---
title: "Search terms — baby thermometer - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-thermometer/search-terms"
last_updated: "2026-08-09T20:19:48.419Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.4M/yr market · 1.6M searches/yr · $20.15 avg price. Soft demand (-12.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.4M/yr market · 1.6M searches/yr · $20.15 avg price. Soft demand (-12.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — baby thermometer - Flapen"
---

# **baby thermometer**

**Worth a look**

Shows low returns (0.8%), but soft demand (-12.2% this quarter) keeps it on the watch list.

Market size 95Growth 19Conversion 77Competition 23Returns 96Price range 79Avg price 88Brand share 32Review moat 19Quality gap 37

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 1.6M searches

**Avg price**

**Great****$20.15**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.43–$57.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-12.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,306.28**

avg incumbent reviews — the moat a new listing must climb

## Search terms