---
title: "Blue Butterfly — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/blue-butterfly"
last_updated: "2026-08-09T06:15:52.563Z"
locale: en
meta:
description: "Niche score 47/100 · $35K/yr market · 130K searches/yr · $15.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $35K/yr market · 130K searches/yr · $15.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Butterfly — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **blue butterfly**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 40Conversion 22Competition 68Returns 54Price range 84Avg price 75Brand share 87Review moat 50Quality gap 28
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.10–$78.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.13**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,512.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$35K**
$35K/yr · 130K searches
According to Flapen's Amazon United States niche tracking, blue butterfly is a $35K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue butterfly market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$76K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#3,311**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**48%**
Top 20: 85%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**49%**
- Opseam22% - SAOROPEB11% - Chuangdi7% - Crosize4% - kanpura4% - Tixiquns3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/blue-butterfly/trend)
## **Top blue butterfly search terms**
- **blue butterfly**57K/yr+0.8%1.5% conv. - **blue butterfly decorations**30K/yr+53.6%2.6% conv. - **blue butterflies**16K/yr+24.6%3.0% conv. - **blue morpho butterfly**9K/yr+17.6%0.9% conv. - **blue butterfly decor**9K/yr-13.4%0.7% conv. - **blue butterfly wall decor**9K/yr-30.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/baby-products/blue-butterfly/search-terms)
## **Top blue butterfly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Blue 24)**Opseam**$6.62**4.7★4,935 rev](https://www.amazon.com/dp/B0B1MHZ9W8) [2**Chuangdi 48 Pcs Blue Monarch Butterfly Decorations 3 Size Fake Butterflies Realistic Butterfly Craft Artificial Mariposas Wall Decor for Craft Wedding Home Birthday Party (3.2inch 4inch 4.7inch)**Chuangdi**$9.82**4.8★839 rev](https://www.amazon.com/dp/B09ZQSLYXH) [3**SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Blue)**SAOROPEB**$6.74**4.7★1,544 rev](https://www.amazon.com/dp/B0CLTM5H3K) [4**SAOROPEB Butterfly Wall Stickers 48 Pcs 4 Styles 3 Sizes Metallic Paper Removable Navy Blue Art Deco Decor for Wall**SAOROPEB**$8.43**4.6★24,027 rev](https://www.amazon.com/dp/B0C61HC5W5) [5**Crosize 48 Pcs Navy Blue Butterfly Decorations 4 Styles 3 Sizes Wall Decor 3D Butterfly Party Decorations Butterflies for Crafts Bouquet Cake Decorating Flower Arrangements**Crosize**$6.06**4.7★1,092 rev](https://www.amazon.com/dp/B0CY41HFVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor**Lerheedi**$24.67**33 rev5mo ago](https://www.amazon.com/dp/B0GKGDK26B) [**Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor**Geelin**$33.36**150 rev5mo ago](https://www.amazon.com/dp/B0GJSPZ71D) [**Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue**Phuryllic**$8.86**96 rev7mo ago](https://www.amazon.com/dp/B0G3B7L6MC) [**ArsVenciik Real Blue Morpho Butterfly Taxidermy**ArsVenciik**$78.58**22 rev8mo ago](https://www.amazon.com/dp/B0G1YR5PR9) [**RAINBOW WSK 50 PCs Butterfly Wall Decor Cute Fairy Butterflies Wall Stickers 3D Butterflies for Birthday Cake Wedding Party Craft Room Decor Removable DIY Wall Decals sm- (Blue)**RAINBOW WSK**$8.84**58 rev1y ago](https://www.amazon.com/dp/B0FC5ZLQZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lerheedi 18 Pcs Large Butterfly Party Decoration 2 Sizes 3D Paper Blue Butterfly Wall Decor Hanging Butterflies for Birthday Baby Shower Wedding Decoration Paper Butterflies for Wall Decor**Lerheedi**$24.67**4.0★**▲ 236%**](https://www.amazon.com/dp/B0GKGDK26B) [**Hipunk Butterfly Blue Jewelry Sets Birthstone Women 925 Sterling Silver June-Alexandrite Birth Stone Animal Butterflies Jewelry Sets/Earring/Ring/Bracelet Set Crystal Birthday Jewelry SS0003U**Hipunk**$69.04**4.5★**▲ 227%**](https://www.amazon.com/dp/B08P4844FP) [**Phuryllic Butterfly Wall Decor 48pcs 3D Butterfly Stickers in 3 Sizes & 4 Styles for Balloon Arch & Cake Decorations Cute Decals for Girls Room & Birthday Party Blue**Phuryllic**$8.86**4.8★**▲ 226%**](https://www.amazon.com/dp/B0G3B7L6MC) [**Geelin 6 Pcs Large Gradient Blue Butterfly Decorations Mariposas Grandes para Decoracion Big Butterfly Party Decor 20 Inch 12 Inch 3D Silk Butterflies for Baby Shower Birthday Party Wedding Decor**Geelin**$33.36**4.6★**▲ 132%**](https://www.amazon.com/dp/B0GJSPZ71D) [**ArsVenciik Real Blue Morpho Butterfly Taxidermy**ArsVenciik**$78.58**4.9★**▲ 74%**](https://www.amazon.com/dp/B0G1YR5PR9)
**~~View all trending →~~**
## **What buyers say about blue butterfly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Cute product”*
**Color**13%
*“The color is perfect”*
**Value For Money**12%
*“Affordable”*
**Size-Overall**7%
*“Fits her well”*
**Magnetic Strength/Adsorption**6%
*“Very Pretty. with small magnets”*
**Adhesion/Stickiness**4%
*“Adheres well with glue dots”*
**Gifting Purpose**4%
*“Was a gift”*
**Durability**3%
*“Beautiful very good durability”*
**Design-Overall**3%
*“Very cute decor”*
**Ease Of Use**3%
*“they were easy to use”*
### **What buyers complain about **
**Size-Overall**21%
*“Bigger than expected”*
**Adhesion/Stickiness**14%
*“the process of attaching them is incredibly tedious”*
**Quality-Overall**11%
*“Cheaply made”*
**Value For Money**11%
*“They look very expensive”*
**Product Condition**7%
*“Someone clearly had a party then sent them back”*
**Magnetic Strength/Adsorption**4%
*“The magnet doesnt have much power”*
**Durability**3%
*“As for application, the first one I used, I bent too much and it broke”*
**Color**2%
*“Almost all of the blue on the butterfly have faded off just with regular handwashing”*
**Material Quality**2%
*“Its a semi-plastic material”*
### **Top return reasons **
**Size-Overall**27%
**Color**22%
**Advertised Vs Actual Product**12%
**Material Quality**7%
**Quality-Overall**7%
**Value For Money**5%
**Display Colors**4%
**Adhesion/Stickiness**4%
**Design-Overall**1%
**Functionality-Overall**1%
## **Common questions**
- **Is blue butterfly profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 33 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the blue butterfly niche?**
- 31 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in blue butterfly?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.8%.
- **When does demand for blue butterfly peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the blue butterfly niche?**
- Listings span $5.10–$78.58; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.
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