYC) [3**KPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz**KPAWAY**$36.18**4.2★1,599 rev](https://www.amazon.com/dp/B01LXPPCJP) [4**CeraVe SA Lotion for Rough & Bumpy Skin Vitamin D Hyaluronic Acid Lactic Acid & Salicylic Acid Lotion Fragrance Free & Allergy Tested 8 Ounce**CeraVe**$17.00**4.6★24,907 rev](https://www.amazon.com/dp/B0071XPQQ2) [5**Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)**Bubbsi**$23.79**4.2★216 rev](https://www.amazon.com/dp/B0B3ZYWQF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz**Aveeno Baby**$7.26**1,895 rev3y ago](https://www.amazon.com/dp/B0BLRGF4MK) [**Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)**Bubbsi**$23.79**216 rev3y ago](https://www.amazon.com/dp/B0B3ZYWQF2) [**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)**Bubbsi**$25.88**355 rev3y ago](https://www.amazon.com/dp/B0B3YC8YJZ) [**Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)**Bubbsi**$61.70**355 rev3y ago](https://www.amazon.com/dp/B0B3Y64MYC) [**Bubbsi Creamy Coconut Oil Hair Conditioner for Kids Baby | Light Natural Scent | Wont irritate eyes | Organic Coconut Oil + Shea | Sulfate-free | Curly Hair (Refillable Bottle 8oz)**Bubbsi**$23.75**67 rev3y ago](https://www.amazon.com/dp/B0B43MLSJ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz**KPAWAY**$36.18**4.2★**▲ 77%**](https://www.amazon.com/dp/B01LXPPCJP) [**CeraVe Moisturizing Cream with Salicylic Acid Exfoliating Body Cream with Lactic & Hyaluronic Acid Niacinamide and Ceramides Fragrance Free & Allergy Tested 12 Ounce**CeraVe**$19.78**4.7★**▲ 31%**](https://www.amazon.com/dp/B00D7BZNT2) [**Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz**Aveeno Baby**$7.26**4.8★**▲ 18%**](https://www.amazon.com/dp/B0BLRGF4MK) [**AmLactin KP Bumps Be Gone - Therapeutic Body Cream for Keratosis Pilaris - No-Scrub Exfoliator and Body Moisturizer for Dry Skin with 15% Lactic Acid AHA 3 oz (Packaging May Vary)**AmLactin**$16.00**4.3★**▲ 17%**](https://www.amazon.com/dp/B09X9GJ57N) [**CeraVe Body Wash with Salicylic Acid Fragrance Free Body Wash to Exfoliate Rough and Bumpy Skin Allergy Tested 10 Ounce**CeraVe**$13.98**4.6★**▲ 16%**](https://www.amazon.com/dp/B077TWXCQV)
**~~View all trending →~~**
## **What buyers say about bubbsi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**10%
*“its really smooth”*
**Moist/Dry**10%
*“Helps moisturize,”*
**Quality-Overall**9%
*“Excellent product”*
**Suitability Dry Skin**8%
*“Perfect for dry skin”*
**Smell**7%
*“Very mild scent”*
**Suitability Combination Skin**7%
*“This stuff feels really good on my skin”*
**Efficiency**6%
*“Works quickly”*
**Symptom Reduction**5%
*“Excellent for Acne Control”*
**Value For Money**5%
*“Its cheap”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Didnt help”*
**Value For Money**10%
*“Too expensive”*
**Allergies**8%
*“Itchy skin”*
**Smell**8%
*“No scent”*
**Size-Overall**6%
*“The bottle looked bigger to me”*
**Thickness**6%
*“This product is a very thick cream”*
**Symptom Reduction**5%
*“No improvement”*
**Skin Health**4%
*“makes my skin almost sticky”*
**Leak-Proof**2%
*“Liquid leaked out of cap”*
**Moist/Dry**1%
*“My skin gets dry”*
### **Top return reasons **
**Leak-Proof**19%
**Functionality-Overall**14%
**Size-Overall**11%
**Smell**8%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Product Condition**4%
**Moist/Dry**3%
**Texture/Consistency-Overall**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is bubbsi profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 12 tracked products. 90-day search growth is -12.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bubbsi niche?**
- 6 brands and 32 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bubbsi?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.4%.
- **When does demand for bubbsi peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bubbsi niche?**
- Listings span $7.26–$61.70; the average listing price is $26.62 (sweet spot $15–$100). The average incumbent carries 7,944 reviews — the moat a new listing must climb.
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