---
title: "Bluey Nap Mat — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bluey-nap-mat"
last_updated: "2026-08-09T05:27:26.804Z"
locale: en
meta:
description: "Niche score 33/100 · $17K/yr market · 36K searches/yr · $32.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $17K/yr market · 36K searches/yr · $32.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Nap Mat — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey nap mat**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 20Conversion 18Competition 23Returns 48Price range 95Avg price 95Brand share 10Review moat 69Quality gap 50
**Avg price**
**Incredible****$32.91**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.12–$43.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****733.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$17K**
$17K/yr · 36K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bluey nap mat is a $17K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey nap mat market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$41K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**3%**
- Northwest36% - Bluey26% - Jay Franco24% - AI ACCESSORY INNOVATIONS9% - ROLLEE POLLEE2% - Fast Forward1% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/baby-products/bluey-nap-mat/trend)
## **Top bluey nap mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NORTHWEST Bluey Silk Touch Sherpa Slumber Bag - Bluey Sleeping Bag with Zipper for Boys and Girls - Great Sleepover Set - 27 x 56 inches**Northwest**$38.27**4.6★160 rev](https://www.amazon.com/dp/B0DK3WD7BG) [2**Bluey Kids Nap-Mat Set Includes Pillow and Plush Blanket Great for Boys or Girls Napping During Daycare or Preschool - Fits Young Children Aged 3-5**Bluey**$27.86**4.7★448 rev](https://www.amazon.com/dp/B0CKWKC6XZ) [3**Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches**Northwest**$43.51**4.6★160 rev](https://www.amazon.com/dp/B0FZLTR2VT) [4**Jay Franco Kids Nap Mat with Embedded Pillow & Blanket Soft 46x20 Microfiber Sleeping Bag with Name Tag & Handle for School Travel Sleepover Blue - Bluey**Jay Franco**$34.69**4.7★1,863 rev](https://www.amazon.com/dp/B092PF3QS8) [5**Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue**AI ACCESSORY INNOVATIONS**$33.88**4.7★438 rev](https://www.amazon.com/dp/B0D5ZYQR8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua**NoJo**$29.81**0 rev1mo ago](https://www.amazon.com/dp/B0H2FDSW8K) [**Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag**Bluey**$34.49**1 rev4mo ago](https://www.amazon.com/dp/B0GQCK4DWH) [**Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink**Bluey**$24.06**35 rev6mo ago](https://www.amazon.com/dp/B0GD4X3NJS) [**Bluey B for Balloon Silk Touch Sherpa Slumber Bag with Attached Pillow Cozy Portable Sleepover Set Character Sleeping Bag for Travel 27 x 56 Inches**Northwest**$43.51**160 rev8mo ago](https://www.amazon.com/dp/B0FZLTR2VT) [**Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+**Fast Forward**$35.13**350 rev11mo ago](https://www.amazon.com/dp/B0FM8TVGMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NoJo Bluey Best Day Ever Toddler Nap Mat Includes Super Soft Attached Pillow and Blanket Pink & Aqua**NoJo**$29.81**0.0★**▲ 388%**](https://www.amazon.com/dp/B0H2FDSW8K) [**Bluey Clogs for Boys & Girls - Officially Licensed Water Shoes - Quick-Dry Kids Beach Pool Shoes - Easy Slip on Toddler Shoes - Size 7/8 Pink**Bluey**$24.06**4.8★**▲ 386%**](https://www.amazon.com/dp/B0GD4X3NJS) [**Bluey Slumber Bag Set for Kids - Bundle with 27x56 Inches Sleeping Bag Plus Stickers More | Bluey and Bingo Warm Slumber Bag**Bluey**$34.49**2.0★**▲ 386%**](https://www.amazon.com/dp/B0GQCK4DWH) [**Bluey Duffle Bag for Girls | 16 Lightweight Pink Travel Bag with Bluey | Overnight Weekender Bag with Shoulder Strap | Bluey Gifts for Girls | Ages 3+**Fast Forward**$35.13**4.4★**▲ 297%**](https://www.amazon.com/dp/B0FM8TVGMP) [**Bluey Duffle Bag 16 Travel Sleepover Bag for Girls & Boys Kids Weekender Bag Blue**AI ACCESSORY INNOVATIONS**$33.88**4.7★**▲ 137%**](https://www.amazon.com/dp/B0D5ZYQR8Z)
**~~View all trending →~~**
## **What buyers say about bluey nap mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**14%
*“The blanket is soft”*
**Quality-Overall**13%
*“Great Quality”*
**Comfort-Overall**11%
*“So comfy”*
**Ease Of Use**9%
*“Easy to use”*
**Fun/Entertainment Experience**6%
*“Kid loves it”*
**Durability**6%
*“The upper fabric is durable enough to handle scurrying across pool decks and sandy beaches, while the sole is made of a solid material that provides plenty of traction on slippery surfaces”*
**Portability**5%
*“My 4 year old loves this for travel”*
**Value For Money**5%
*“Great price”*
**Color**4%
*“The colors are vibrant, and the graphics are a very cute and accurate representation of Bluey and Bingo”*
**Gifting Purpose**3%
*“What a great gift for a child”*
### **What buyers complain about **
**Durability**28%
*“Doesnt seem to be well made-tore before first use”*
**Washability**14%
*“It gets caught on other things in the wash”*
**Cushion**7%
*“The pillow has no cushion in it”*
**Size-Overall**7%
*“The length is shorter than listed”*
**Velcro Quality**7%
*“The only thing I don't like is the Velcro”*
**Thickness**7%
*“Its ok. Changes after wash becomes thin”*
**Quality-Overall**4%
*“The quality is far below what I expected”*
**Stitch/Finish/Polish**4%
*“the stitching started coming loose”*
**Upholstery/Fabric Quality**4%
*“the fabric already looks worn out”*
**Value For Money**3%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**48%
**Thin**10%
**Material Quality**6%
**Feet Fit**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Cushion**3%
**Value For Money**3%
**Color**3%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is bluey nap mat profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 14 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the bluey nap mat niche?**
- 8 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in bluey nap mat?**
- Top complaints mined from reviews: Durability, Washability, Cushion. The return rate is 3.2%.
- **When does demand for bluey nap mat peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the bluey nap mat niche?**
- Listings span $21.12–$43.51; the average listing price is $32.91 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.
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