---
title: "Baby Bottles 12-18 Months — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-bottles-12-18-months"
last_updated: "2026-08-07T12:48:36.508Z"
locale: en
meta:
description: "Niche score 35/100 · $66K/yr market · 102K searches/yr · $14.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $66K/yr market · 102K searches/yr · $14.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Bottles 12-18 Months — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **baby bottles 12-18 months**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 54Competition 35Returns 70Price range 69Avg price 73Brand share 0Review moat 23Quality gap 35
**Avg price**
**Good****$14.76**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.72–$33.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,889.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$66K**
$66K/yr · 102K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baby bottles 12-18 months is a $66K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby bottles 12-18 months market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$74K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Philips Avent61% - Nuby29% - Dr. Brown's4% - NUK3% - CamelBak3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -7.6% search growth over the last 90 days.
3K2KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/baby-bottles-12-18-months/trend)
## **Top baby bottles 12-18 months search terms**
- **nuby bottle**20K/yr-5.3%1.9% conv. - **nuby baby bottles**8K/yr-0.2%1.5% conv. - **bottle cup**7K/yr+7.5%0.1% conv. - **philips avent bottle flow 4**8K/yr+10.2%10.3% conv. - **nuby bottles**9K/yr-4.7%2.0% conv. - **philips avent bottle 11 oz**8K/yr-3.9%7.3% conv. - **baby bottles 1 year old**5K/yr+14.3%2.1% conv. - **feeding bottle for toddlers 1-3 years**5K/yr-10.7%0.6% conv. - **avent 11 oz bottles**6K/yr-21.1%7.2% conv. - **biberones avent 11 onzas**5K/yr-15.2%2.4% conv. [**All search terms **](https://flapen.com/research/us/baby-products/baby-bottles-12-18-months/search-terms)
## **Top baby bottles 12-18 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04**Philips Avent**$29.69**4.8★25,124 rev](https://www.amazon.com/dp/B0964FWX8Q) [2**Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02**Philips Avent**$18.83**4.8★25,124 rev](https://www.amazon.com/dp/B0964CY1SX) [3**Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04**Philips Avent**$22.32**4.7★19,052 rev](https://www.amazon.com/dp/B0961LQ6Z8) [4**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$10.07**4.5★403 rev](https://www.amazon.com/dp/B0GMY7M7QB) [5**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$9.82**4.5★403 rev](https://www.amazon.com/dp/B0GMY9K9CC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe**Nuby**$8.02**37 rev4mo ago](https://www.amazon.com/dp/B0GRBRKPLQ) [**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart**Nuby**$8.06**37 rev4mo ago](https://www.amazon.com/dp/B0GRBVLS8J) [**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$10.07**403 rev4mo ago](https://www.amazon.com/dp/B0GMY7M7QB) [**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$9.82**403 rev4mo ago](https://www.amazon.com/dp/B0GMY9K9CC) [**Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44**Philips Avent**$11.79**4,069 rev1y ago](https://www.amazon.com/dp/B0F457DSNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe**Nuby**$8.02**4.1★**▲ 252%**](https://www.amazon.com/dp/B0GRBRKPLQ) [**Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart**Nuby**$8.06**4.1★**▲ 247%**](https://www.amazon.com/dp/B0GRBVLS8J) [**Nuby Clik-It Soft Spout No-Spill Easy Grip Sippy Cup for Boys - (3-Pack) 10 Oz - 6+ Months**Nuby**$11.64**4.1★**▲ 178%**](https://www.amazon.com/dp/B09RTQT91T) [**NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup**NUK**$13.32**4.7★**▲ 170%**](https://www.amazon.com/dp/B0F3LN98NQ) [**Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months**Nuby**$10.07**4.5★**▲ 149%**](https://www.amazon.com/dp/B0GMY7M7QB)
**~~View all trending →~~**
## **What buyers say about baby bottles 12-18 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**22%
*“Leak Proof”*
**Quality-Overall**11%
*“Definitely a great quality bottle that lasts a long time”*
**Ease Of Cleaning**10%
*“Easy to clean”*
**Ease Of Use**8%
*“also very easy to use”*
**Size-Overall**7%
*“Great fit”*
**Value For Money**5%
*“Perfect for price”*
**Durability**4%
*“Durable and reliable”*
**Advertised Vs Actual Product**3%
*“They work as stated”*
**Design-Overall**3%
*“I love the design”*
**Washability**3%
*“Easy to use and wash”*
### **What buyers complain about **
**Leak-Proof**34%
*“Not leakproof”*
**Durability**8%
*“But the lids break pretty easy”*
**Ease Of Use**6%
*“Not the easiest to use”*
**Value For Money**4%
*“Not worth it”*
**Size-Overall**4%
*“These are bulky and big”*
**Quality-Overall**3%
*“Broken garbage”*
**Age Suitability**3%
*“Hard for 1 yr old to get liq out”*
**Functionality-Overall**3%
*“Dont work for my son”*
**Advertised Vs Actual Product**3%
*“Not as expected”*
**Color**2%
*“The problem is....which color will he want today”*
### **Top return reasons **
**Size-Overall**28%
**Material Quality**16%
**Leak-Proof**9%
**Advertised Vs Actual Product**9%
**Functionality-Overall**6%
**Age Suitability**5%
**Product Condition**4%
**Value For Money**3%
**Shape/Style**2%
**Ease Of Use**2%
## **Common questions**
- **Is baby bottles 12-18 months profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the baby bottles 12-18 months niche?**
- 5 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in baby bottles 12-18 months?**
- Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Use. The return rate is 2.2%.
- **When does demand for baby bottles 12-18 months peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the baby bottles 12-18 months niche?**
- Listings span $6.72–$33.63; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 6,889 reviews — the moat a new listing must climb.
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