---
title: "Trend — basket - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/basket/trend"
last_updated: "2026-07-21T07:12:30.604Z"
locale: en
meta:
  description: "basket shows a $8.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "basket shows a $8.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — basket - Flapen"
---

# **basket**

**Worth a look**

Shows a $8.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 19Conversion 20Competition 89Returns 73Price range 83Avg price 93Brand share 92Review moat 24Quality gap 23

**Market size**

**Incredible****$8.5M**

$8.5M/yr · 23.6M searches

**Avg price**

**Great****$22.24**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****$7.66–$57.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****5,593.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch