---
title: "Bluey Bedding Set — $434K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bluey-bedding-set"
last_updated: "2026-08-09T04:28:44.886Z"
locale: en
meta:
description: "Niche score 43/100 · $434K/yr market · 550K searches/yr · $48.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $434K/yr market · 550K searches/yr · $48.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Bedding Set — $434K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey bedding set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 11Conversion 20Competition 74Returns 71Price range 95Avg price 94Brand share 0Review moat 23Quality gap 20
**Price range**
**Incredible****$15.12–$94.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.34**
avg listing price — sweet spot $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$434K**
$434K/yr · 550K searches
**Review moat**
**Bad****7,874.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey bedding set is a $434K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey bedding set market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$483K–$604K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **81%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 86%
**Open market**
**0%**
- Jay Franco64% - Bluey23% - Sunny Side Up8% - NoJo3% - Delta Children1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/bluey-bedding-set/trend)
## **Top bluey bedding set search terms**
- **bluey twin bedding set**73K/yr-12.3%2.2% conv. - **bluey bedding**87K/yr-39.2%0.9% conv. - **bluey toddler bedding set**77K/yr-25.4%2.3% conv. - **bluey bed set**40K/yr-27.5%1.1% conv. - **bluey comforter set twin**37K/yr-42.4%1.6% conv. - **bluey comforter**29K/yr-17.8%0.7% conv. - **bluey sheets**27K/yr-10.8%1.1% conv. - **bluey crib sheets**28K/yr-26.4%1.8% conv. - **bluey sheets twin**24K/yr-20.7%2.6% conv. - **bluey twin sheets**16K/yr-26.2%3.0% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bluey-bedding-set/search-terms)
## **Top bluey bedding set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$26K9%$39K12%$52K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey 4 Piece Toddler Bedding Set Includes Comforter Sheet Set Fitted Top Sheet Reversible Pillowcase for Boys or Girls Bed Blue**Bluey**$39.31**4.8★626 rev](https://www.amazon.com/dp/B0CKCZW37G) [2**Jay Franco Bluey & Bingo Twin Comforter Set - 5 Piece Bed Set Includes Sheet Set & Pillow Covers - Super Soft Clouds & Stars Kids Bedding**Jay Franco**$57.83**4.8★20,010 rev](https://www.amazon.com/dp/B0CMZDQJMD) [3**Jay Franco Bluey & Bingo 4 Piece Toddler Bedding Set Includes Comforter Sheets & Pillowcase Super Soft Microfiber Machine Washable Kids Comforter Breathable for Kids Blue (Officially Licensed)**Jay Franco**$43.39**4.8★38,413 rev](https://www.amazon.com/dp/B09PGPG32B) [4**Bluey Twin Bedding Set - Bundle With Bed Sheets Flat Sheet Fitted Sheet Pillowcase and Stickers | For Boys and Girls**Bluey**$31.54**4.6★170 rev](https://www.amazon.com/dp/B0D5ZLVLR9) [5**Bluey & Bingo 5 Piece Twin Bed in a Bag - Kids Comforter and Sheet Set with Sham - Super Soft Machine Washable Breathable Microfiber Oeko-TEX Certified (Officially Licensed Product) by Jay Franco**Jay Franco**$56.89**4.8★38,413 rev](https://www.amazon.com/dp/B09PGNZ8H6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NoJo Bluey Best Day Ever 2 Piece Toddler Sheet Set Pink & Aqua**NoJo**$24.93**1 rev3mo ago](https://www.amazon.com/dp/B0GWFDZG6W) [**Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 4 Piece Toddler**Jay Franco**$50.18**652 rev10mo ago](https://www.amazon.com/dp/B0FP3H99R3) [**Jay Franco Kids Comforter Set Includes Sheets and Pillow Covers - Soft and Cozy Bed Set for Stylish Room Decor Blue - Bluey & Bingo 5 Piece Twin**Jay Franco**$73.89**652 rev10mo ago](https://www.amazon.com/dp/B0FP3M79QW) [**Jay Franco Kids Bed Set Pink Bluey 5 Piece Twin**Jay Franco**$71.10**775 rev1y ago](https://www.amazon.com/dp/B0DTMF23JN) [**Jay Franco Kids Bed Set Pink Bluey 7 Piece Full**Jay Franco**$74.15**775 rev1y ago](https://www.amazon.com/dp/B0DTMJVJ74)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NoJo Bluey Best Day Ever 2 Piece Toddler Sheet Set Pink & Aqua**NoJo**$24.93**5.0★**▲ 455%**](https://www.amazon.com/dp/B0GWFDZG6W) [**Jay Franco Kids Bed Set Pink Bluey 7 Piece Full**Jay Franco**$74.15**4.8★**▲ 330%**](https://www.amazon.com/dp/B0DTMJVJ74) [**Jay Franco Kids Bed Set Blue Bluey 5 Piece Twin**Jay Franco**$59.78**4.6★**▲ 152%**](https://www.amazon.com/dp/B0DTMNLSL1) [**Jay Franco Bluey & Bingo 4 Piece Toddler Bedding Set Includes Comforter Sheets & Pillowcase Super Soft Microfiber Machine Washable Kids Comforter Breathable for Kids Blue (Officially Licensed)**Jay Franco**$43.39**4.8★**▲ 100%**](https://www.amazon.com/dp/B09PGPG32B) [**Jay Franco Bluey & Bingo Full Comforter Set - 7 Piece Bed Set Includes Sheet Set & Pillow Covers - Super Soft Clouds & Stars Kids Bedding**Jay Franco**$59.34**4.8★**▲ 81%**](https://www.amazon.com/dp/B0CMZJB7X6)
**~~View all trending →~~**
## **What buyers say about bluey bedding set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good Quality”*
**Color**16%
*“the colors were beautiful”*
**Soft Feel**12%
*“The feel is soft on the skin which i am happy for”*
**Size-Overall**10%
*“It fits my toddlers bed perfectly”*
**Comfort-Overall**8%
*“extremely comfortable”*
**Value For Money**6%
*“Worth the buy”*
**Advertised Vs Actual Product**6%
*“accurate to the description”*
**Gifting Purpose**3%
*“Great gift”*
**Washability**3%
*“It's washable”*
**Strength**2%
*“It seem fairly sturdy”*
### **What buyers complain about **
**Size-Overall**22%
*“wrong size”*
**Thickness**10%
*“Thin sheets”*
**Value For Money**6%
*“I think $60 is too much to pay for this”*
**Advertised Vs Actual Product**4%
*“So it's not going to get 5 star because of false advertising”*
**Strength**4%
*“it does not look to sturdy one of the sides was not even”*
**Stitch/Finish/Polish**4%
*“the stitching was already coming apart”*
**Durability**4%
*“didnt last long”*
**Quality-Overall**4%
*“Complete garbage”*
**Adhesion/Stickiness**3%
*“ripped a few stickers”*
**Washability**3%
*“So thin and come apart after a few washes”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**7%
**Material Quality**7%
**Value For Money**3%
**Comfort-Overall**2%
**Thin**2%
**Color**2%
**Quality-Overall**1%
**Age Suitability**1%
**Thickness**1%
## **Common questions**
- **Is bluey bedding set profitable to sell on Amazon United States?**
- The niche generates $434K/yr across 31 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bluey bedding set niche?**
- 5 brands and 9 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey bedding set?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 2.2%.
- **When does demand for bluey bedding set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the bluey bedding set niche?**
- Listings span $15.12–$94.16; the average listing price is $48.34 (sweet spot $15–$100). The average incumbent carries 7,874 reviews — the moat a new listing must climb.
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