[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-baby-products-baby-kick-piano":3,"research-sidebar-rollups":867},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":86,"demand":91,"seasonality":406,"brandShare":419,"products":440,"feedback":624,"searchTerms":786,"related":833,"lastUpdated":36},"6502b044-1ec4-490e-8085-69141d15c0f2","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":31,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":49,"top20BrandShare":49,"primePct":49,"oosRate":41},1547167,950348,1.725,0.0404,0.04,0.7138,0.9489,4.62,7283,40.7,22.48,61.09,19,30000,0.7895,0.0379,3,"baby kick piano","baby-kick-piano","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-kick-piano","Activity & Entertainment","2026-07-10T03:24:34.383112+00:00",9,44,[],38,0,25000,1500,2000,1017500,1221000,37,154,1,{"score":38,"verdict":51,"components":52},"skip",[53,58,61,65,68,71,73,78,81,84],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",87,0.15,1547166.54,{"key":59,"score":60,"weight":56,"raw":18},"growth",30,{"key":62,"score":63,"weight":64,"raw":19},"conversion",50,0.1,{"key":66,"score":67,"weight":56,"raw":20},"competition",24,{"key":69,"score":70,"weight":64,"raw":21},"brandShare",13,{"key":72,"score":67,"weight":64,"raw":22},"qualityGap",{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",23,0.05,7283.16,{"key":79,"score":80,"weight":64,"raw":30},"returns",40,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",95,{"key":85,"score":83,"weight":76,"raw":49},"priceRange",{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":405},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402],{"week":94,"volume":95},"2024-07-14",19729,{"week":97,"volume":98},"2024-07-21",27761,{"week":100,"volume":101},"2024-07-28",17190,{"week":103,"volume":104},"2024-08-04",16141,{"week":106,"volume":107},"2024-08-11",17180,{"week":109,"volume":110},"2024-08-18",16448,{"week":112,"volume":113},"2024-08-25",15907,{"week":115,"volume":116},"2024-09-01",16207,{"week":118,"volume":119},"2024-09-08",16361,{"week":121,"volume":122},"2024-09-15",16948,{"week":124,"volume":125},"2024-09-22",16744,{"week":127,"volume":128},"2024-09-29",15051,{"week":130,"volume":131},"2024-10-06",13676,{"week":133,"volume":134},"2024-10-13",18052,{"week":136,"volume":137},"2024-10-20",14784,{"week":139,"volume":140},"2024-10-27",13208,{"week":142,"volume":143},"2024-11-03",13402,{"week":145,"volume":146},"2024-11-10",16209,{"week":148,"volume":149},"2024-11-17",15935,{"week":151,"volume":152},"2024-11-24",16063,{"week":154,"volume":155},"2024-12-01",18587,{"week":157,"volume":158},"2024-12-08",17647,{"week":160,"volume":161},"2024-12-15",19051,{"week":163,"volume":164},"2024-12-22",14688,{"week":166,"volume":167},"2024-12-29",9382,{"week":169,"volume":170},"2025-01-05",11072,{"week":172,"volume":173},"2025-01-12",11965,{"week":175,"volume":176},"2025-01-19",11610,{"week":178,"volume":179},"2025-01-26",13635,{"week":181,"volume":182},"2025-02-02",16346,{"week":184,"volume":185},"2025-02-09",14296,{"week":187,"volume":188},"2025-02-16",12357,{"week":190,"volume":191},"2025-02-23",14984,{"week":193,"volume":194},"2025-03-02",12829,{"week":196,"volume":197},"2025-03-09",12837,{"week":199,"volume":200},"2025-03-16",12899,{"week":202,"volume":203},"2025-03-23",13240,{"week":205,"volume":206},"2025-03-30",8076,{"week":208,"volume":209},"2025-04-06",8147,{"week":211,"volume":212},"2025-04-13",8141,{"week":214,"volume":215},"2025-04-20",7497,{"week":217,"volume":218},"2025-04-27",6683,{"week":220,"volume":221},"2025-05-04",7318,{"week":223,"volume":224},"2025-05-11",7069,{"week":226,"volume":227},"2025-05-18",7009,{"week":229,"volume":230},"2025-05-25",6551,{"week":232,"volume":233},"2025-06-01",6740,{"week":235,"volume":236},"2025-06-08",7054,{"week":238,"volume":239},"2025-06-15",7525,{"week":241,"volume":242},"2025-06-22",7978,{"week":244,"volume":245},"2025-06-29",7722,{"week":247,"volume":248},"2025-07-06",6613,{"week":250,"volume":251},"2025-07-13",12671,{"week":253,"volume":254},"2025-07-20",7748,{"week":256,"volume":257},"2025-07-27",7779,{"week":259,"volume":260},"2025-08-03",7858,{"week":262,"volume":263},"2025-08-10",7781,{"week":265,"volume":266},"2025-08-17",8478,{"week":268,"volume":269},"2025-08-24",8089,{"week":271,"volume":272},"2025-08-31",8175,{"week":274,"volume":275},"2025-09-07",8213,{"week":277,"volume":278},"2025-09-14",7351,{"week":280,"volume":281},"2025-09-21",7409,{"week":283,"volume":284},"2025-09-28",8088,{"week":286,"volume":287},"2025-10-05",8102,{"week":289,"volume":290},"2025-10-12",9442,{"week":292,"volume":293},"2025-10-19",7914,{"week":295,"volume":296},"2025-10-26",8374,{"week":298,"volume":299},"2025-11-02",8130,{"week":301,"volume":302},"2025-11-09",9342,{"week":304,"volume":305},"2025-11-16",10912,{"week":307,"volume":308},"2025-11-23",12757,{"week":310,"volume":311},"2025-11-30",15367,{"week":313,"volume":314},"2025-12-07",13865,{"week":316,"volume":317},"2025-12-14",12456,{"week":319,"volume":320},"2025-12-21",11427,{"week":322,"volume":323},"2025-12-28",6847,{"week":325,"volume":326},"2026-01-04",7050,{"week":328,"volume":329},"2026-01-11",7502,{"week":331,"volume":332},"2026-01-18",7410,{"week":334,"volume":335},"2026-01-25",6825,{"week":337,"volume":338},"2026-02-01",7708,{"week":340,"volume":341},"2026-02-08",7611,{"week":343,"volume":344},"2026-02-15",7232,{"week":346,"volume":347},"2026-02-22",9039,{"week":349,"volume":350},"2026-03-01",9505,{"week":352,"volume":353},"2026-03-08",20209,{"week":355,"volume":356},"2026-03-15",20251,{"week":358,"volume":359},"2026-03-22",22227,{"week":361,"volume":362},"2026-03-29",21513,{"week":364,"volume":365},"2026-04-05",18294,{"week":367,"volume":368},"2026-04-12",17830,{"week":370,"volume":371},"2026-04-19",20234,{"week":373,"volume":374},"2026-04-26",20531,{"week":376,"volume":377},"2026-05-03",20712,{"week":379,"volume":380},"2026-05-10",20086,{"week":382,"volume":383},"2026-05-17",21145,{"week":385,"volume":386},"2026-05-24",16674,{"week":388,"volume":389},"2026-05-31",17164,{"week":391,"volume":392},"2026-06-07",18474,{"week":394,"volume":395},"2026-06-14",18397,{"week":397,"volume":398},"2026-06-21",17832,{"week":400,"volume":401},"2026-06-28",26613,{"week":403,"volume":404},"2026-07-05",14683,false,[407,408,409,410,411,412,413,414,415,416,417,418],0.7488747038202516,0.8703752980483903,1.1939085262394702,1.0431813255398508,1.0686731728626682,1.0220923308443024,1.1094216926906202,0.9160438275434502,0.970588240179456,0.9090389948201245,1.0202094041689818,1.0705906486512973,{"top":420,"otherBrandCount":31,"otherClickShare":439},[421,424,427,430,433,436],{"brand":422,"clickShare":423},"Fisher-Price",0.6424,{"brand":425,"clickShare":426},"Blissful Diary",0.1298,{"brand":428,"clickShare":429},"Baby Einstein",0.10279999999999999,{"brand":431,"clickShare":432},"dearlomum",0.043300000000000005,{"brand":434,"clickShare":435},"SEPARO",0.0306,{"brand":437,"clickShare":438},"Joryuek",0.0153,0.035800000000000054,[441,452,461,471,481,492,502,510,519,528,539,547,556,564,573,582,592,603,613],{"asin":442,"title":443,"brand":422,"imageUrl":444,"price":445,"rating":446,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B0CBQRXNVW","Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510urgq77tL.jpg",39.38,4.8,3231,0.2205,0.3023,"2023-09-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CBQRXNVW",{"asin":453,"title":454,"brand":422,"imageUrl":455,"price":26,"rating":446,"reviews":456,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B0793D9WBY","Fisher-Price Baby Playmat Deluxe Kick & Play Piano Gym for Learning & 2 Maracas Soft Rattles for Newborn to Toddler Play Ages 0+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51kQDh4P59L.jpg",17946,0.1541,0.2306,"2018-01-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0793D9WBY",{"asin":462,"title":463,"brand":422,"imageUrl":464,"price":465,"rating":466,"reviews":60,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0F97894VG","Fisher-Price Baby Activity Mat Glow & Grow Kick & Play Piano Gym Spanish Language Version Blue Musical Learning Toy for Ages 0+ Months (Spanish Language Only)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ReJJZzydL.jpg",52.49,4.3,0.1474,0.0796,"2025-09-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F97894VG",{"asin":472,"title":473,"brand":425,"imageUrl":474,"price":475,"rating":476,"reviews":477,"clickShare90":426,"clickShare360":478,"launchDate":479,"amazonUrl":480},"B0D4LVK289","Blissful Diary Baby Play Mats for Floor 50x50 Playpen Mat Thick Cushioning Padding Foam Playmat for Baby and Toddlers Infants Non-Slip & Machine Washable Earth Tones Design","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51sg20XQSHL.jpg",30.69,4.6,4897,0.0625,"2024-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D4LVK289",{"asin":482,"title":483,"brand":428,"imageUrl":484,"price":485,"rating":486,"reviews":487,"clickShare90":488,"clickShare360":489,"launchDate":490,"amazonUrl":491},"B07MPCCDM7","Baby Einstein 4-in-1 Kickin Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Gu4DsOSKL.jpg",45.4,4.7,27899,0.0619,0.0487,"2018-12-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07MPCCDM7",{"asin":493,"title":494,"brand":422,"imageUrl":495,"price":496,"rating":486,"reviews":497,"clickShare90":498,"clickShare360":499,"launchDate":500,"amazonUrl":501},"B0FJZP97N3","Fisher-Price Baby Play Mat 3-in-1 Kick & Sway Gym Newborn Sensory Activity Toy for Developmental Play Infants Ages 0+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51z2qBzYNSL.jpg",49.35,93,0.0377,0.0158,"2026-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FJZP97N3",{"asin":503,"title":504,"brand":422,"imageUrl":505,"price":506,"rating":446,"reviews":447,"clickShare90":507,"clickShare360":508,"launchDate":450,"amazonUrl":509},"B0CBQW2X2C","Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Pink Musical Learning Toy with Developmental Activities for Newborns 0+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ig9R2-wBL.jpg",41.6,0.0321,0.0455,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CBQW2X2C",{"asin":511,"title":512,"brand":434,"imageUrl":513,"price":514,"rating":446,"reviews":515,"clickShare90":435,"clickShare360":516,"launchDate":517,"amazonUrl":518},"B0DBH4VZCF","SEPARO Thick Baby Play Mat for Floor 50 x 50 Playpen Mat Tummy Time Foam Mats Ultra Soft Support & Plush Feel Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fWaUHWKaL.jpg",38.24,1260,0.0119,"2024-07-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DBH4VZCF",{"asin":520,"title":521,"brand":428,"imageUrl":522,"price":25,"rating":486,"reviews":523,"clickShare90":524,"clickShare360":525,"launchDate":526,"amazonUrl":527},"B0BFXFZHGX","Baby Einstein Ocean Explorers Neptunes Kick & Explore Musical Kick Pad & Crib Toy Tummy Time Mat Learning Toy for Ages 0 Months and up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mc7byuo2L.jpg",835,0.0226,0.0189,"2023-02-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BFXFZHGX",{"asin":529,"title":530,"brand":431,"imageUrl":531,"price":532,"rating":533,"reviews":534,"clickShare90":535,"clickShare360":536,"launchDate":537,"amazonUrl":538},"B09B484RNW","dearlomum Blue Tiger Theme Baby Play Mat Gym with Kick & Play Piano","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51LbuikfpvL.jpg",33.2,4.4,4913,0.0221,0.0142,"2021-07-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09B484RNW",{"asin":540,"title":541,"brand":431,"imageUrl":542,"price":543,"rating":533,"reviews":534,"clickShare90":544,"clickShare360":545,"launchDate":537,"amazonUrl":546},"B09B48J9D4","dearlomum Pink Tiger Theme Baby Play Mat Gym with Kick & Play Piano","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jVVLXDcTL.jpg",32.84,0.0212,0.0209,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09B48J9D4",{"asin":548,"title":549,"brand":422,"imageUrl":550,"price":551,"rating":446,"reviews":456,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B0CBQX6NKX","Fisher-Price Baby Musical Toy Set Glow and Grow Kick & Play Piano Gym Blue Playmat with 2 Rattle Maracas for Newborns Ages 0+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PW-PdO7bL.jpg",54.48,0.0187,0.0323,"2023-10-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CBQX6NKX",{"asin":557,"title":558,"brand":422,"imageUrl":559,"price":560,"rating":446,"reviews":456,"clickShare90":561,"clickShare360":562,"launchDate":554,"amazonUrl":563},"B0CBQXD4PG","Fisher-Price Baby Musical Toy Set Glow and Grow Kick & Play Piano Gym Pink Playmat with 2 Rattle Maracas for Newborns Ages 0+ Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51IQkB8AAsL.jpg",52.95,0.0184,0.0355,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CBQXD4PG",{"asin":565,"title":566,"brand":428,"imageUrl":567,"price":568,"rating":486,"reviews":487,"clickShare90":569,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B0DY8YCFYH","Baby Einstein Ocean Explorers 4-in-1 Kickin Tunes Jellyfish Jamboree Music & Language Discovery Gym Pink Ages 0 Months and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rTc6eGpEL.jpg",47.94,0.0183,0.0096,"2025-02-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DY8YCFYH",{"asin":574,"title":575,"brand":437,"imageUrl":576,"price":577,"rating":578,"reviews":579,"clickShare90":438,"clickShare360":580,"launchDate":517,"amazonUrl":581},"B0DBGY8Q3W","Joryuek Baby Gym & Play Mat Tummy Time & Activity Mat Toys Infant to Toddler Play Piano Mat 0-12 Months (Green)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51voqnltRnL.jpg",28.48,4,703,0.0172,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DBGY8Q3W",{"asin":583,"title":584,"brand":422,"imageUrl":585,"price":586,"rating":446,"reviews":587,"clickShare90":588,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B0B5JXBMZJ","Fisher-Price Baby Playmat Kick & Play Piano Gym with Musical and Sensory Toys for Newborn to Toddler Navy Fawn","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Fjk1w1C-L.jpg",40.55,2206,0.0135,0.0286,"2022-10-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B5JXBMZJ",{"asin":593,"title":594,"brand":595,"imageUrl":596,"price":597,"rating":533,"reviews":598,"clickShare90":599,"clickShare360":600,"launchDate":601,"amazonUrl":602},"B0DK6R9VQ1","Baby Gym Play Mat Piano Kick and Play Lights and Music Tummy Time Toys Infant Musical Activity Gym Mat for Visual Hearing Sensory Gift Suitable for Newborns Aged 0 to 3 6 9 12 Months (Pink)","GUGUKUKU","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515j61wlUNL.jpg",33.51,134,0.0125,0.011,"2025-03-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK6R9VQ1",{"asin":604,"title":605,"brand":606,"imageUrl":607,"price":608,"rating":476,"reviews":609,"clickShare90":610,"clickShare360":570,"launchDate":611,"amazonUrl":612},"B09VB142KQ","UMIKU Baby Gym Play Mats Baby Tummy Time Mat Musical Activity Center for Newborn Infant Piano Babies Play Mat Music & Light Newborn Infant Gifts for Babies 0-3 6 9 12 Months Dinosaur Style","UMIKU","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Fo5LzPq4L.jpg",29.94,2147,0.0118,"2022-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09VB142KQ",{"asin":614,"title":615,"brand":616,"imageUrl":617,"price":618,"rating":476,"reviews":619,"clickShare90":620,"clickShare360":621,"launchDate":622,"amazonUrl":623},"B0FPQRX5XV","RONGFA Baby Play Mat for Floor 50 x 50 Thicken Foam Soft Padded Mat for Baby Playpen Mat for Toddlers Infant Kids Machine Washable Non-slip Bottom Safe for Crawling (Piano)","RONGFA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CdoTGpTAL.jpg",38.7,151,0.0115,0.0053,"2025-09-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FPQRX5XV",{"love":625,"hate":695,"returnReasons":760},[626,633,640,647,654,660,667,674,681,688],{"topic":627,"percentOfMentions":628,"verbatims":629},"Fun\u002FEntertainment Experience",0.2865,[630,631,632],"Fun toy","Very engaging","Fun and engaging",{"topic":634,"percentOfMentions":635,"verbatims":636},"Quality-Overall",0.12,[637,638,639],"Cute product","GOOD QUALITY","Good quality mat",{"topic":641,"percentOfMentions":642,"verbatims":643},"Value For Money",0.06509999999999999,[644,645,646],"Good deal","Well worth it","Best money spent",{"topic":648,"percentOfMentions":649,"verbatims":650},"Soft Feel",0.0483,[651,652,653],"The mat is soft","Feels very soft","the material is soft",{"topic":655,"percentOfMentions":19,"verbatims":656},"Color",[657,658,659],"very colorful","The bright colors","the colors are so nice",{"topic":661,"percentOfMentions":662,"verbatims":663},"Music\u002FLullaby",0.0398,[664,665,666],"the music is very nice","The sound is light and relaxing also","Love the colors and music",{"topic":668,"percentOfMentions":669,"verbatims":670},"Comfort-Overall",0.0354,[671,672,673],"So comfy","This mat is so comfy","Very comfortable for baby",{"topic":675,"percentOfMentions":676,"verbatims":677},"Thickness",0.0264,[678,679,680],"The mat is thick","Good thickness","Has a lot of cushion almost like a mini thin bed",{"topic":682,"percentOfMentions":683,"verbatims":684},"Size-Overall",0.026000000000000002,[685,686,687],"The size is perfect","the mat is the perfect size","Its a great size for smaller babies",{"topic":689,"percentOfMentions":690,"verbatims":691},"Ease Of Use",0.0213,[692,693,694],"easy to use","ease of use is reasonable","Easy to out together",[696,702,709,715,722,728,735,742,747,754],{"topic":634,"percentOfMentions":697,"verbatims":698},0.1128,[699,700,701],"Bad Quality","Not worth the price for the quality","Cheap quality",{"topic":703,"percentOfMentions":704,"verbatims":705},"Durability",0.0667,[706,707,708],"Fell apart in the first week of using it","Broke after just one use","NOT DURABLE",{"topic":682,"percentOfMentions":710,"verbatims":711},0.0542,[712,713,714],"Smaller than described","I didnt think dimensions out correctly","Size Misleading",{"topic":716,"percentOfMentions":717,"verbatims":718},"Strength",0.0482,[719,720,721],"Pretty flimsy","Not sturdy","Cheap and flimsy",{"topic":675,"percentOfMentions":723,"verbatims":724},0.0452,[725,726,727],"The mat itself is not super thick","Thin fabric","It is over an inch thick",{"topic":729,"percentOfMentions":730,"verbatims":731},"Material Quality",0.0385,[732,733,734],"design are nice the quality of the materials feels a bit flimsy","Play mat is horribly cheap material","Cheap material",{"topic":736,"percentOfMentions":737,"verbatims":738},"Smell",0.0361,[739,740,741],"CHEMICAL SMELL","Bad smell","the smell persisted",{"topic":641,"percentOfMentions":562,"verbatims":743},[744,745,746],"Waste of money","Not worth the money","pricey",{"topic":748,"percentOfMentions":749,"verbatims":750},"Noise Level",0.0337,[751,752,753],"make clicking noises","Very loud","Loud",{"topic":755,"percentOfMentions":589,"verbatims":756},"Cushion",[757,758,759],"The little mat isnt very cushioned at all","It does not have a lot of padding","Needs more cushioning in the mat area",[761,763,765,768,771,773,776,778,781,783],{"reason":682,"pct":762},0.2638,{"reason":634,"pct":764},0.0775,{"reason":766,"pct":767},"Functionality-Overall",0.0719,{"reason":769,"pct":770},"Defective Material\u002FParts",0.0673,{"reason":641,"pct":772},0.055,{"reason":774,"pct":775},"Advertised Vs Actual Product",0.053200000000000004,{"reason":655,"pct":777},0.0478,{"reason":779,"pct":780},"Product Condition",0.0429,{"reason":729,"pct":782},0.0363,{"reason":784,"pct":785},"Age Suitability",0.0319,[787,792,796,801,806,811,815,820,825,829],{"term":788,"volume":789,"growthQoq":790,"conversionRate":791},"fisher price play mat",187639,-0.1012,0.0206,{"term":793,"volume":794,"growthQoq":795,"conversionRate":589},"fisher price kick and play piano mat",139981,0.4118,{"term":797,"volume":798,"growthQoq":799,"conversionRate":800},"kick and play piano gym",89026,-0.0511,0.0242,{"term":802,"volume":803,"growthQoq":804,"conversionRate":805},"purple monkey play mat",33263,0.8108,0.0305,{"term":807,"volume":808,"growthQoq":809,"conversionRate":810},"baby kick and play mat",42526,0.427,0.019,{"term":812,"volume":813,"growthQoq":814,"conversionRate":561},"baby piano mat",39965,0.2096,{"term":816,"volume":817,"growthQoq":818,"conversionRate":819},"fisher price piano mat",32202,-0.1436,0.0239,{"term":821,"volume":822,"growthQoq":823,"conversionRate":824},"baby kicking toys for feet",32957,0.5133,0.0144,{"term":32,"volume":826,"growthQoq":827,"conversionRate":828},31587,0.2026,0.0176,{"term":830,"volume":831,"growthQoq":580,"conversionRate":832},"piano play mat for baby",40997,0.0186,[834,841,846,851,856,862],{"title":835,"href":836,"score":837,"verdict":838,"marketSize":839,"growth90":840},"baby car seat fan","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fbaby-car-seat-fan",65,"watch",30562.67,1.5192,{"title":842,"href":843,"score":837,"verdict":838,"marketSize":844,"growth90":845},"tummy time toys","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftummy-time-toys",11759060.27,-0.0946,{"title":847,"href":848,"score":837,"verdict":838,"marketSize":849,"growth90":850},"sunscreen brush","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsunscreen-brush",615353.66,3.1466,{"title":852,"href":853,"score":837,"verdict":838,"marketSize":854,"growth90":855},"toddler step stool","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftoddler-step-stool",4107576.91,-0.0792,{"title":857,"href":858,"score":837,"verdict":859,"marketSize":860,"growth90":861},"training diapers 2t-3t","\u002Fresearch\u002Fus\u002Fbaby-products\u002Ftraining-diapers-2t-3t","launch",6054874.93,0.087,{"title":863,"href":864,"score":837,"verdict":838,"marketSize":865,"growth90":866},"water baby carrier","\u002Fresearch\u002Fus\u002Fbaby-products\u002Fwater-baby-carrier",430616.67,1.7652,[868,875,882,889,896,903,910,917,924,931,938,941,948,955,962,969,976,983,990,997],{"nodeId":869,"label":870,"slug":871,"href":872,"nichesTracked":873,"marketSizeTotal":874},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":876,"label":877,"slug":878,"href":879,"nichesTracked":880,"marketSizeTotal":881},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":883,"label":884,"slug":885,"href":886,"nichesTracked":887,"marketSizeTotal":888},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":890,"label":891,"slug":892,"href":893,"nichesTracked":894,"marketSizeTotal":895},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":897,"label":898,"slug":899,"href":900,"nichesTracked":901,"marketSizeTotal":902},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":904,"label":905,"slug":906,"href":907,"nichesTracked":908,"marketSizeTotal":909},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":911,"label":912,"slug":913,"href":914,"nichesTracked":915,"marketSizeTotal":916},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":918,"label":919,"slug":920,"href":921,"nichesTracked":922,"marketSizeTotal":923},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":925,"label":926,"slug":927,"href":928,"nichesTracked":929,"marketSizeTotal":930},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":932,"label":933,"slug":934,"href":935,"nichesTracked":936,"marketSizeTotal":937},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":939,"marketSizeTotal":940},2473,1858793879,{"nodeId":942,"label":943,"slug":944,"href":945,"nichesTracked":946,"marketSizeTotal":947},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":949,"label":950,"slug":951,"href":952,"nichesTracked":953,"marketSizeTotal":954},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":956,"label":957,"slug":958,"href":959,"nichesTracked":960,"marketSizeTotal":961},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":963,"label":964,"slug":965,"href":966,"nichesTracked":967,"marketSizeTotal":968},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":970,"label":971,"slug":972,"href":973,"nichesTracked":974,"marketSizeTotal":975},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":977,"label":978,"slug":979,"href":980,"nichesTracked":981,"marketSizeTotal":982},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":984,"label":985,"slug":986,"href":987,"nichesTracked":988,"marketSizeTotal":989},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":991,"label":992,"slug":993,"href":994,"nichesTracked":995,"marketSizeTotal":996},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":998,"label":999,"slug":1000,"href":1001,"nichesTracked":1002,"marketSizeTotal":1003},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]