---
title: "beauty counter sunscreen — $2.8M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/beauty-counter-sunscreen"
last_updated: "2026-07-20T20:04:36.088Z"
locale: en
meta:
description: "beauty counter sunscreen clears our launch bar: a $2.8M/yr market growing +173.0% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:description": "beauty counter sunscreen clears our launch bar: a $2.8M/yr market growing +173.0% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:title": "beauty counter sunscreen — $2.8M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **beauty counter sunscreen**
**Launch it**
A $2.8M/yr market growing +173.0% this quarter with returns at 0.8% — clears our launch bar.
Market size 96Growth 97Conversion 99Competition 56Returns 96Price range 82Avg price 86Brand share 0Review moat 26Quality gap 50
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+173.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 810K searches
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$19.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.70–$42.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,926.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, beauty counter sunscreen is a $2.8M/yr Amazon United States market (810K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.4M–$2.9M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **132 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**587**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**0%**
- Babo Botanicals65% - THINK27% - Badger8% - Thinkbaby1%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +173.0% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/us/baby-products/beauty-counter-sunscreen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$113K8%$226K12%$339K16%$452K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Babo Botanicals Sheer Mineral Sunscreen Lotion SPF 50 with 100% Mineral Active Ingredients for Babies Kids or Extra Sensitive Skin Lightweight Water Resistant & Fragrance Free Multicolor Unscented 3 Fl Oz**Babo Botanicals**$17.78**4.4★1,973 rev](https://www.amazon.com/dp/B08QX3S2DN) [2**Babo Botanicals Sensitive Baby Mineral Sunscreen Lotion SPF50 - Natural Zinc Oxide - Face & Body - Fragrance-Free - Water-Resistant - EWG Verified - Vegan - Extra Sensitive Skin - For Babies & Kids**Babo Botanicals**$17.84**4.7★4,322 rev](https://www.amazon.com/dp/B07NJPR4TN) [3**Babo Botanicals Sheer Zinc Continuous Sunscreen Spray SPF30 - Natural Zinc Oxide - Extra Sensitive Skin - Water Resistant - Vegan - Fragrance-Free - Air-Powered Spray - For all ages**Babo Botanicals**$16.78**4.2★6,436 rev](https://www.amazon.com/dp/B01ALT5MKW) [4**Thinkkids SPF 50+ Mineral Sunscreen 6 Fl Oz Safe Natural Baby Mineral Sunscreen for Children - Water Resistant Sun Cream Broad Spectrum UVA/UVB Sun Protection Reef Safe**THINK**$18.24**4.6★6,734 rev](https://www.amazon.com/dp/B00JZHCJLM) [5**Babo Botanicals Sunscreen Unscented SPF30 3 Fl Oz**Babo Botanicals**$17.21**4.6★2,998 rev](https://www.amazon.com/dp/B00HNNQLZ0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies**THINK**$23.77**66 rev4mo ago](https://www.amazon.com/dp/B0GS76YPS8) [**Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection**Babo Botanicals**$22.26**58 rev4mo ago](https://www.amazon.com/dp/B0GQHQM24D) [**Thinkkids SPF 30 Mineral Sunscreen for Kids Clear Zinc Oxide 6 fl oz Natural Vegan Reef Safe Water Resistant Broad Spectrum UVA/UVB Sun Protection**THINK**$19.43**49 rev2y ago](https://www.amazon.com/dp/B0CS1CZQG3) [**Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz**Badger**$18.06**2,487 rev2y ago](https://www.amazon.com/dp/B0CPN28L8N) [**Babo Botanicals Swim & Sport Mineral Sunscreen Spray SPF 30 - Natural Zinc Oxide - Face & Body - For all ages - Dermatologist Tested - Cruelty-Free - Fragrance-Free - Water Resistant**Babo Botanicals**$20.67**205 rev3y ago](https://www.amazon.com/dp/B0C3LNPDRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies**THINK**$23.77**4.6★**▲ 95%**](https://www.amazon.com/dp/B0GS76YPS8) [**Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection**Babo Botanicals**$22.26**4.3★**▲ 90%**](https://www.amazon.com/dp/B0GQHQM24D) [**Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection**THINK**$17.72**4.0★**▲ 40%**](https://www.amazon.com/dp/B09SQD92DB) [**Badger Kids Mineral Sunscreen Cream SPF 40 98% Organic Ingredients Zinc Oxide Sunscreen for Kids Face & Body Water Resistant Reef Friendly Hawaii Approved Sunblock 2.9 fl oz 2-Pack**Badger**$32.62**4.7★**▲ 32%**](https://www.amazon.com/dp/B09QY1D7YN) [**Thinkkids Safe Mineral Sunscreen SPF 50+ 3 Fl Oz Natural Water Resistant Reef Safe Sunscreen for Children Broad Spectrum UVA/UVB Sun Screen**THINK**$11.92**4.6★**▲ 28%**](https://www.amazon.com/dp/B007SAC6XE)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Definitely a solid product that I'm happy to keep using”*
**Protection**7%
*“effective sun protection”*
**Ease Of Use**6%
*“easy to apply”*
**Smell**6%
*“no weird smell”*
**Ease Of Application**5%
*“It applies smoothly”*
**Suitability Combination Skin**5%
*“Great for sensitive skin”*
**Soft Feel**3%
*“it feels smooth”*
**Moist/Dry**3%
*“Good moisturizer”*
**Toxic/Chemical Free**3%
*“does not have weird chemicals”*
**Allergies**3%
*“Non-irritating; works very well”*
### **What buyers complain about **
**Allergies**10%
*“Allergic reaction”*
**Smell**8%
*“smells like fish”*
**Thickness**7%
*“Too thick”*
**Color**6%
*“there is no color”*
**Ease Of Use**4%
*“Too difficult to squeeze out”*
**Value For Money**4%
*“A little expensive”*
**Size-Overall**3%
*“Small tube”*
**Functionality-Overall**3%
*“Doesnt work”*
**Residue**2%
*“White residue”*
**Skin Health**2%
*“Bad skin reaction”*
### **Top return reasons **
**Size-Overall**16%
**Value For Money**13%
**Smell**12%
**Advertised Vs Actual Product**9%
**Functionality-Overall**4%
**Leak-Proof**4%
**Product Condition**3%
**Oily/Greasy**3%
**Color**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is beauty counter sunscreen profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +173.0%. Flapen's verdict: Launch it (71/100).
- **How competitive is the beauty counter sunscreen niche?**
- 4 brands and 587 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in beauty counter sunscreen?**
- Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.8%.
- **When does demand for beauty counter sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the beauty counter sunscreen niche?**
- Listings span $9.70–$42.08; the average listing price is $19.46 (sweet spot $15–$100). The average incumbent carries 3,927 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
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