---
title: "Trend — bassinet mattress - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bassinet-mattress/trend"
last_updated: "2026-08-09T16:45:55.047Z"
locale: en
meta:
  description: "Niche score 50/100 · $394K/yr market · 880K searches/yr · $40.02 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $394K/yr market · 880K searches/yr · $40.02 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bassinet mattress - Flapen"
---

# **bassinet mattress**

**Worth a look**

Shows a sweet-spot price point ($40.02 avg), but weak search conversion (1.1%) keeps it on the watch list.

Market size 55Growth 23Conversion 14Competition 78Returns 37Price range 94Avg price 95Brand share 71Review moat 34Quality gap 32

**Avg price**

**Incredible****$40.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.41–$95.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$394K**

$394K/yr · 880K searches

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****3,063.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## Trend