---
title: "Search terms — baby eczema body wash - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-eczema-body-wash/search-terms"
last_updated: "2026-08-09T05:33:16.082Z"
locale: en
meta:
  description: "Niche score 49/100 · $296K/yr market · 284K searches/yr · $13.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $296K/yr market · 284K searches/yr · $13.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — baby eczema body wash - Flapen"
---

# **baby eczema body wash**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 51Growth 24Conversion 78Competition 53Returns 98Price range 56Avg price 61Brand share 36Review moat 24Quality gap 19

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.37**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.17–$27.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$296K**

$296K/yr · 284K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,904.35**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms