---
title: "Baby Wipes Scented — $420K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-wipes-scented"
last_updated: "2026-08-09T07:15:51.379Z"
locale: en
meta:
description: "Niche score 49/100 · $420K/yr market · 213K searches/yr · $17.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $420K/yr market · 213K searches/yr · $17.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Wipes Scented — $420K/yr Amazon US Niche (2026) - Flapen"
---
# **baby wipes scented**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 32Conversion 92Competition 43Returns 99Price range 65Avg price 81Brand share 5Review moat 9Quality gap 17
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.70–$37.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$420K**
$420K/yr · 213K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****33,641.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baby wipes scented is a $420K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby wipes scented market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$351K–$439K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **42%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**232**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**1%**
- HUGGIES47% - Pampers32% - Amazon Elements15% - Cottonelle3% - Cartrep2% - WONDERFUL1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/baby-products/baby-wipes-scented/trend)
## **Top baby wipes scented search terms**
- **baby wipes scented**63K/yr+1.4%11.0% conv. - **scented baby wipes**35K/yr+12.6%8.9% conv. - **scented wipes**17K/yr+10.2%5.1% conv. - **huggies cocoa and shea butter baby wipes**10K/yr+16.1%6.9% conv. - **shea butter baby wipes**10K/yr+4.1%3.9% conv. - **pampers complete clean baby wipes**6K/yr+90.0%17.2% conv. - **pampers complete clean wipes**10K/yr-19.8%16.8% conv. - **pampers wipes complete clean**7K/yr+49.2%13.8% conv. - **baby wipes shea butter**8K/yr-7.4%6.7% conv. - **wipes scented**6K/yr+14.3%9.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/baby-wipes-scented/search-terms)
## **Top baby wipes scented products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$34K12%$50K16%$67K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 864 Total (12 Flip-Top Packs)**Pampers**$22.71**4.7★43,180 rev](https://www.amazon.com/dp/B0CMVPQJ51) [2**Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90**Amazon Elements**$18.05**4.7★18,426 rev](https://www.amazon.com/dp/B07H53Y33R) [3**Huggies Nourish Scented Baby Wipes 10 Push Button Packs (560 Wipes Total)**HUGGIES**$27.99**4.8★3,068 rev](https://www.amazon.com/dp/B0BL8Q6SPW) [4**Pampers Baby Wipes Complete Clean Baby Fresh Scented Wipe Gently Cleans Head to Toe 72 Total (1 Flip-Top Packs)**Pampers**$2.70**4.7★43,180 rev](https://www.amazon.com/dp/B07KGL6L56) [5**Huggies Simply Clean Fresh Scent Baby Wipes 3 Flip-Top Packs of 64 (192 Wipes Total) Packaging May Vary**HUGGIES**$6.86**4.8★6,205 rev](https://www.amazon.com/dp/B0CNSCVGPH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack**Cottonelle**$4.74**184,245 rev6mo ago](https://www.amazon.com/dp/B0G1V8FTWS) [**Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack**Cottonelle**$15.17**184,245 rev6mo ago](https://www.amazon.com/dp/B0FZFC9ZLK) [**Huggies Extra Large Baby Wipes Unscented 9 Flip-Top Packs 378 XL Wipes Total Packaging May Vary**HUGGIES**$14.25**4,116 rev1y ago](https://www.amazon.com/dp/B0DPR78B37) [**Pampers Wipes Clean & Calm Cotton Blossom Scent 336 Wipes Total (6x Pop-Top Packs)**Pampers**$12.85**638 rev1y ago](https://www.amazon.com/dp/B0DZJ49F6M) [**Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced**Cartrep**$12.39**18 rev1y ago](https://www.amazon.com/dp/B0DSV93MPB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cottonelle Summer Fresh Scented Flushable Wipes 8 Packs 42 Wipes per Pack**Cottonelle**$15.17**4.7★**▲ 203%**](https://www.amazon.com/dp/B0FZFC9ZLK) [**Cottonelle Summer Fresh Scented Flushable Wipes 2 Flip-Top Packs 42 Wet Wipes per Pack**Cottonelle**$4.74**4.7★**▲ 139%**](https://www.amazon.com/dp/B0G1V8FTWS) [**Huggies Nourish Scented Baby Wipes 6 Push Button Packs (336 Wipes Total)**HUGGIES**$16.73**4.8★**▲ 61%**](https://www.amazon.com/dp/B0BLBLM4TH) [**Shea Butter Baby Wipes 300 Count - Free From Phenoxyethanol Parabens Phthalates And Alcohol - Enriched With Soothing Shea Butter - Ultra Soft - Gentle On Skin - Hypoallergenic And pH Balanced**Cartrep**$12.39**4.8★**▲ 48%**](https://www.amazon.com/dp/B0DSV93MPB) [**Pampers Ultraclean Baby Wipes (Previously Free & Gentle) 99% Water Hypoallergenic Unscented 100% Plant Based Plastic-Free 936 Wipes Total (12X Flip-Top Packs)**Pampers**$30.02**4.8★**▲ 45%**](https://www.amazon.com/dp/B0CVH1SPNX)
**~~View all trending →~~**
## **What buyers say about baby wipes scented**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“Cleansup great”*
**Smell**14%
*“Good smell”*
**Value For Money**12%
*“They are affordable”*
**Quality-Overall**12%
*“These baby wipes are of high quality”*
**Soft Feel**6%
*“Nice and Soft”*
**Cleansing**4%
*“cleans well”*
**Moist/Dry**4%
*“Very moist”*
**Ease Of Use**3%
*“easy to pull”*
**Thickness**3%
*“The material is thick”*
**Durability**3%
*“Durable product”*
### **What buyers complain about **
**Moist/Dry**14%
*“Not Moist Enough”*
**Ease Of Cleaning**13%
*“make it hard to clean up any messes”*
**Thickness**7%
*“Not as thick”*
**Smell**6%
*“Smells awful”*
**Quality-Overall**6%
*“Bad quality”*
**Allergies**5%
*“Irritates Skin”*
**Size-Overall**5%
*“Sheets are too small”*
**Ease Of Use**4%
*“Not Easy to use”*
**Value For Money**2%
*“ridiculously expensive”*
**Durability**2%
*“Durability: NO”*
### **Top return reasons **
**Smell**20%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Moist/Dry**10%
**Size-Overall**8%
**Functionality-Overall**6%
**Ease Of Cleaning**5%
**Quality-Overall**4%
**Thin**3%
**Material Quality**2%
## **Common questions**
- **Is baby wipes scented profitable to sell on Amazon United States?**
- The niche generates $420K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the baby wipes scented niche?**
- 7 brands and 232 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in baby wipes scented?**
- Top complaints mined from reviews: Moist/Dry, Ease Of Cleaning, Thickness. The return rate is 0.2%.
- **When does demand for baby wipes scented peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the baby wipes scented niche?**
- Listings span $2.70–$37.35; the average listing price is $17.54 (sweet spot $15–$100). The average incumbent carries 33,642 reviews — the moat a new listing must climb.
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