---
title: "Bluey Keychain — $414K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bluey-keychain"
last_updated: "2026-08-09T08:58:34.363Z"
locale: en
meta:
description: "Niche score 49/100 · $414K/yr market · 598K searches/yr · $16.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $414K/yr market · 598K searches/yr · $16.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Keychain — $414K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey keychain**
**Skip it**
Soft demand (-19.1% this quarter) — this niche doesn't clear our bar today.
Market size 56Growth 15Conversion 52Competition 74Returns 87Price range 67Avg price 78Brand share 20Review moat 23Quality gap 23
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.29**
avg listing price — sweet spot $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.93–$31.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$414K**
$414K/yr · 598K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,311.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bluey keychain is a $414K/yr Amazon United States market (598K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey keychain market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$407K–$489K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**6%**
- Zak Designs41% - The First Years20% - THERMOS16% - Simple Modern14% - LUV HER2% - Get Trend2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
70K50KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/baby-products/bluey-keychain/trend)
## **Top bluey keychain search terms**
- **bluey water bottle**152K/yr+4.0%4.6% conv. - **bluey cup**116K/yr-32.7%3.6% conv. - **bluey cups**72K/yr-16.5%3.1% conv. - **bluey sippy cup**40K/yr-21.3%5.2% conv. - **bluey tumbler**23K/yr-24.0%1.8% conv. - **bluey sippy cups for toddlers 1-3**18K/yr-28.6%5.3% conv. - **bluey water bottle for kids**37K/yr-49.9%4.4% conv. - **bluey straw cup**13K/yr-13.4%5.3% conv. - **bluey bottle**11K/yr+9.0%2.7% conv. - **zak bluey cup**11K/yr-6.5%4.3% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bluey-keychain/search-terms)
## **Top bluey keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$33K12%$50K16%$66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Bluey**THERMOS**$15.35**4.7★37,382 rev](https://www.amazon.com/dp/B0C3NKW6F1) [2**Simple Modern Bluey Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Bluetastic Day**Simple Modern**$22.60**4.6★8,285 rev](https://www.amazon.com/dp/B0FC319V2C) [3**Zak Designs Bluey Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Bluey & Bingo)**Zak Designs**$15.34**4.6★19,090 rev](https://www.amazon.com/dp/B0DMDDW81N) [4**The First Years Bluey Insulated Straw Cup - Diswasher Safe Sippy Cups - Kids Water Bottles - 9 Oz - 2 Count - Ages 9 Months and Up**The First Years**$8.86**4.6★4,292 rev](https://www.amazon.com/dp/B0CNJ64DC9) [5**Zak Designs Bluey Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey & Friends)**Zak Designs**$16.64**4.6★31,471 rev](https://www.amazon.com/dp/B0DQ4N8DBY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zak Designs Bluey Sutton Travel Tumbler for On the Go 30oz Stainless Steel with Vacuum Insulation Silicone Straw and Carry Handle for Cold Drinks (Bluey Bingo Bandit Chilli)**Zak Designs**$20.75**599 rev8mo ago](https://www.amazon.com/dp/B0FT78XVH6) [**Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)**Zak Designs**$17.38**395 rev9mo ago](https://www.amazon.com/dp/B0FVDX39H3) [**Zak Designs Bluey Capri Toddler Tumbler For Travel or At Home 10oz 2-Pack Durable Plastic Sippy Cups With Handle and Leak-Proof Design are Perfect For Kids (Bluey and Bingo)**Zak Designs**$17.35**395 rev9mo ago](https://www.amazon.com/dp/B0FVDP2DHM) [**Simple Modern Summit Water Bottle with Straw Lid | Bluey 30oz Leak Proof Stainless Steel Insulated Cup | Gifts for Her Him | Bluey Stripes**Simple Modern**$31.58**2,754 rev10mo ago](https://www.amazon.com/dp/B0FNYFPFKV) [**Get Trend Bluey Kids Water Bottle with Straw 16.9 oz BPA Free Plastic Cup with Lid Handle Reusable Drinking Tumbler for School Gifts for Kids (Purple Bluey)**Get Trend**$15.94**398 rev1y ago](https://www.amazon.com/dp/B0DQQ2XCZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★**▲ 307%**](https://www.amazon.com/dp/B0BCNRWTMF) [**ARKAID Bluey Toddler Sunglasses - Comfortable UV-Protective Sunglasses for Toddlers with Soft Carrying Case - Official Bluey Accessory & Gift**ARKAID**$19.46**4.8★**▲ 233%**](https://www.amazon.com/dp/B0CK4W3PPK) [**Zak Designs Bluey Capri Toddler Tumblers For Travel or At Home 9oz 2-Pack Double Wall Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey Bingo)**Zak Designs**$17.38**4.5★**▲ 78%**](https://www.amazon.com/dp/B0FVDX39H3) [**Simple Modern Bluey Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Bluetastic Day**Simple Modern**$22.60**4.6★**▲ 73%**](https://www.amazon.com/dp/B0FC319V2C) [**Zak Designs Bluey Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Bluey & Friends)**Zak Designs**$16.64**4.6★**▲ 62%**](https://www.amazon.com/dp/B0DQ4N8DBY)
**~~View all trending →~~**
## **What buyers say about bluey keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**19%
*“Haven't experienced any leaks”*
**Quality-Overall**10%
*“Good quality cups it came on time”*
**Color**9%
*“vibrant colors”*
**Size-Overall**8%
*“Just the right size”*
**Ease Of Cleaning**7%
*“cleanup was quick too”*
**Design-Overall**6%
*“Cute designs”*
**Durability**5%
*“The cup seems pretty durable”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**4%
*“Worth the money”*
**Gifting Purpose**3%
*“bday gift”*
### **What buyers complain about **
**Leak-Proof**38%
*“Leaks A lot”*
**Durability**12%
*“Break Easy”*
**Design-Overall**5%
*“Design chipped off after 3 months of use”*
**Quality-Overall**5%
*“These cups are poor quality”*
**Ease Of Use**4%
*“Straw cap can be difficult to open”*
**Size-Overall**3%
*“just tiny tumblers”*
**Water Resistance**3%
*“really only good for water”*
**Ease Of Cleaning**2%
*“Theyre kind of a pain to clean”*
**Dishwasher Safe**1%
*“Not dishwasher safe”*
**Material Quality**1%
*“I really wish they made ones without plastic”*
### **Top return reasons **
**Leak-Proof**26%
**Size-Overall**23%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Product Condition**4%
**Functionality-Overall**4%
**Ease Of Use**4%
**Material Quality**3%
**Design-Overall**3%
**Color**2%
## **Common questions**
- **Is bluey keychain profitable to sell on Amazon United States?**
- The niche generates $414K/yr across 34 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bluey keychain niche?**
- 10 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in bluey keychain?**
- Top complaints mined from reviews: Leak-Proof, Durability, Design-Overall. The return rate is 1.4%.
- **When does demand for bluey keychain peak?**
- Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the bluey keychain niche?**
- Listings span $6.93–$31.58; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 7,311 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 65 [**baby car seat fan**](https://flapen.com/research/us/baby-products/baby-car-seat-fan)$31K/yr+151.9%**Worth a look**- 65 [**tummy time toys**](https://flapen.com/research/us/baby-products/tummy-time-toys)$11.8M/yr-9.5%**Worth a look**- 65 [**sunscreen brush**](https://flapen.com/research/us/baby-products/sunscreen-brush)$615K/yr+314.7%**Worth a look**- 65 [**toddler step stool**](https://flapen.com/research/us/baby-products/toddler-step-stool)$4.1M/yr-7.9%**Worth a look**- 65 [**training diapers 2t-3t**](https://flapen.com/research/us/baby-products/training-diapers-2t-3t)$6.1M/yr+8.7%**Launch it**- 65 [**water baby carrier**](https://flapen.com/research/us/baby-products/water-baby-carrier)$431K/yr+176.5%**Worth a look**[**All Baby Products niches **](https://flapen.com/research/us/baby-products)