---
title: "Baby Oil Bulk — $209K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-oil-bulk"
last_updated: "2026-08-09T12:15:13.563Z"
locale: en
meta:
description: "Niche score 36/100 · $209K/yr market · 191K searches/yr · $6.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $209K/yr market · 191K searches/yr · $6.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Oil Bulk — $209K/yr Amazon US Niche (2026) - Flapen"
---
# **baby oil bulk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 31Conversion 97Competition 15Returns 99Price range 0Avg price 19Brand share 0Review moat 22Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$209K**
$209K/yr · 191K searches
**Growth**
**Okay****+5.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,382.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.89–$10.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, baby oil bulk is a $209K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby oil bulk market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$209K–$279K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**245**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Johnson's Baby75% - Amazon Basics17% - The Honest Company4% - Johnson & Johnson4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.
5K3KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/baby-oil-bulk/trend)
## **Top baby oil bulk search terms**
- **baby oil unscented**57K/yr-16.4%11.0% conv. - **baby oil travel size**30K/yr+37.3%17.9% conv. - **travel size baby oil**30K/yr+28.6%16.1% conv. - **unscented baby oil**26K/yr-4.4%3.3% conv. - **travel baby oil**14K/yr+25.7%17.7% conv. - **fragrance free baby oil**11K/yr-0.4%2.4% conv. - **baby oil fragrance free**9K/yr-3.3%3.6% conv. - **mini baby oil**8K/yr-8.0%12.6% conv. - **small baby oil**6K/yr+8.5%18.7% conv. [**All search terms **](https://flapen.com/research/us/baby-products/baby-oil-bulk/search-terms)
## **Top baby oil bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$31K30%$63K45%$94K60%$126K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz**Johnson's Baby**$2.89**4.8★19,391 rev](https://www.amazon.com/dp/B001BKPL1Q) [2**Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz**Johnson's Baby**$6.30**4.8★19,391 rev](https://www.amazon.com/dp/B00J51Q1IA) [3**Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)**Amazon Basics**$9.79**4.7★10,197 rev](https://www.amazon.com/dp/B079PGG42C) [4**Johnsons Baby Oil Mineral Oil Enriched with Shea & Cocoa Butter to Prevent Moisture Loss Hypoallergenic 20 fl. oz**Johnson's Baby**$5.87**4.8★29,465 rev](https://www.amazon.com/dp/B00WEBVM5U) [5**Johnsons Baby Massage Oil 50 ml / 1.7 FL Oz - 3 Pack**Johnson's Baby**$8.88**4.7★363 rev](https://www.amazon.com/dp/B01127MUFW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$3.73**8,422 rev6y ago](https://www.amazon.com/dp/B07XJ1N2JN) [**Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)**Amazon Basics**$9.79**10,197 rev8y ago](https://www.amazon.com/dp/B079PGG42C) [**Johnsons Baby Massage Oil 50 ml / 1.7 FL Oz - 3 Pack**Johnson's Baby**$8.88**363 rev9y ago](https://www.amazon.com/dp/B01127MUFW) [**The Honest Company Fragrance-Free Moisturizing Body Oil Nourish Soothe Babys Skin Plant-Based Hypoallergenic Vegan 4.0 fl oz**The Honest Company**$10.28**4,143 rev13y ago](https://www.amazon.com/dp/B015HTK6FM) [**Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz**Johnson's Baby**$2.89**19,391 rev14y ago](https://www.amazon.com/dp/B001BKPL1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnsons Baby Johnson & Johnson Baby Oil Aloe Vera & Vitamin E Multicolor 14 Fl Oz**Johnson's Baby**$4.81**4.8★**▲ 71%**](https://www.amazon.com/dp/B00LPC15FQ) [**Johnson & Johnson Baby Oil 3 Count 3 Fl Oz**Johnson & Johnson**$10.42**4.6★**▲ 41%**](https://www.amazon.com/dp/B01IAHZ3X8) [**Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$3.73**4.7★**▲ 18%**](https://www.amazon.com/dp/B07XJ1N2JN) [**Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz**Johnson's Baby**$6.30**4.8★**— 4%**](https://www.amazon.com/dp/B00J51Q1IA) [**Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)**Amazon Basics**$9.79**4.7★**— 1%**](https://www.amazon.com/dp/B079PGG42C)
**~~View all trending →~~**
## **What buyers say about baby oil bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Fragrance is great”*
**Value For Money**14%
*“Good value for the money”*
**Moist/Dry**10%
*“Great moisturizer”*
**Quality-Overall**9%
*“Good as name brand”*
**Soft Feel**9%
*“Soft Skin”*
**Size-Overall**6%
*“Very convenient size”*
**Efficiency**4%
*“Works well”*
**Absorbency**3%
*“absorbs fairly well”*
**Allergies**3%
*“No irritation”*
**Advertised Vs Actual Product**2%
*“is as advertised”*
### **What buyers complain about **
**Smell**18%
*“Smells very synthetic”*
**Size-Overall**14%
*“It is pretty big in size”*
**Allergies**12%
*“Bad rash/bumps”*
**Oily/Greasy**5%
*“The oil just wasn't oiling like I've grown to become accustomed to”*
**Ease Of Use**5%
*“Won't open”*
**Value For Money**4%
*“expensive”*
**Dispensing Mechanism**4%
*“Great Product - Awful Pump dispenser”*
**Functionality-Overall**4%
*“Dint work”*
**Dilute/Watery**2%
*“Too watery”*
**Moist/Dry**2%
*“My baby had super dry skin”*
### **Top return reasons **
**Size-Overall**26%
**Leak-Proof**16%
**Smell**13%
**Oily/Greasy**8%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Functionality-Overall**3%
**Moist/Dry**2%
**Dispensing Mechanism**2%
**Color**2%
## **Common questions**
- **Is baby oil bulk profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 10 tracked products. 90-day search growth is +5.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the baby oil bulk niche?**
- 4 brands and 245 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baby oil bulk?**
- Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.2%.
- **When does demand for baby oil bulk peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the baby oil bulk niche?**
- Listings span $2.89–$10.42; the average listing price is $6.98 (sweet spot $15–$100). The average incumbent carries 10,382 reviews — the moat a new listing must climb.
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