[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-baby-products-bright-starts-around-we-go-2-in-1-walk-around-activity-center":3,"research-sidebar-rollups":653},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":86,"demand":91,"seasonality":391,"brandShare":404,"products":416,"feedback":453,"searchTerms":585,"related":619,"lastUpdated":35},"70478d93-7962-4460-924e-e5d30a96b300","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":41,"pageQuality":30,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":49},42236,19384,0.2072,-0.0107,0.0244,1,4.5,3813,89.3,82.32,99.2,4,750,0.5,0.0531,0,"bright starts around we go 2-in-1 walk-around activity center","bright-starts-around-we-go-2-in-1-walk-around-activity-center","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbright-starts-around-we-go-2-in-1-walk-around-activity-center","Activity & Entertainment","2026-07-10T03:24:34.383112+00:00",3,9,[39,40],"high_returns","high_price",22,500,100,250,44650,66975,47,160,0.1154,{"score":51,"verdict":52,"components":53},25,"skip",[54,59,62,66,68,70,73,78,80,83],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",11,0.15,42236.19,{"key":60,"score":61,"weight":57,"raw":18},"growth",24,{"key":63,"score":64,"weight":65,"raw":19},"conversion",31,0.1,{"key":67,"score":30,"weight":57,"raw":20},"competition",{"key":69,"score":30,"weight":65,"raw":20},"brandShare",{"key":71,"score":72,"weight":65,"raw":21},"qualityGap",42,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",27,0.05,3812.75,{"key":79,"score":61,"weight":65,"raw":29},"returns",{"key":81,"score":82,"weight":76,"raw":23},"avgPrice",79,{"key":84,"score":85,"weight":76,"raw":20},"priceRange",95,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":390},[93,96,99,102,105,108,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,293,296,299,302,305,308,311,313,315,318,321,323,326,329,332,334,337,340,343,346,348,351,353,356,358,361,363,366,369,371,373,375,378,381,384,387],{"week":94,"volume":95},"2024-07-14",347,{"week":97,"volume":98},"2024-07-21",391,{"week":100,"volume":101},"2024-07-28",261,{"week":103,"volume":104},"2024-08-04",271,{"week":106,"volume":107},"2024-08-11",229,{"week":109,"volume":107},"2024-08-18",{"week":111,"volume":112},"2024-08-25",197,{"week":114,"volume":115},"2024-09-01",220,{"week":117,"volume":118},"2024-09-08",423,{"week":120,"volume":121},"2024-09-15",339,{"week":123,"volume":124},"2024-09-22",268,{"week":126,"volume":127},"2024-09-29",169,{"week":129,"volume":130},"2024-10-06",549,{"week":132,"volume":133},"2024-10-13",726,{"week":135,"volume":136},"2024-10-20",1141,{"week":138,"volume":139},"2024-10-27",810,{"week":141,"volume":142},"2024-11-03",565,{"week":144,"volume":145},"2024-11-10",700,{"week":147,"volume":148},"2024-11-17",836,{"week":150,"volume":151},"2024-11-24",948,{"week":153,"volume":154},"2024-12-01",1002,{"week":156,"volume":157},"2024-12-08",861,{"week":159,"volume":160},"2024-12-15",846,{"week":162,"volume":163},"2024-12-22",749,{"week":165,"volume":166},"2024-12-29",411,{"week":168,"volume":169},"2025-01-05",573,{"week":171,"volume":172},"2025-01-12",529,{"week":174,"volume":154},"2025-01-19",{"week":176,"volume":177},"2025-01-26",603,{"week":179,"volume":180},"2025-02-02",526,{"week":182,"volume":183},"2025-02-09",1164,{"week":185,"volume":186},"2025-02-16",1464,{"week":188,"volume":189},"2025-02-23",1401,{"week":191,"volume":192},"2025-03-02",1015,{"week":194,"volume":195},"2025-03-09",931,{"week":197,"volume":198},"2025-03-16",917,{"week":200,"volume":201},"2025-03-23",814,{"week":203,"volume":204},"2025-03-30",816,{"week":206,"volume":207},"2025-04-06",995,{"week":209,"volume":210},"2025-04-13",382,{"week":212,"volume":213},"2025-04-20",353,{"week":215,"volume":216},"2025-04-27",300,{"week":218,"volume":219},"2025-05-04",869,{"week":221,"volume":222},"2025-05-11",677,{"week":224,"volume":225},"2025-05-18",720,{"week":227,"volume":228},"2025-05-25",778,{"week":230,"volume":231},"2025-06-01",763,{"week":233,"volume":234},"2025-06-08",866,{"week":236,"volume":237},"2025-06-15",661,{"week":239,"volume":240},"2025-06-22",735,{"week":242,"volume":145},"2025-06-29",{"week":244,"volume":245},"2025-07-06",1594,{"week":247,"volume":248},"2025-07-13",1532,{"week":250,"volume":251},"2025-07-20",899,{"week":253,"volume":254},"2025-07-27",877,{"week":256,"volume":257},"2025-08-03",378,{"week":259,"volume":260},"2025-08-10",433,{"week":262,"volume":263},"2025-08-17",336,{"week":265,"volume":266},"2025-08-24",323,{"week":268,"volume":269},"2025-08-31",381,{"week":271,"volume":272},"2025-09-07",421,{"week":274,"volume":275},"2025-09-14",309,{"week":277,"volume":278},"2025-09-21",285,{"week":280,"volume":281},"2025-09-28",342,{"week":283,"volume":284},"2025-10-05",266,{"week":286,"volume":287},"2025-10-12",289,{"week":289,"volume":290},"2025-10-19",230,{"week":292,"volume":95},"2025-10-26",{"week":294,"volume":295},"2025-11-02",265,{"week":297,"volume":298},"2025-11-09",495,{"week":300,"volume":301},"2025-11-16",437,{"week":303,"volume":304},"2025-11-23",435,{"week":306,"volume":307},"2025-11-30",536,{"week":309,"volume":310},"2025-12-07",395,{"week":312,"volume":42},"2025-12-14",{"week":314,"volume":260},"2025-12-21",{"week":316,"volume":317},"2025-12-28",327,{"week":319,"volume":320},"2026-01-04",282,{"week":322,"volume":295},"2026-01-11",{"week":324,"volume":325},"2026-01-18",305,{"week":327,"volume":328},"2026-01-25",332,{"week":330,"volume":331},"2026-02-01",276,{"week":333,"volume":104},"2026-02-08",{"week":335,"volume":336},"2026-02-15",245,{"week":338,"volume":339},"2026-02-22",278,{"week":341,"volume":342},"2026-03-01",314,{"week":344,"volume":345},"2026-03-08",337,{"week":347,"volume":339},"2026-03-15",{"week":349,"volume":350},"2026-03-22",237,{"week":352,"volume":278},"2026-03-29",{"week":354,"volume":355},"2026-04-05",392,{"week":357,"volume":124},"2026-04-12",{"week":359,"volume":360},"2026-04-19",273,{"week":362,"volume":331},"2026-04-26",{"week":364,"volume":365},"2026-05-03",316,{"week":367,"volume":368},"2026-05-10",253,{"week":370,"volume":216},"2026-05-17",{"week":372,"volume":295},"2026-05-24",{"week":374,"volume":121},"2026-05-31",{"week":376,"volume":377},"2026-06-07",380,{"week":379,"volume":380},"2026-06-14",270,{"week":382,"volume":383},"2026-06-21",238,{"week":385,"volume":386},"2026-06-28",350,{"week":388,"volume":389},"2026-07-05",246,false,[392,393,394,395,396,397,398,399,400,401,402,403],0.9200589326639748,1.3300774855396704,1.1244061260867984,0.7658881734511988,0.9494060250362772,1.0431485725603373,1.4535086761977518,0.5836839786419619,0.5834737935578272,1.0304849212412237,1.096535583930542,1.1610624047598839,{"top":405,"otherBrandCount":30,"otherClickShare":415},[406,409,412],{"brand":407,"clickShare":408},"Bright Starts",0.5092,{"brand":410,"clickShare":411},"Baby Einstein",0.4611,{"brand":413,"clickShare":414},"INFANS",0.0297,1.1102230246251565e-16,[417,426,436,444],{"asin":418,"title":419,"brand":410,"imageUrl":420,"price":25,"rating":421,"reviews":422,"clickShare90":411,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B07QZSDWXW","Baby Einstein Around We Grow 4-in-1 Walker Discovery Activity Center and Table Age 6 Months and up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fwkCd40AL.jpg",4.6,5504,0.4994,"2019-10-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07QZSDWXW",{"asin":427,"title":428,"brand":407,"imageUrl":429,"price":430,"rating":421,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B08NGBZ753","Bright Starts Around We Go 2-in-1 Baby Walker Discovery Activity Center and Table Tropic Coral Ages 6 Months+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sp+oeEGgL.jpg",88.09,4852,0.295,0.3095,"2020-11-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08NGBZ753",{"asin":437,"title":438,"brand":407,"imageUrl":439,"price":440,"rating":421,"reviews":431,"clickShare90":441,"clickShare360":442,"launchDate":434,"amazonUrl":443},"B08NVJKZ6W","Bright Starts Around We Go 2-in-1 Baby Walker Discovery Activity Center and Table Tropic Cool Ages 6 Months+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pzBFUqaYL.jpg",87.58,0.2142,0.181,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08NVJKZ6W",{"asin":445,"title":446,"brand":413,"imageUrl":447,"price":24,"rating":448,"reviews":449,"clickShare90":414,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B0DQ5HL4G1","INFANS 3 in 1 Walk Around Baby Activity Center Baby Walker with Play Table Wheels Detachable Seat Cushion 3 Adjustable Heights Learning Toys for Boys Girls Aged 6-36 Months (Green)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YEhHE4TxL.jpg",4.2,43,0.0101,"2024-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DQ5HL4G1",{"love":454,"hate":516,"returnReasons":563},[455,462,469,476,482,487,493,500,505,511],{"topic":456,"percentOfMentions":457,"verbatims":458},"Fun\u002FEntertainment Experience",0.31329999999999997,[459,460,461],"Entertainment for babies","Bought this for my great gran she loved it Keeps her entertained","keeps her entertained for awhile",{"topic":463,"percentOfMentions":464,"verbatims":465},"Quality-Overall",0.14,[466,467,468],"This is absolutely wonderful better than a walker in my opinion","It seems to be of good quality","Great product",{"topic":470,"percentOfMentions":471,"verbatims":472},"Safety Standards",0.0833,[473,474,475],"Its great for kids to walk in place so they are safe","Toys are safe","Be Safe",{"topic":477,"percentOfMentions":478,"verbatims":479},"Value For Money",0.06,[480,481],"Great investment","Great value for money",{"topic":483,"percentOfMentions":478,"verbatims":484},"Durability",[485,486],"durable","holds up pretty well",{"topic":488,"percentOfMentions":489,"verbatims":490},"Advertised Vs Actual Product",0.0533,[491,492],"Exactly what was described","Exactly how product looks in picture",{"topic":494,"percentOfMentions":495,"verbatims":496},"Assembly\u002FInstallation",0.0433,[497,498,499],"sounds are fun best part its extremely easy to assemble","Easy to put together","It was very easy to put together",{"topic":501,"percentOfMentions":502,"verbatims":503},"Strength",0.04,[504],"Sturdy",{"topic":506,"percentOfMentions":507,"verbatims":508},"Color",0.03,[509,510],"bright colors keep her attention","Its nice and colorful with lights and sounding toys for babys attention",{"topic":512,"percentOfMentions":513,"verbatims":514},"Music\u002FLullaby",0.02,[497,515],"the sounds delight hear",[517,522,527,531,535,539,545,550,554,559],{"topic":494,"percentOfMentions":471,"verbatims":518},[519,520,521],"It took me a minute to figure out how to put this together","we were worried about the pieces breaking during assembly","A bit hard to put together",{"topic":523,"percentOfMentions":524,"verbatims":525},"Weight Heavy",0.07139999999999999,[526],"Bulky",{"topic":528,"percentOfMentions":524,"verbatims":529},"Locking Mechanism",[530],"The toys are not secured on the table",{"topic":512,"percentOfMentions":524,"verbatims":532},[533,534],"Music quit after 2 months","The music stopped playing at 2 months",{"topic":536,"percentOfMentions":524,"verbatims":537},"Defective Material\u002FParts",[538],"the chair material ripped",{"topic":477,"percentOfMentions":540,"verbatims":541},0.059500000000000004,[542,543,544],"expensive for my family","the cost may be a bit high","Not worth $105 when it brakes within a few months",{"topic":546,"percentOfMentions":547,"verbatims":548},"Functionality-Overall",0.035699999999999996,[549],"So far nothings working",{"topic":551,"percentOfMentions":547,"verbatims":552},"Balance\u002FStability",[553],"So unstable",{"topic":555,"percentOfMentions":547,"verbatims":556},"Cushion",[557,558],"The seat has no n padding at all","Lack of soft padding on seat",{"topic":560,"percentOfMentions":547,"verbatims":561},"Adhesion\u002FStickiness",[562],"And have resorted to trying to glue them in place. So far nothings working. they wont stay on. Im over it.",[564,566,569,572,573,575,577,579,581,583],{"reason":536,"pct":565},0.1839,{"reason":567,"pct":568},"Size-Overall",0.1679,{"reason":570,"pct":571},"Age Suitability",0.0786,{"reason":546,"pct":571},{"reason":488,"pct":574},0.058899999999999994,{"reason":463,"pct":576},0.0583,{"reason":494,"pct":578},0.0393,{"reason":501,"pct":580},0.0387,{"reason":477,"pct":582},0.0375,{"reason":483,"pct":584},0.0321,[586,591,596,601,605,610,615],{"term":587,"volume":588,"growthQoq":589,"conversionRate":590},"around we go baby activity center",7473,0.011,0.009,{"term":592,"volume":593,"growthQoq":594,"conversionRate":595},"baby einstein around we grow 4-in-1 walker",4267,0.0035,0.0399,{"term":597,"volume":598,"growthQoq":599,"conversionRate":600},"around we go",2214,-0.1982,0.0112,{"term":31,"volume":602,"growthQoq":603,"conversionRate":604},1189,0.2516,0.0422,{"term":606,"volume":607,"growthQoq":608,"conversionRate":609},"bright starts around we go",2092,-0.0316,0.0276,{"term":611,"volume":612,"growthQoq":613,"conversionRate":614},"bright stars around we go activity center",1963,-0.1058,0.0108,{"term":616,"volume":617,"growthQoq":618,"conversionRate":30},"bright stars 3-in-1 around we go activity center",186,-0.32,[620,627,632,637,642,648],{"title":621,"href":622,"score":623,"verdict":624,"marketSize":625,"growth90":626},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":628,"href":629,"score":623,"verdict":624,"marketSize":630,"growth90":631},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":633,"href":634,"score":623,"verdict":624,"marketSize":635,"growth90":636},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":638,"href":639,"score":623,"verdict":624,"marketSize":640,"growth90":641},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":643,"href":644,"score":623,"verdict":645,"marketSize":646,"growth90":647},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":649,"href":650,"score":623,"verdict":624,"marketSize":651,"growth90":652},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652,[654,661,668,675,682,689,696,703,710,717,724,727,734,741,748,755,761,768,775,782],{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":673,"marketSizeTotal":674},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":676,"label":677,"slug":678,"href":679,"nichesTracked":680,"marketSizeTotal":681},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":683,"label":684,"slug":685,"href":686,"nichesTracked":687,"marketSizeTotal":688},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":690,"label":691,"slug":692,"href":693,"nichesTracked":694,"marketSizeTotal":695},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":697,"label":698,"slug":699,"href":700,"nichesTracked":701,"marketSizeTotal":702},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":704,"label":705,"slug":706,"href":707,"nichesTracked":708,"marketSizeTotal":709},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":711,"label":712,"slug":713,"href":714,"nichesTracked":715,"marketSizeTotal":716},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":718,"label":719,"slug":720,"href":721,"nichesTracked":722,"marketSizeTotal":723},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":725,"marketSizeTotal":726},2473,1858793879,{"nodeId":728,"label":729,"slug":730,"href":731,"nichesTracked":732,"marketSizeTotal":733},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":735,"label":736,"slug":737,"href":738,"nichesTracked":739,"marketSizeTotal":740},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":742,"label":743,"slug":744,"href":745,"nichesTracked":746,"marketSizeTotal":747},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":749,"label":750,"slug":751,"href":752,"nichesTracked":753,"marketSizeTotal":754},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":756,"label":757,"slug":758,"href":759,"nichesTracked":301,"marketSizeTotal":760},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",265480238,{"nodeId":762,"label":763,"slug":764,"href":765,"nichesTracked":766,"marketSizeTotal":767},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":769,"label":770,"slug":771,"href":772,"nichesTracked":773,"marketSizeTotal":774},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":776,"label":777,"slug":778,"href":779,"nichesTracked":780,"marketSizeTotal":781},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":783,"label":784,"slug":785,"href":786,"nichesTracked":787,"marketSizeTotal":788},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]