---
title: "Bassinet Mattress — $394K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bassinet-mattress"
last_updated: "2026-08-09T05:30:56.018Z"
locale: en
meta:
description: "Niche score 50/100 · $394K/yr market · 880K searches/yr · $40.02 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $394K/yr market · 880K searches/yr · $40.02 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bassinet Mattress — $394K/yr Amazon US Niche (2026) - Flapen"
---
# **bassinet mattress**
**Worth a look**
Shows a sweet-spot price point ($40.02 avg), but weak search conversion (1.1%) keeps it on the watch list.
Market size 55Growth 23Conversion 14Competition 78Returns 37Price range 94Avg price 95Brand share 71Review moat 34Quality gap 32
**Avg price**
**Incredible****$40.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.41–$95.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$394K**
$394K/yr · 880K searches
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,063.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bassinet mattress is a $394K/yr Amazon United States market (880K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bassinet mattress market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$400K–$500K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**19 **—flat
**Sellers**
**24**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**31%**
- NeoBorn23% - Mecc ecoh15% - AOHWIDER9% - Pro Goleem9% - Lisaraㅤ7% - Wonder Living7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
20K15KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/bassinet-mattress/trend)
## **Top bassinet mattress search terms**
- **bassinet mattress**580K/yr-4.2%0.9% conv. - **bassinet mattress pad**59K/yr+8.8%0.8% conv. - **baby bassinet mattress**49K/yr-2.6%0.7% conv. - **bassinet pad**29K/yr+2.2%0.5% conv. - **colchn para moises de bebe**22K/yr-5.0%0.7% conv. - **mattress for bassinet**20K/yr-1.0%0.7% conv. - **bedside bassinet mattress**15K/yr-11.6%0.9% conv. - **bassinet mattress topper**16K/yr+4.9%0.6% conv. - **baby mattress for bassinet**15K/yr-20.7%0.7% conv. - **breathable bassinet mattress**14K/yr+1.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bassinet-mattress/search-terms)
## **Top bassinet mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$16K8%$32K12%$47K16%$63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NeoBorn Baby Bassinet Mattress Pad 33 x 20 Dual Sided Comfort Gel Memory Foam Mattress with Removable Breathable Soft Tencel Cover Fit for Baby Delight/Mika Micky/KoolerThings Bassinet**NeoBorn**$54.13**4.6★925 rev](https://www.amazon.com/dp/B0CQQ5MWQV) [2**Wonder Living Baby Bassinet Mattress Breathable Hypoallergenic Premium Foam Non-Toxic Oval Shaped with Removal Waterproof Cover 15 x 30 x 2 White**Wonder Living**$29.55**4.6★927 rev](https://www.amazon.com/dp/B0BWJ6CQNB) [3**Baby Bassinet Mattress 33 x 20 inches- Firm Support and Comfort Premium Foam Noiseless and Odorless Hypoallergenic Small Crib Mattress Fits Moses Basket Dual Sided with Soft Breathable Fabric**VIVIDVIBEBEARPAS**$30.15**4.5★722 rev](https://www.amazon.com/dp/B0D17GXB49) [4**Pro Goleem Baby Bassinet Mattress Breathable Waterproof Soft Cover Premium Foam Compatible with Dream On Me Lacy Portable 2-in-1 Oval 30x15 Cradle Pad**Pro Goleem**$30.19**4.5★493 rev](https://www.amazon.com/dp/B0BLNF8G7C) [5**Mecc ecoh Baby Bassinet Mattress 100% Breathable Cover Water-Resistant Lining Rectangle 32x18x2 Fit for Dream On Me Poppy/RONBEI/Cowiewie/suihuooo/ALVOD/Kinder King/Delta Children Simmon Kid**Mecc ecoh**$33.31**4.6★1,104 rev](https://www.amazon.com/dp/B0BRY1D8YF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AOHWIDER Bassinet Mattress Pad 1.5 Thick Dual Sided Gel Memory Foam Bassinet Mattress for Ingenuity/Cuddor/RONBEI Baby Bassinet and Portable Cribs.**AOHWIDER**$39.22**154 rev6mo ago](https://www.amazon.com/dp/B0GGGTRPPG) [**AOHWIDER 32.5x20 Bassinet Mattress for Delight: 1.5 Thick Gel Memory Foam Bassinet Mattress for Mika Micky&Delight Beside Me Dreamer Bassinet&Dream On Me Traveler&Dream On Me Skylar Bassinet**AOHWIDER**$40.82**154 rev6mo ago](https://www.amazon.com/dp/B0GGH9FSTF) [**AOHWIDER 33x20 Bassinet Mattress for MikaMicky: 2 Thick Dual Sided Gel Memory Foam Bassinet Mattress Fit for Mika Micky/KoolerThings/Baby Delight Bassinet**AOHWIDER**$46.07**154 rev12mo ago](https://www.amazon.com/dp/B0FHWB4ST6) [**Amzreine Baby Bassinet Mattress Topper 35 x 20 x 2 Dual Sided Gel Memory Foam Mattress with Breathable Removable Soft Cover Fit for Yamesmile/Bellababy/AMKE/ANGELBLISS Baby Bassinet**Amzreine**$53.92**318 rev1y ago](https://www.amazon.com/dp/B0DZHXY48L) [**Amzreine Baby Bassinet Mattress Pad 33 x 20 x 2 Dual Sided Gel Memory Foam Mattress with Breathable Removable Soft Cover Fit for Mika Micky/KoolerThings/Baby Delight Bassinet**Amzreine**$54.45**318 rev1y ago](https://www.amazon.com/dp/B0DZJ2DT3N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AOHWIDER Bassinet Mattress Pad 1.5 Thick Dual Sided Gel Memory Foam Bassinet Mattress for Ingenuity/Cuddor/RONBEI Baby Bassinet and Portable Cribs.**AOHWIDER**$39.22**4.6★**▲ 331%**](https://www.amazon.com/dp/B0GGGTRPPG) [**AOHWIDER 32.5x20 Bassinet Mattress for Delight: 1.5 Thick Gel Memory Foam Bassinet Mattress for Mika Micky&Delight Beside Me Dreamer Bassinet&Dream On Me Traveler&Dream On Me Skylar Bassinet**AOHWIDER**$40.82**4.6★**▲ 306%**](https://www.amazon.com/dp/B0GGH9FSTF) [**Pro Goleem Baby Bassinet Mattress Pad 32x16 Oval - Waterproof Bamboo Cover Ultra-Soft Breathable Non-Toxic Topper**Pro Goleem**$29.35**4.3★**▲ 188%**](https://www.amazon.com/dp/B0CMPWFHLS) [**YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38x26x1 1 Pack Firm Foam**YENING**$27.93**4.6★**▲ 126%**](https://www.amazon.com/dp/B0CR1G23PF) [**Mecc ecoh Baby Bassinet Mattress 100% Breathable Cover Water-Resistant Lining Rectangle 33x20x2 Fit for Baby Delight/KoolerThings/ANGELBLISS/YADAQE/Jimglo/BCOL/BabyBond/MMBABY/Mika Micky**Mecc ecoh**$35.82**4.7★**▲ 113%**](https://www.amazon.com/dp/B0BKTQTK8W)
**~~View all trending →~~**
## **What buyers say about bassinet mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“It is true to size”*
**Comfort-Overall**13%
*“Soft and comfortable”*
**Quality-Overall**10%
*“AMAZING QUALITY”*
**Soft Feel**9%
*“Its soft the baby get comfortable with it”*
**Value For Money**6%
*“Well worth it”*
**Sleep Quality**5%
*“Great improvements to sleep”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Cushion**4%
*“Comfy and perfect level of cushion”*
**Thickness**3%
*“the thickness is perfect”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Thickness**20%
*“Not as thick as it was made to seem”*
**Size-Overall**16%
*“Didnt fit”*
**Advertised Vs Actual Product**6%
*“Inaccurate description”*
**Sleep Quality**4%
*“She didn't like sleeping in her pack”*
**Hard Feel**4%
*“not soft”*
**Quality-Overall**3%
*“Horrible quality”*
**Cushion**3%
*“Too thin, not enough cushion”*
**Flatness**3%
*“Never flattened out all the way”*
**Strength**2%
*“Flimsy and flat”*
**Value For Money**2%
*“I wish it was cheaper”*
### **Top return reasons **
**Size-Overall**53%
**Thin**8%
**Thickness**8%
**Advertised Vs Actual Product**6%
**Width**3%
**Cushion**2%
**Comfort-Overall**2%
**Value For Money**2%
**Quality-Overall**2%
**Hard Feel**1%
## **Common questions**
- **Is bassinet mattress profitable to sell on Amazon United States?**
- The niche generates $394K/yr across 43 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bassinet mattress niche?**
- 19 brands and 24 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in bassinet mattress?**
- Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 4.1%.
- **When does demand for bassinet mattress peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bassinet mattress niche?**
- Listings span $14.41–$95.23; the average listing price is $40.02 (sweet spot $15–$100). The average incumbent carries 3,063 reviews — the moat a new listing must climb.
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