---
title: "Bluey Wall Decals — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bluey-wall-decals"
last_updated: "2026-08-09T08:55:06.498Z"
locale: en
meta:
description: "Niche score 51/100 · $77K/yr market · 105K searches/yr · $13.61 avg price. Soft demand (-32.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $77K/yr market · 105K searches/yr · $13.61 avg price. Soft demand (-32.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bluey Wall Decals — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey wall decals**
**Worth a look**
Shows low returns (1.0%), but soft demand (-32.4% this quarter) keeps it on the watch list.
Market size 19Growth 9Conversion 61Competition 75Returns 95Price range 65Avg price 63Brand share 73Review moat 47Quality gap 35
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.01–$35.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.61**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,758.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 105K searches
**Growth**
**Bad****-32.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bluey wall decals is a $77K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey wall decals market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$68K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#3,441**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**61%**
Top 20: 98%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**33%**
- Trends International25% - Horizon Group USA11% - Cute Decals10% - AOWDIAO9% - RoomMates6% - Idea Nuova6%
## **Demand**
Weekly Amazon search volume, last 44 weeks — -32.4% search growth over the last 90 days.
4K3KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/baby-products/bluey-wall-decals/trend)
## **Top bluey wall decals search terms**
- **bluey wall decals**50K/yr-40.2%0.5% conv. - **bluey wall stickers**17K/yr-28.9%0.7% conv. - **bluey decals**10K/yr-1.7%1.5% conv. - **bluey window clings**7K/yr-15.8%1.8% conv. - **bluey decal**7K/yr-7.4%0.8% conv. - **bluey decals for wall**7K/yr-49.6%0.2% conv. - **bluey wall decal**4K/yr-25.9%0.3% conv. - **bluey stickers for wall**3K/yr-64.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bluey-wall-decals/search-terms)
## **Top bluey wall decals products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Custom Name Blue Wall Decals - Personalized Name Wall Sticker Peel and Stick - Cartoon Letters Bedroom Decor - Room Decor for Boys & Girls Kids Personalized Dogs Letters Sticker (Wide 10)**Cute Decals**$24.06**4.5★18 rev](https://www.amazon.com/dp/B0F23MS95J) [2**Bluey - Friends Decal 4 Page Pad - 4 x 8**Trends International**$7.26**4.9★14 rev](https://www.amazon.com/dp/B0FLQN8QMV) [3**AOWDIAO Cloud Wall Decals - 40 Peel and Stick Clouds Stickers - Assorted Shapes and Sizes for Nursery Bedroom Classroom Decor**AOWDIAO**$6.85**4.7★2,190 rev](https://www.amazon.com/dp/B0CY2G1T86) [4**Bluey Decal Variety Pack (100-Pack) Decal Variety Pack**Trends International**$9.62**4.8★43 rev](https://www.amazon.com/dp/B0FLQNPYR1) [5**Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up**Horizon Group USA**$8.71**4.7★697 rev](https://www.amazon.com/dp/B0CBSX59GF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey - Friends Decal 4 Page Pad - 4 x 8**Trends International**$7.26**14 rev11mo ago](https://www.amazon.com/dp/B0FLQN8QMV) [**Bluey Decal Variety Pack (100-Pack) Decal Variety Pack**Trends International**$9.62**43 rev11mo ago](https://www.amazon.com/dp/B0FLQNPYR1) [**Jay Franco Window Curtains for Kids Bedroom 4-Piece Drape Set with 2 Tiebacks Grey - Bluey 42 W x 84 L (Pack of 2)**Jay Franco**$20.71**900 rev1y ago](https://www.amazon.com/dp/B0F2GSFHN2) [**NaZaUK Blue Lnspired Canvas Wall Art Poster for Kids Room Blue Nursery Decor for Baby Boy or Girl Hanging Banner for Bedroom Playroom Reading Nook or Home School 12x16 Inch**NaZaUK**$12.92**31 rev1y ago](https://www.amazon.com/dp/B0F1FWW364) [**Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up**Horizon Group USA**$8.71**697 rev1y ago](https://www.amazon.com/dp/B0CBSX59GF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Keepy Uppy White Peel and Stick Wallpaper RMK12801PLW**RoomMates**$35.24**3.6★**▲ 372%**](https://www.amazon.com/dp/B0D3244RP4) [**Bluey - Friends Decal 4 Page Pad - 4 x 8**Trends International**$7.26**4.9★**▲ 232%**](https://www.amazon.com/dp/B0FLQN8QMV) [**Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up**Horizon Group USA**$8.71**4.7★**▲ 120%**](https://www.amazon.com/dp/B0CBSX59GF) [**Nice Parking Spot Rita Decal Nice Parking Spot Sticker Funny Car Vinyl Sticker for Windows Cars Trucks SUVs & Bumpers**HENREY HUB**$8.04**3.6★**▲ 85%**](https://www.amazon.com/dp/B0DXG287CT) [**Jay Franco Window Curtains for Kids Bedroom 4-Piece Drape Set with 2 Tiebacks Grey - Bluey 42 W x 84 L (Pack of 2)**Jay Franco**$20.71**4.8★**▲ 45%**](https://www.amazon.com/dp/B0F2GSFHN2)
**~~View all trending →~~**
## **What buyers say about bluey wall decals**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality board”*
**Color**11%
*“vibrant colors”*
**Adhesion/Stickiness**10%
*“Stick great”*
**Value For Money**8%
*“Good for the money”*
**Fun/Entertainment Experience**8%
*“Hours of entertainment”*
**Gifting Purpose**6%
*“Great gift”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**5%
*“Fit great, look great, inexpensive, and my son loves them”*
**Durability**5%
*“They are very durable”*
**Advertised Vs Actual Product**4%
*“As Expected”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“Needs better adhesive”*
**Brightness/Shine/Glow**20%
*“not bright”*
**Quality-Overall**8%
*“Extremely low quality”*
**Size-Overall**8%
*“The size is bigger than most”*
**Durability**6%
*“Broke right away”*
**Recycle/Reuse**3%
*“Stickers are not reusable”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Functionality-Overall**2%
*“Doesnt Work”*
**Ease Of Use**2%
*“cant use them”*
**Print Quality**2%
*“Poor print/ink quality”*
### **Top return reasons **
**Size-Overall**31%
**Adhesion/Stickiness**19%
**Brightness/Shine/Glow**13%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Functionality-Overall**3%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Material Quality**2%
**Color**2%
## **Common questions**
- **Is bluey wall decals profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 47 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the bluey wall decals niche?**
- 23 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in bluey wall decals?**
- Top complaints mined from reviews: Adhesion/Stickiness, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.0%.
- **What does it cost to enter the bluey wall decals niche?**
- Listings span $4.01–$35.24; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 1,759 reviews — the moat a new listing must climb.
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