---
title: "bubble bath — $6.9M/yr Amazon United States Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bubble-bath"
last_updated: "2026-07-20T23:21:21.013Z"
locale: en
meta:
description: "bubble bath shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bubble bath shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bubble bath — $6.9M/yr Amazon United States Niche, Score 57/100 - Flapen"
---
# **bubble bath**
**Worth a look**
Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 16Conversion 91Competition 72Returns 99Price range 36Avg price 49Brand share 29Review moat 22Quality gap 19
**Market size**
**Incredible****$6.9M**
$6.9M/yr · 5.3M searches
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.88**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.02–$21.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,037.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bubble bath is a $6.9M/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$7.1M–$9.5M**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **134 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**9%**
- Dr Teal's33% - The Honest Company21% - Mr. Bubble15% - Amazon Basics13% - Aveeno Baby6% - Johnson's Baby4% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
175K125KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/bubble-bath/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$208K6%$415K9%$623K12%$830K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Lavender Scented Foaming Bath with Essential Oil and Epsom Salt Soothing 34 Fluid Ounce**Amazon Basics**$4.47**4.5★3,153 rev](https://www.amazon.com/dp/B0CMJ8Z2YP) [2**The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz**The Honest Company**$10.86**4.7★35,711 rev](https://www.amazon.com/dp/B01LDZJHAE) [3**Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)**Mr. Bubble**$10.58**4.7★5,365 rev](https://www.amazon.com/dp/B073KM53NG) [4**Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)**Mr. Bubble**$9.69**4.7★4,869 rev](https://www.amazon.com/dp/B00NHAYK0Q) [5**Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)**Dr Teal's**$15.62**4.7★3,060 rev](https://www.amazon.com/dp/B0CCS9MC9X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Honest Company Foaming Bubble Bath Gentle on Skin Dermatologist Tested Tear Free Hypoallergenic Disney and Pixars Toy Story Sensitive Fragrance Free**The Honest Company**$12.44**34 rev2mo ago](https://www.amazon.com/dp/B0GS3HGRP4) [**Bluey Bubble Bath for Toddlers and Kids 3+ Fresh Berry Scent Tear Free | Dye Paraben Phthalate-Free | Hypoallergenic | 24 oz/ 710 ml**Bluey**$9.71**32 rev4mo ago](https://www.amazon.com/dp/B0GP8QK96C) [**The Honest Company Foaming Bubble Bath Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 12 fl oz**The Honest Company**$11.64**35,711 rev9mo ago](https://www.amazon.com/dp/B0FR8L1FK5) [**Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz**Dr Teal's**$10.56**1,027 rev10mo ago](https://www.amazon.com/dp/B0FQL6T3RH) [**Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 62.5 fl oz**Dr Teal's**$10.72**565 rev10mo ago](https://www.amazon.com/dp/B0FQL7MQ6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Honest Company Foaming Bubble Bath Gentle on Skin Dermatologist Tested Tear Free Hypoallergenic Disney and Pixars Toy Story Sensitive Fragrance Free**The Honest Company**$12.44**4.8★**▲ 396%**](https://www.amazon.com/dp/B0GS3HGRP4) [**Bluey Bubble Bath for Toddlers and Kids 3+ Fresh Berry Scent Tear Free | Dye Paraben Phthalate-Free | Hypoallergenic | 24 oz/ 710 ml**Bluey**$9.71**4.9★**▲ 367%**](https://www.amazon.com/dp/B0GP8QK96C) [**Dr Teals Foaming Bath with Pure Epsom Salt Vitamin C & Sleep Blend 34 fl oz (Pack of 2)**Dr Teal's**$12.72**4.8★**▲ 117%**](https://www.amazon.com/dp/B0D4R4N5FY) [**Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 Ounces (Packaging May Vary)**Dr Teal's**$5.92**4.8★**▲ 63%**](https://www.amazon.com/dp/B0080D1Q52) [**Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz**Dr Teal's**$10.56**4.8★**▲ 42%**](https://www.amazon.com/dp/B0FQL6T3RH)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Light scent”*
**Value For Money**9%
*“Great deal”*
**Color**8%
*“Vibrant color”*
**Quality-Overall**8%
*“The price is affordable the quality is amazing it's relaxing a”*
**Soft Feel**5%
*“leaves skin soft”*
**Allergies**3%
*“No allergies to them”*
**Advertised Vs Actual Product**2%
*“Exactly what I ordered”*
**Durability**2%
*“I've been using it for years”*
**Stain Resistance**2%
*“doesnt stain their skin”*
**Gifting Purpose**2%
*“Great gift”*
### **What buyers complain about **
**Smell**18%
*“Smell is faint”*
**Allergies**9%
*“May cause skin rash”*
**Color**8%
*“Not vibrant”*
**Value For Money**6%
*“Not worth the price”*
**Quality-Overall**4%
*“Poor bubbling and poor quality containers”*
**Advertised Vs Actual Product**4%
*“Not as expected”*
**Sensitivity-Overall**3%
*“My body was too sensitive for this”*
**Durability**3%
*“they dont last”*
**Size-Overall**3%
*“These tablets are significantly smaller”*
**Leak-Proof**2%
*“they tend to leak”*
### **Top return reasons **
**Leak-Proof**29%
**Advertised Vs Actual Product**16%
**Smell**16%
**Color**5%
**Value For Money**5%
**Size-Overall**5%
**Ingredients-Overall**4%
**Functionality-Overall**4%
**Stain Resistance**2%
**Product Condition**2%
## **Common questions**
- **Is bubble bath profitable to sell on Amazon United States?**
- The niche generates $6.9M/yr across 35 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the bubble bath niche?**
- 12 brands and 132 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in bubble bath?**
- Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.3%.
- **When does demand for bubble bath peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the bubble bath niche?**
- Listings span $3.02–$21.68; the average listing price is $11.88 (sweet spot $15–$100). The average incumbent carries 9,038 reviews — the moat a new listing must climb.
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