---
title: "badger sunscreen spray — $4.4M/yr Amazon United States Niche, Score 75/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/badger-sunscreen-spray"
last_updated: "2026-07-20T20:02:41.200Z"
locale: en
meta:
description: "badger sunscreen spray clears our launch bar: a $4.4M/yr market growing +184.2% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:description": "badger sunscreen spray clears our launch bar: a $4.4M/yr market growing +184.2% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:title": "badger sunscreen spray — $4.4M/yr Amazon United States Niche, Score 75/100 - Flapen"
---
# **badger sunscreen spray**
**Launch it**
A $4.4M/yr market growing +184.2% this quarter with returns at 0.8% — clears our launch bar.
Market size 97Growth 97Conversion 96Competition 72Returns 96Price range 87Avg price 91Brand share 0Review moat 37Quality gap 55
**Market size**
**Incredible****$4.4M**
$4.4M/yr · 1.5M searches
**Growth**
**Incredible****+184.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$21.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.31–$38.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,806.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, badger sunscreen spray is a $4.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 75/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.2M–$4.2M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **130 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**573**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 92%
**Open market**
**0%**
- Badger64% - Babo Botanicals35% - BLUE LIZARD1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +184.2% search growth over the last 90 days.
80K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 15.1×
[**Open Trend **](https://flapen.com/research/us/baby-products/badger-sunscreen-spray/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$175K8%$350K12%$526K16%$701K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 28 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz**Badger**$18.06**4.5★2,487 rev](https://www.amazon.com/dp/B0CPN28L8N) [2**Babo Botanicals Sheer Mineral Sunscreen Lotion SPF 50 with 100% Mineral Active Ingredients for Babies Kids or Extra Sensitive Skin Lightweight Water Resistant & Fragrance Free Multicolor Unscented 3 Fl Oz**Babo Botanicals**$17.78**4.4★1,973 rev](https://www.amazon.com/dp/B08QX3S2DN) [3**Babo Botanicals Sheer Zinc Continuous Sunscreen Spray SPF30 - Natural Zinc Oxide - Extra Sensitive Skin - Water Resistant - Vegan - Fragrance-Free - Air-Powered Spray - For all ages**Babo Botanicals**$16.78**4.2★6,436 rev](https://www.amazon.com/dp/B01ALT5MKW) [4**Babo Botanicals Sensitive Baby Mineral Sunscreen Lotion SPF50 - Natural Zinc Oxide - Face & Body - Fragrance-Free - Water-Resistant - EWG Verified - Vegan - Extra Sensitive Skin - For Babies & Kids**Babo Botanicals**$17.84**4.7★4,322 rev](https://www.amazon.com/dp/B07NJPR4TN) [5**Badger SPF 50 Daily Mineral Sunscreen with Zinc Oxide 85% Organic Lightweight & Easy to Apply No White Cast Moisturizing Reef Safe Vegan Unscented 4 fl oz**Badger**$22.31**4.4★141 rev](https://www.amazon.com/dp/B0FTT2ZZP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection**Babo Botanicals**$22.26**58 rev4mo ago](https://www.amazon.com/dp/B0GQHQM24D) [**Badger SPF 50 Daily Mineral Sunscreen with Zinc Oxide 85% Organic Lightweight & Easy to Apply No White Cast Moisturizing Reef Safe Vegan Unscented 4 fl oz**Badger**$22.31**141 rev9mo ago](https://www.amazon.com/dp/B0FTT2ZZP8) [**Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz**Badger**$18.06**2,487 rev2y ago](https://www.amazon.com/dp/B0CPN28L8N) [**Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz (2 Pack)**Badger**$33.84**2,487 rev2y ago](https://www.amazon.com/dp/B0CPN3JZPQ) [**Badger Mineral Daily Sunscreen with Zinc Oxide SPF 30 Lightweight & Easy to Apply w/No White Cast Moisturizing Organic Sunscreen Reef Safe Vegan Unscented 4 fl oz 2-Pack**Badger**$38.29**813 rev2y ago](https://www.amazon.com/dp/B0CPMVR2RF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection**Babo Botanicals**$22.26**4.3★**▲ 81%**](https://www.amazon.com/dp/B0GQHQM24D) [**Badger SPF 50 Daily Mineral Sunscreen with Zinc Oxide 85% Organic Lightweight & Easy to Apply No White Cast Moisturizing Reef Safe Vegan Unscented 4 fl oz**Badger**$22.31**4.4★**▲ 67%**](https://www.amazon.com/dp/B0FTT2ZZP8) [**Badger Kids Mineral Sunscreen Cream SPF 40 98% Organic Ingredients Zinc Oxide Sunscreen for Kids Face & Body Water Resistant Reef Friendly Hawaii Approved Sunblock 2.9 fl oz 2-Pack**Badger**$32.62**4.7★**▲ 41%**](https://www.amazon.com/dp/B09QY1D7YN) [**Badger Mineral Sunscreen Cream SPF 30 Zinc Oxide Sun Care 98% Organic Reef Safe Water Resistant Unscented Face and Body Sunscreen Travel Size 2.9 fl oz**Badger**$15.89**4.4★**▲ 27%**](https://www.amazon.com/dp/B079P2VV8X) [**Badger Mineral Baby Sunscreen Cream SPF 40 98% Organic Toddler Sunscreen with Zinc Oxide Broad Spectrum Reef Safe Water Resistant Pediatrician Tested Baby Sunblock 2.9 fl oz 2-Pack**Badger**$32.56**4.6★**▲ 13%**](https://www.amazon.com/dp/B08YFNKHKL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Best quality”*
**Protection**8%
*“Protects skin”*
**Suitability Combination Skin**7%
*“feels gentle on my skin”*
**Smell**4%
*“Its fragrance-free”*
**Moist/Dry**4%
*“It's moisturizing”*
**Soft Feel**4%
*“keeps my skin soft”*
**Ease Of Use**3%
*“Easy to put on”*
**Ease Of Application**3%
*“The application is smooth”*
**Toxic/Chemical Free**3%
*“free from chemicals”*
**Allergies**3%
*“Good for allergies”*
### **What buyers complain about **
**Allergies**9%
*“gave a rash”*
**Thickness**7%
*“Too thick”*
**Oily/Greasy**7%
*“Too oily”*
**Color**6%
*“there is no color”*
**Smell**5%
*“smells like fish”*
**Value For Money**5%
*“A little expensive”*
**Ease Of Use**4%
*“Kinda hard to put on”*
**Functionality-Overall**3%
*“Not effective”*
**Adhesion/Stickiness**3%
*“the stickiness makes it unbearable to use”*
**Size-Overall**3%
*“Really small for the price”*
### **Top return reasons **
**Value For Money**14%
**Size-Overall**12%
**Advertised Vs Actual Product**11%
**Oily/Greasy**6%
**Smell**6%
**Thickness**4%
**Ingredients-Overall**4%
**Color**4%
**Functionality-Overall**4%
**Leak-Proof**3%
## **Common questions**
- **Is badger sunscreen spray profitable to sell on Amazon United States?**
- The niche generates $4.4M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +184.2%. Flapen's verdict: Launch it (75/100).
- **How competitive is the badger sunscreen spray niche?**
- 3 brands and 573 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in badger sunscreen spray?**
- Top complaints mined from reviews: Allergies, Thickness, Oily/Greasy. The return rate is 0.8%.
- **When does demand for badger sunscreen spray peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 15.1× the quietest.
- **What does it cost to enter the badger sunscreen spray niche?**
- Listings span $12.31–$38.29; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 2,806 reviews — the moat a new listing must climb.
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