---
title: "Bluey Notebook — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bluey-notebook"
last_updated: "2026-08-09T07:35:11.603Z"
locale: en
meta:
description: "Niche score 43/100 · $88K/yr market · 146K searches/yr · $21.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $88K/yr market · 146K searches/yr · $21.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Notebook — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey notebook**
**Skip it**
Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 11Conversion 35Competition 39Returns 95Price range 75Avg price 92Brand share 24Review moat 46Quality gap 62
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.21–$35.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,875.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$88K**
$88K/yr · 146K searches
**Growth**
**Bad****-27.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bluey notebook is a $88K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey notebook market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$86K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#829**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**6%**
- Idea Nuova42% - Horizon Group USA18% - Bluey18% - Pillow Pets7% - Character World5% - Paladone4% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/bluey-notebook/trend)
## **Top bluey notebook search terms**
- **bluey night light**72K/yr-27.7%2.3% conv. - **bluey lamp**30K/yr-18.3%1.8% conv. - **bluey light**17K/yr-30.1%2.0% conv. - **bluey nightlight**9K/yr-33.1%2.8% conv. - **bluey projector**7K/yr-16.2%1.8% conv. - **bluey lamp for kids bedroom**7K/yr-38.1%3.4% conv. - **bluey projector night light**4K/yr-52.8%1.1% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bluey-notebook/search-terms)
## **Top bluey notebook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving**Idea Nuova**$15.07**4.4★35 rev](https://www.amazon.com/dp/B0G6G8KC9M) [2**Horizon Group USA Bluey Decorate Your Own Light Up Projector Night Light for Kids with Stickers Toys Toddler Activities Crafts**Horizon Group USA**$13.61**3.8★107 rev](https://www.amazon.com/dp/B0DY9G36WY) [3**Bluey Goglow Pal Light Up Nightlight 2-in-1 Interactive Snuggly Toddler Light Soothing Night Light for Kids of Ages 2+**Bluey**$15.10**4.5★925 rev](https://www.amazon.com/dp/B09H376JQD) [4**Bluey Table Lamp for Kids Stick Lamp with Printed Shade & Pull Chain Bedroom or Nursery Nightstand Lighting Official Bluey Merchandise**Idea Nuova**$29.67**4.6★16,393 rev](https://www.amazon.com/dp/B0D19V2K2Y) [5**Pillow Pets 16 inch Bluey Sleep Time Light Stuffed Animal Plush Toy Gifts for Kids**Pillow Pets**$35.95**4.8★748 rev](https://www.amazon.com/dp/B0CGYJR17D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room**Idea Nuova**$26.54**4 rev5mo ago](https://www.amazon.com/dp/B0GKQ22PYZ) [**Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving**Idea Nuova**$15.07**35 rev7mo ago](https://www.amazon.com/dp/B0G6G8KC9M) [**Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required**Horizon Group USA**$20.61**107 rev7mo ago](https://www.amazon.com/dp/B0G36TXZGY) [**Paladone Bluey Icon Light Officially Licensed Mini LED Lamp Kids TV Character Merchandise for Bedrooms & Homes Battery Powered Collectible**Bluey**$33.16**8 rev11mo ago](https://www.amazon.com/dp/B0F1YZX8YT) [**Paladone Bluey Night Light Stick-On LED Wall Lamp with Auto Sensor and Adjustable Brightness Battery Powered for Kids Bedrooms Officially Licensed Merchandise**Paladone**$32.26**102 rev1y ago](https://www.amazon.com/dp/B0F9FQ3M9W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluey Kids Touch Night Light Lamp Rechargeable Battery Operated Bedroom Table Lamp with Touch On/Off Portable LED Desk Light with Charging Cord for Nursery & Childrens Room**Idea Nuova**$26.54**4.4★**▲ 384%**](https://www.amazon.com/dp/B0GKQ22PYZ) [**Bluey Draw N Create Projector Toy Includes Slides to Trace & Color Scenes with Crayons Batteries Required**Horizon Group USA**$20.61**3.8★**▲ 286%**](https://www.amazon.com/dp/B0G36TXZGY) [**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★**▲ 227%**](https://www.amazon.com/dp/B0BCNRWTMF) [**ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift**ARKAID**$19.46**4.8★**▲ 225%**](https://www.amazon.com/dp/B0CK4W3PPK) [**Bluey Squishy Night Light 6 LED Soft Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving**Idea Nuova**$15.07**4.4★**▲ 137%**](https://www.amazon.com/dp/B0G6G8KC9M)
**~~View all trending →~~**
## **What buyers say about bluey notebook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“vibrant colors”*
**Brightness/Shine/Glow**23%
*“Great light”*
**Value For Money**6%
*“Worth it”*
**Quality-Overall**6%
*“Good quality and sun protection for my 5 year old autistic daughters sensitive eyes”*
**Gifting Purpose**5%
*“Was a gift”*
**Advertised Vs Actual Product**4%
*“They work exactly as advertised”*
**Night Vision**4%
*“Great night light”*
**Ease Of Use**3%
*“are very easy to use”*
**Efficiency**3%
*“Works great”*
**Durability**2%
*“it seems durable”*
### **What buyers complain about **
**Battery Life**13%
*“Battery dies quickly”*
**Durability**9%
*“Blew out”*
**Size-Overall**8%
*“The size did not met my expectations”*
**Brightness/Shine/Glow**8%
*“the light is a bit too bright”*
**Quality-Overall**6%
*“cheap product”*
**Functionality-Overall**5%
*“We cant use it as a nightlight”*
**Value For Money**5%
*“Price is a little high for how small it is”*
**Color**4%
*“stop on a color”*
**Advertised Vs Actual Product**4%
*“Misleading photos,”*
**Battery Inclusion**4%
*“was disappointed that the batteries where not included”*
### **Top return reasons **
**Brightness/Shine/Glow**23%
**Size-Overall**18%
**Defective Material/Parts**11%
**Functionality-Overall**10%
**Bulb Flicker/Dimming/Color**6%
**Battery Inclusion**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**2%
**Color**2%
## **Common questions**
- **Is bluey notebook profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bluey notebook niche?**
- 10 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in bluey notebook?**
- Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 1.0%.
- **When does demand for bluey notebook peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the bluey notebook niche?**
- Listings span $8.21–$35.95; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.
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