---
title: "baby spoons — $1.9M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-spoons"
last_updated: "2026-07-20T21:14:42.550Z"
locale: en
meta:
description: "baby spoons shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "baby spoons shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "baby spoons — $1.9M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **baby spoons**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 94Growth 21Conversion 78Competition 82Returns 95Price range 36Avg price 24Brand share 70Review moat 23Quality gap 18
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.9M**
$1.9M/yr · 2.8M searches
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.03–$21.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.72**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,061.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, baby spoons is a $1.9M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Launch success**
- **71%**
- 5 of 7 new (360d)
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **148 days**
## **Competition**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**30%**
- NumNum20% - NETANY12% - Eascrozn11% - Dr. Brown's10% - PandaEar10% - Munchkin7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
70K50KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/baby-spoons/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$58K6%$116K9%$174K12%$232K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 50 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Browns Designed to Nourish Soft-Tip Toddler Feeding Spoons 6 Pack Assorted Set (Colors May Vary)**Dr. Brown's**$4.03**4.8★6,296 rev](https://www.amazon.com/dp/B07VZ16KHP) [2**6-Piece Silicone Baby Feeding Spoons First Stage Infant Spoons Soft-Tip Easy on Gums I Baby Training Spoon | Infant Utensils Feeding Supplies Dishwasher & Boil-proof**NETANY**$9.32**4.8★4,496 rev](https://www.amazon.com/dp/B0BJZQ92DW) [3**NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Orange**NumNum**$10.94**4.6★52,836 rev](https://www.amazon.com/dp/B01GEOZEVU) [4**NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 6 Pack Rainbow**NumNum**$21.22**4.6★52,836 rev](https://www.amazon.com/dp/B0B9T4H6V8) [5**PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage**PandaEar**$6.06**4.8★1,922 rev](https://www.amazon.com/dp/B0C2V17HWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4-Pack Silicone Baby Spoons Seposeve Soft Gum-Friendly First Feeding Spoons for Babies Baby Feeding Utensils Essentials Easy-Grip Handle BPA Free Dishwasher Safe 2 Pink 2 Purple**Seposeve**$9.02**142 rev4mo ago](https://www.amazon.com/dp/B0GCZZZNQ1) [**PandaEar 6 Pack Silicone Baby Spoons for Baby Led Weaning First Stage Baby Toddler Self Feeding Utensils 6+ Months (Blue Green Beige)**PandaEar**$6.04**108 rev6mo ago](https://www.amazon.com/dp/B0G7C59VQP) [**DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip Bendable BPA-Free Dishwasher Safe Boil-proof**DRKIO**$7.29**173 rev9mo ago](https://www.amazon.com/dp/B0FSRNQJZS) [**DRKIO 8-Piece Silicone Baby Spoons - Infant Spoons First Stage Self Feeding Baby Led Weaning Supplies Toddler Training Utensils Soft Chewable-Tip BPA-Free Dishwasher Safe Boil-proof**DRKIO**$6.90**163 rev9mo ago](https://www.amazon.com/dp/B0FSRN8RZ8) [**YOYABEBI Silicone Baby Spoons self feeding 6 months infant feeding spoons bpa free self feeding spoons for babies 6-12 months gootensils baby self feeding spoon.**YOYABEBI**$8.19**62 rev10mo ago](https://www.amazon.com/dp/B0FN4JRKZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 Piece Silicone Baby Feeding Spoons First Stage Infant Soft-Tip Easy on Gums Training Spoon Self-feeding Utensils Supplies Dishwasher & Boil-proof - Blue**NETANY**$10.55**4.8★**▲ 300%**](https://www.amazon.com/dp/B0F9NQSKQ4) [**4-Pack Silicone Baby Spoons Seposeve Soft Gum-Friendly First Feeding Spoons for Babies Baby Feeding Utensils Essentials Easy-Grip Handle BPA Free Dishwasher Safe 2 Pink 2 Purple**Seposeve**$9.02**4.6★**▲ 221%**](https://www.amazon.com/dp/B0GCZZZNQ1) [**PandaEar 6 Pack Silicone Baby Spoons for Baby Led Weaning First Stage Baby Toddler Self Feeding Utensils 6+ Months (Blue Green Beige)**PandaEar**$6.04**4.8★**▲ 210%**](https://www.amazon.com/dp/B0G7C59VQP) [**PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage**PandaEar**$6.06**4.8★**▲ 160%**](https://www.amazon.com/dp/B0C2V17HWW) [**NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Green**NumNum**$11.63**4.6★**▲ 142%**](https://www.amazon.com/dp/B0DFMR4Z3Y)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“the quality feels safe”*
**Size-Overall**12%
*“perfect length”*
**Ease Of Feeding**9%
*“Great baby spoons”*
**Ease Of Use**8%
*“Easy for kids to use”*
**Value For Money**6%
*“Good deal”*
**Color**6%
*“color is exact”*
**Ease Of Cleaning**6%
*“Cleans easily”*
**Grip**5%
*“Theyre also easy for them to hold”*
**Soft Feel**4%
*“Soft and durable”*
**Durability**4%
*“Durability is good”*
### **What buyers complain about **
**Size-Overall**13%
*“Theyre very short”*
**Smell**5%
*“Horrible chemical smell”*
**Color**5%
*“Colors are very drab”*
**Ease Of Use**4%
*“Not easy to hold”*
**Thickness**3%
*“a bit thick”*
**Handle Quality**3%
*“Handles are a little flimsy”*
**Ease Of Feeding**3%
*“Not the best for adults to feed a baby”*
**Flatness**3%
*“These lean closer to being flat”*
**Ease Of Cleaning**3%
*“Was not easy to wash with small crevices for mashed food”*
**Strength**3%
*“These are super flimsy”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**8%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Color**4%
**Functionality-Overall**4%
**Quality-Overall**4%
**Handle Quality**3%
**Strength**2%
**Smell**2%
## **Common questions**
- **Is baby spoons profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 50 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the baby spoons niche?**
- 20 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in baby spoons?**
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 0.9%.
- **When does demand for baby spoons peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the baby spoons niche?**
- Listings span $4.03–$21.22; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 8,062 reviews — the moat a new listing must climb.
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