---
title: "Bow Scrunchies — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bow-scrunchies"
last_updated: "2026-08-09T08:08:50.709Z"
locale: en
meta:
description: "Niche score 46/100 · $53K/yr market · 194K searches/yr · $9.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $53K/yr market · 194K searches/yr · $9.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bow Scrunchies — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **bow scrunchies**
**Skip it**
Prices mostly outside the sweet spot ($5.45–$14.89) — this niche doesn't clear our bar today.
Market size 13Growth 22Conversion 38Competition 84Returns 76Price range 0Avg price 25Brand share 89Review moat 49Quality gap 43
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,598.98**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 194K searches
**Price range**
**Bad****$5.45–$14.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bow scrunchies is a $53K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bow scrunchies market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#775**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**46%**
Top 20: 84%
**Top-5 click share**
**31%**
Top 20: 68%
**Open market**
**49%**
- CÉLLOT13% - ACO-UINT11% - Glaudmeiss10% - Aileam7% - jollybows5% - LFOUVRE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/bow-scrunchies/trend)
## **Top bow scrunchies search terms**
- **bow scrunchies**34K/yr-6.2%1.9% conv. - **scrunchies with bows**21K/yr-2.7%2.9% conv. - **scrunchie with bow**18K/yr+3.5%2.4% conv. - **bow scrunchie**15K/yr-4.4%1.1% conv. - **baby hair ties with bows**10K/yr+7.2%4.6% conv. - **scrunchie bow**10K/yr-5.0%1.9% conv. - **toddler hair ties with bows**11K/yr-11.0%5.5% conv. - **hair scrunchies with bow**7K/yr+0.7%2.9% conv. - **bow scrunchies for women**9K/yr-14.2%1.9% conv. - **bow hair ties for toddler girls**6K/yr-11.3%5.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bow-scrunchies/search-terms)
## **Top bow scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ACO-UINT 20 Pack Satin Scrunchies for Thick Hair Hair Ties with Bow for Womens Hair Bunny Ear Scrunchies Hair Accessories for Girls Silk Scrunchies in 20 Solid Warm Colors**ACO-UINT**$9.91**4.4★2,302 rev](https://www.amazon.com/dp/B09FP8PNNR) [2**CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs**CÉLLOT**$6.95**4.6★7,312 rev](https://www.amazon.com/dp/B07ZNTWCB6) [3**Glaudmeiss 6 PCS Small Scrunchie with Bow Brown Hair Ties with Bows**Glaudmeiss**$9.11**4.2★102 rev](https://www.amazon.com/dp/B0DF7CR1K9) [4**14 PCS Bow Hair Scrunchies Bunny Ears Silk Scrunchies Hair Ties Bobbles Elastic Hair Ties Ropes Ponytail Holder Hair Accessories for Women**Aileam**$9.96**4.5★6,544 rev](https://www.amazon.com/dp/B0BD4M4JN3) [5**LFOUVRE Elastic Hair Scrunchies and Ribbons - Knotted Bow Hair Ties Scarf Scrunchies Ponytail Holders for Women and Girls 3pcs**LFOUVRE**$7.89**4.5★2,566 rev](https://www.amazon.com/dp/B0DLNL22ZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows**Glaudmeiss**$8.72**102 rev9mo ago](https://www.amazon.com/dp/B0FLHXDQ9L) [**Yonchic 2-Piece Bow Knot Hair Ties for Women & Girls No Damage Satin Cute Hair Scrunchies Ponytail Holders with Bow Elastic Rubber Bands Scrunchy Hair Accessories (White & Pink)**Yonchic**$9.83**29 rev10mo ago](https://www.amazon.com/dp/B0FQCCJ4K1) [**YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)**YWAOAIJD**$6.43**138 rev1y ago](https://www.amazon.com/dp/B0F93PN6K2) [**8PCS Bow Hair Scrunchies Hair Scarf for Women Knotted Bow Satin Ribbon Girls Summer Dress Outfit**obeoby**$8.23**79 rev1y ago](https://www.amazon.com/dp/B0DYDLVM46) [**Mxxipp 3pcs Bow Hair Scrunchie for Women Elastic Ribbon Bow Hair Ties Bowknot Ponytail Holders Hair Accessories for Thick Thin Curly Straight Long Hair- Black & Red & White**Mxxipp**$5.68**5 rev1y ago](https://www.amazon.com/dp/B0DQSVZKQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yonchic 2-Piece Bow Knot Hair Ties for Women & Girls No Damage Satin Cute Hair Scrunchies Ponytail Holders with Bow Elastic Rubber Bands Scrunchy Hair Accessories (White & Pink)**Yonchic**$9.83**4.5★**▲ 145%**](https://www.amazon.com/dp/B0FQCCJ4K1) [**Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows**Glaudmeiss**$8.72**4.2★**▲ 136%**](https://www.amazon.com/dp/B0FLHXDQ9L) [**YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)**YWAOAIJD**$6.43**4.4★**▲ 83%**](https://www.amazon.com/dp/B0F93PN6K2) [**Yaomiao 12 Pieces Bow Hair Scrunchies Bunny Ear Scrunchies for Bow Silk Bowknot Bobbles Elastic Hair Ties Ropes Ponytail Holder for Women(Wave Point)**Yaomiao**$10.21**4.4★**▲ 73%**](https://www.amazon.com/dp/B07WDSHYPF) [**Jollybows 80 Pcs Hair Bow Tie For Girls - Baby Mini Hair Tie Bows Elastic Hair Accessories For Toddler Infant**jollybows**$9.80**4.5★**▲ 42%**](https://www.amazon.com/dp/B09V7K29MT)
**~~View all trending →~~**
## **What buyers say about bow scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“The color variety is great”*
**Quality-Overall**19%
*“Good variety”*
**Ease Of Use**8%
*“Easy to use”*
**Size-Overall**6%
*“They're the perfect size”*
**Value For Money**6%
*“price was affordable”*
**Soft Feel**5%
*“They are soft and silky”*
**Durability**5%
*“Hold up well”*
**Hair Styling**4%
*“They stay in my hair nicely without pulling on it”*
**Advertised Vs Actual Product**3%
*“True to picture”*
**Stretchability/Expandability/Elasticity**3%
*“Elastic is strong”*
### **What buyers complain about **
**Durability**30%
*“falling apart”*
**Quality-Overall**15%
*“Cheaply made”*
**Stretchability/Expandability/Elasticity**5%
*“Not stretchy”*
**Suitability Short Hair**3%
*“Not for fine baby/toddler hair”*
**Ease Of Use**3%
*“Not easy to use”*
**Size-Overall**3%
*“They are very small”*
**Color**2%
*“the other side was white which didnt look good to me”*
**Material Quality**2%
*“the fabric cuts are horrible”*
**Strength**2%
*“Break easily”*
**Thickness**2%
*“The band is thick, though”*
### **Top return reasons **
**Size-Overall**31%
**Suitability Long Hair**12%
**Quality-Overall**9%
**Material Quality**8%
**Color**7%
**Advertised Vs Actual Product**7%
**Stretchability/Expandability/Elasticity**4%
**Suitability Short Hair**4%
**Durability**2%
**Suitability Colored Hair**2%
## **Common questions**
- **Is bow scrunchies profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 51 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the bow scrunchies niche?**
- 38 brands and 39 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in bow scrunchies?**
- Top complaints mined from reviews: Durability, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.0%.
- **When does demand for bow scrunchies peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bow scrunchies niche?**
- Listings span $5.45–$14.89; the average listing price is $9.04 (sweet spot $15–$100). The average incumbent carries 1,599 reviews — the moat a new listing must climb.
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