---
title: "Bassinet Mattress Protector — $209K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/bassinet-mattress-protector"
last_updated: "2026-08-09T07:13:48.890Z"
locale: en
meta:
description: "Niche score 37/100 · $209K/yr market · 279K searches/yr · $19.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $209K/yr market · 279K searches/yr · $19.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bassinet Mattress Protector — $209K/yr Amazon US Niche (2026) - Flapen"
---
# **bassinet mattress protector**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 41Growth 26Conversion 49Competition 23Returns 45Price range 73Avg price 85Brand share 27Review moat 41Quality gap 18
**Avg price**
**Great****$19.05**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.20–$27.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$209K**
$209K/yr · 279K searches
**Review moat**
**Okay****2,419.12**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bassinet mattress protector is a $209K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bassinet mattress protector market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$191K–$238K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**8%**
- Biloban38% - Yoofoss26% - Coldwind18% - KeaBabies4% - Moonsea3% - Asatdd3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/baby-products/bassinet-mattress-protector/trend)
## **Top bassinet mattress protector search terms**
- **bassinet mattress protector**146K/yr-3.4%3.4% conv. - **waterproof bassinet mattress protector**52K/yr+11.6%3.6% conv. - **bassinet waterproof mattress cover**28K/yr+7.8%3.5% conv. - **waterproof bassinet cover**9K/yr-12.5%2.0% conv. - **bassinet waterproof cover**6K/yr+38.4%3.0% conv. - **bassinet protector waterproof**8K/yr-14.6%3.3% conv. - **water proof bassinet mattress cover**4K/yr+27.5%3.5% conv. - **bassinet waterproof pad**5K/yr+5.1%1.4% conv. - **bassinet protector**4K/yr+19.6%2.6% conv. - **waterproof bassinet pad**5K/yr-14.5%1.2% conv. [**All search terms **](https://flapen.com/research/us/baby-products/bassinet-mattress-protector/search-terms)
## **Top bassinet mattress protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$63K40%$84K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yoofoss Waterproof Bassinet Mattress Pad Cover 2 Pack Fit for Rectangle Bassinet Mattress Baby Bassinet Mattress Protector for Boys and Girls 34X19in**Yoofoss**$14.80**4.7★1,980 rev](https://www.amazon.com/dp/B0C4GP94H4) [2**Waterproof Bassinet Mattress Pad Cover Compatible with Baby Delight Beside Me Dreamer Bassinet 2 Pack Ultra Soft Surface Breathable and Easy Care**Biloban**$22.03**4.7★9,481 rev](https://www.amazon.com/dp/B087TKKK7F) [3**Bassinet Mattress Pad Cover Fit for Hourglass/Oval Bassinet Mattress Waterproof Bassinet Mattress Protector Quilted Bassinet Sheets (32x17) 2 Pack for Boys Girls White**Coldwind**$14.41**4.7★656 rev](https://www.amazon.com/dp/B09B1NNPP9) [4**Bassinet Mattress Pad Cover Waterproof Quilted Mattress Protector Sheets Fits All Mainstream Bassinet - Rectangle Oval Hourglass 2 Pack 17 x 33 Ultra Soft Breathable White and Grey**Biloban**$14.64**4.7★1,109 rev](https://www.amazon.com/dp/B09FKT7K3F) [5**Bassinet Mattress Pad Cover Waterproof Fits 19 x 33 Baby Delight BabyBond YADAQE KoolaBaby Angelbliss Cowiewie Maxi COSI and Dream On Me Skylar/Lotus Bassinet Ultra Soft 2 Pack**Biloban**$16.97**4.7★1,109 rev](https://www.amazon.com/dp/B0CCN86MKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterproof Bassinet Mattress Pad Cover Fit for Kiniew Baby Bassinets Bedside Sleeper and AirClub Bassinet Bedside Sleeper 2 Pack Ultra Soft Surface Breathable and Easy Care**Biloban**$24.26**9,481 rev1y ago](https://www.amazon.com/dp/B0F89TMBFB) [**Waterproof Bassinet Mattress Protector Cover Fits for Baby Delight whiffee AirClub Kiniew and Larex 3 in 1 Bassinet Bedside Sleeper 2 Pack Skin Friendly and Breathable Bassinet Mattress Pad**DMS PROTECTOR**$19.15**42 rev1y ago](https://www.amazon.com/dp/B0F8B18M5P) [**2pk Waterproof Bassinet Sheets Girls Boys 33x17 Universal Fit (Soft White)**KeaBabies**$19.14**1,701 rev1y ago](https://www.amazon.com/dp/B0DW8LR1LG) [**Asatdd Waterproof Bassinet Mattress Pad Protector Cover 2 Pack**Asatdd**$14.09**21 rev1y ago](https://www.amazon.com/dp/B0D91TWHCQ) [**Bassinet Mattress Pad Cover Fit for Baby Delight/Mika Micky/Dream On Me Lotus/ANGELBLISS/KoolerThings (3 in 1) Bedside Sleeper Waterproof Bassinet Mattress Protector Quilted Bassinet Sheets 2 Pack**Coldwind**$21.13**656 rev2y ago](https://www.amazon.com/dp/B0D142Z6FG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Asatdd Waterproof Bassinet Mattress Pad Protector Cover 2 Pack**Asatdd**$14.09**5.0★**▲ 249%**](https://www.amazon.com/dp/B0D91TWHCQ) [**2pk Waterproof Bassinet Sheets Girls Boys 33x17 Universal Fit (Soft White)**KeaBabies**$19.14**4.7★**▲ 162%**](https://www.amazon.com/dp/B0DW8LR1LG) [**Joey + Joan Waterproof Bassinet Mattress Pad Cover 19 x 32 for Cowiewie Bedside Sleeper Bassinet Sheets Made from Ultra Soft Bamboo Viscose Terry 2 Pack**Joey + Joan**$25.20**4.8★**▲ 118%**](https://www.amazon.com/dp/B0C4TVCPG5) [**Waterproof Bassinet Mattress Pad Cover Fit for Kiniew Baby Bassinets Bedside Sleeper and AirClub Bassinet Bedside Sleeper 2 Pack Ultra Soft Surface Breathable and Easy Care**Biloban**$24.26**4.7★**▲ 57%**](https://www.amazon.com/dp/B0F89TMBFB) [**American Baby Company 2 Pack Waterproof Flat Reusable Bassinet Mattress Pad Protector Embossed Quilt-Like Bassinet Protective Mattress Pad Cover for Babies Adults and Pets White 15 x 33**American Baby Company**$10.20**4.5★**▲ 29%**](https://www.amazon.com/dp/B07J37N224)
**~~View all trending →~~**
## **What buyers say about bassinet mattress protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fit my bassinet perfectly”*
**Washability**10%
*“these covers have been holding up well after many washes”*
**Quality-Overall**7%
*“Great quality”*
**Water Resistance**7%
*“Good Waterproof Cover”*
**Value For Money**6%
*“Great deal for a pack of two”*
**Soft Feel**5%
*“smooth under my babies sheets”*
**Advertised Vs Actual Product**5%
*“Just as Described”*
**Cushion**4%
*“Great bassinet mattress pad cover”*
**Drop/Impact Protection**4%
*“Does a very good job at protecting the mattress”*
**Ease Of Cleaning**3%
*“easy to clean”*
### **What buyers complain about **
**Size-Overall**41%
*“Fits smaller”*
**Moist/Dry**8%
*“Kept mattress pad dry”*
**Durability**6%
*“bunches up/not safe after a few uses”*
**Material Quality**4%
*“Not good material”*
**Wrinkles**4%
*“There is a slight bunching though”*
**Advertised Vs Actual Product**4%
*“However, rather upset that it advertised for there to be 2 and only 1 was in the box”*
**Washability**4%
*“Very poor material went bad after first wash”*
**Safety Standards**4%
*“bunches up/not safe after a few uses”*
**Water Resistance**3%
*“not sure about waterproof”*
**Texture/Consistency-Overall**3%
*“Crunchy texture”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**5%
**Shape/Style**3%
**Material Quality**3%
**Width**2%
**Cushion**2%
**Value For Money**1%
**Quality-Overall**1%
**Compatibility-Overall**1%
**Water Resistance**1%
## **Common questions**
- **Is bassinet mattress protector profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 17 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bassinet mattress protector niche?**
- 10 brands and 14 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in bassinet mattress protector?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Durability. The return rate is 3.4%.
- **When does demand for bassinet mattress protector peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bassinet mattress protector niche?**
- Listings span $10.20–$27.78; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.
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