---
title: "bibs — $2.8M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bibs"
last_updated: "2026-07-20T21:13:12.072Z"
locale: en
meta:
description: "bibs shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bibs shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bibs — $2.8M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **bibs**
**Worth a look**
Shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 20Conversion 42Competition 88Returns 87Price range 61Avg price 59Brand share 78Review moat 25Quality gap 19
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 6.6M searches
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.84–$27.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.03**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,305.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bibs is a $2.8M/yr Amazon United States market (6.6M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.6M–$3.3M**
- units × avg price
- **Launch success**
- **100%**
- 9 of 9 new (360d)
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **154 days**
## **Competition**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**28%**
Top 20: 63%
**Open market**
**38%**
- KeaBabies20% - Konssy15% - Susurration9% - PandaEar8% - CIVARUA KIDS6% - egmao baby5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
150K100KPrime Day '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/bibs/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$57K4%$114K6%$170K8%$227K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 76 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KeaBabies 8-Pack Organic Baby Bibs for Drooling and Teething (Sweet Charm)**KeaBabies**$15.59**4.8★8,201 rev](https://www.amazon.com/dp/B0B152XRC4) [2**Konssy Muslin Baby Bibs 8 Pack Baby Bandana Drool Bibs Cotton for Unisex Boys and Girls Soft Absorbent Set for Teething and Drooling**Konssy**$16.00**4.8★3,251 rev](https://www.amazon.com/dp/B0BD6Y6M9V) [3**KeaBabies 8-Pack Organic Baby Bibs for Drooling and Teething (Vessels)**KeaBabies**$15.66**4.8★8,201 rev](https://www.amazon.com/dp/B0C6PKN3V3) [4**PandaEar Set of 3 Silicone Baby Bibs Waterproof Soft Unisex 10-72 Months (Brown/Blue/Green)**PandaEar**$8.58**4.8★20,693 rev](https://www.amazon.com/dp/B08GFCX964) [5**CIVARUA KIDS Muslin Baby Bibs 8 Pack Baby Bandana Drool Bib for Drooling and Teething Cotton Soft Absorbent for Girls Boys BC**CIVARUA KIDS**$11.48**4.7★641 rev](https://www.amazon.com/dp/B0F8VYWQB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Joys Baby Boys 7 pack teething bib Accessory Blue One Size**Simple Joys by Carter's**$17.48**20,898 rev2mo ago](https://www.amazon.com/dp/B01M5JGOSG) [**Simple Joys by Carters Baby 7-Pack Teething Bibs**Simple Joys by Carter's**$17.56**20,898 rev2mo ago](https://www.amazon.com/dp/B08QW5K9MV) [**Susurration Muslin Baby Bibs 6 Pack Bandana Drool Bibs Soft Square Adjustable Baby Drooling Bibs for Unisex Girls & Boys (Blue Star)**Susurration**$8.44**449 rev6mo ago](https://www.amazon.com/dp/B0G6Z64VCR) [**Bearmoss Baby Bibs for Drooling & Teething 8 Pack Muslin Cotton Soft Absorbent Adjustable Unisex Bibs Boys Girls 0-36 Months**Bearmoss**$15.49**473 rev7mo ago](https://www.amazon.com/dp/B0FT2FW3D8) [**Susurration Muslin Baby Bibs 6 Pack Bandana Drool Bibs Soft Square Adjustable Baby Drooling Bibs for Unisex Girls & Boys (Multicolor)**Susurration**$7.41**449 rev7mo ago](https://www.amazon.com/dp/B0G5Y5726C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Utopia Kitchen 2 Pack Bib Apron Adjustable with 2 Pockets Water and Oil Resistant Cooking Kitchen Chef Apron for Women Men**Utopia Kitchen**$7.44**4.5★**▲ 302%**](https://www.amazon.com/dp/B01ND3Y00M) [**Bearmoss Baby Bibs for Drooling & Teething 8 Pack Muslin Cotton Soft Absorbent Adjustable Unisex Bibs Boys Girls 0-36 Months**Bearmoss**$15.49**4.6★**▲ 255%**](https://www.amazon.com/dp/B0FT2FW3D8) [**Susurration Muslin Baby Bibs 6 Pack Bandana Drool Bibs Soft Square Adjustable Baby Drooling Bibs for Unisex Girls & Boys (Multicolor)**Susurration**$7.41**4.6★**▲ 215%**](https://www.amazon.com/dp/B0G5Y5726C) [**Susurration Muslin Baby Bibs 6 Pack Bandana Drool Bibs Soft Square Adjustable Baby Drooling Bibs for Unisex Girls & Boys (Pink)**Susurration**$7.76**4.6★**▲ 211%**](https://www.amazon.com/dp/B0G5MZV46V) [**Bearmoss 8 Pack Muslin Baby Bibs for Drooling and Teething Soft Bibs for Girls Boys Newborn (Pink Purple)**Bearmoss**$16.10**4.7★**▲ 200%**](https://www.amazon.com/dp/B0FT2H6X9B)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality is clear”*
**Soft Feel**14%
*“Material is soft”*
**Ease Of Cleaning**8%
*“Cleans easily”*
**Size-Overall**7%
*“i like the size”*
**Color**6%
*“Beautiful colors”*
**Absorbency**6%
*“Absorbs nicely”*
**Value For Money**6%
*“Reasonable price”*
**Washability**3%
*“Wash up well”*
**Ease Of Use**3%
*“Easy care and wear”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**12%
*“Also quite large”*
**Thickness**10%
*“they are not as thick as I had hoped”*
**Quality-Overall**7%
*“Bad quality”*
**Water Resistance**7%
*“Not water proof”*
**Material Quality**6%
*“Not the best material”*
**Durability**3%
*“theyll obviously break”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Washability**3%
*“They tend to shrink just slightly after first wash”*
**Moist/Dry**3%
*“They dry in their own if you hang”*
**Absorbency**3%
*“Not absorbent”*
### **Top return reasons **
**Size-Overall**25%
**Material Quality**21%
**Thin**11%
**Quality-Overall**9%
**Advertised Vs Actual Product**5%
**Color**4%
**Value For Money**3%
**Water Resistance**2%
**Length**2%
**Age Suitability**2%
## **Common questions**
- **Is bibs profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 76 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the bibs niche?**
- 28 brands and 41 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in bibs?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.4%.
- **When does demand for bibs peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the bibs niche?**
- Listings span $6.84–$27.75; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 4,305 reviews — the moat a new listing must climb.
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