---
title: "Search terms — baby bottles 12-18 months - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-bottles-12-18-months/search-terms"
last_updated: "2026-08-09T12:30:59.806Z"
locale: en
meta:
  description: "Niche score 35/100 · $66K/yr market · 102K searches/yr · $14.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $66K/yr market · 102K searches/yr · $14.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — baby bottles 12-18 months - Flapen"
---

# **baby bottles 12-18 months**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 21Conversion 54Competition 35Returns 70Price range 69Avg price 73Brand share 0Review moat 23Quality gap 35

**Avg price**

**Good****$14.76**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.72–$33.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,889.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$66K**

$66K/yr · 102K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms