---
title: "Search terms — baby probiotics 12-24 months - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-probiotics-12-24-months/search-terms"
last_updated: "2026-08-07T13:21:06.149Z"
locale: en
meta:
  description: "Niche score 50/100 · $453K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $453K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — baby probiotics 12-24 months - Flapen"
---

# **baby probiotics 12-24 months**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 58Growth 22Conversion 82Competition 35Returns 100Price range 87Avg price 95Brand share 3Review moat 31Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.65**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.71–$43.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$453K**

$453K/yr · 219K searches

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,362.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms