---
title: "Baby Bathtub — $5.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/baby-bathtub"
last_updated: "2026-08-09T17:59:32.855Z"
locale: en
meta:
description: "Niche score 50/100 · $5.4M/yr market · 9.3M searches/yr · $34.93 avg price. Soft demand (-9.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $5.4M/yr market · 9.3M searches/yr · $34.93 avg price. Soft demand (-9.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baby Bathtub — $5.4M/yr Amazon US Niche (2026) - Flapen"
---
# **baby bathtub**
**Worth a look**
Shows a $5.4M/yr market, but soft demand (-9.1% this quarter) keeps it on the watch list.
Market size 98Growth 20Conversion 21Competition 50Returns 36Price range 95Avg price 95Brand share 62Review moat 24Quality gap 24
**Market size**
**Incredible****$5.4M**
$5.4M/yr · 9.3M searches
**Avg price**
**Incredible****$34.93**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.81–$65.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,463.56**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baby bathtub is a $5.4M/yr Amazon United States market (9.3M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby bathtub market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$4.4M–$5.2M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**27%**
- Angelcare24% - Bunwag16% - Frida13% - TPN8% - Fisher-Price6% - Ingenuity5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
225K175KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/baby-products/baby-bathtub/trend)
## **Top baby bathtub search terms**
- **baby bathtub**3.7M/yr-16.7%1.3% conv. - **baby bath**1.7M/yr-8.0%0.9% conv. - **baby tub**675K/yr-4.1%1.2% conv. - **baby bath tub**637K/yr-2.5%1.2% conv. - **baera para bebe**621K/yr-5.8%0.5% conv. - **collapsible baby bathtub**214K/yr+16.4%1.2% conv. - **newborn bathtub**232K/yr-8.7%1.4% conv. - **infant bathtub**222K/yr-17.3%2.0% conv. - **angelcare baby bath support**103K/yr+39.4%7.7% conv. - **baby tubs for newborns**198K/yr-8.6%1.3% conv. [**All search terms **](https://flapen.com/research/us/baby-products/baby-bathtub/search-terms)
## **Top baby bathtub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$271K10%$542K15%$813K20%$1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Angelcare Baby Bath Support (Gray) | Ideal for Babies Less Than 6 Months Old**Angelcare**$19.09**4.8★28,927 rev](https://www.amazon.com/dp/B01M6YVW7B) [2**BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey**Bunwag**$36.46**4.6★1,578 rev](https://www.amazon.com/dp/B0CTJXJL4T) [3**Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub**Frida**$43.10**4.4★8,907 rev](https://www.amazon.com/dp/B099FM4W4H) [4**Skip Hop Infant Bath Tub 3-Stage Grow With Baby Smart Sling MOBY Bathtub Grey Age 0+**Skip Hop**$36.88**4.7★13,117 rev](https://www.amazon.com/dp/B07FK7BG98) [5**Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old**Angelcare**$19.63**4.8★28,927 rev](https://www.amazon.com/dp/B008VWVS14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Collapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey**SKYNYCE**$37.20**77 rev5mo ago](https://www.amazon.com/dp/B0GJDZR8DY) [**Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)**JoyYum**$37.97**126 rev12mo ago](https://www.amazon.com/dp/B0FHKBH7TN) [**Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)**Spluvvly**$37.60**442 rev1y ago](https://www.amazon.com/dp/B0FDQYCJCL) [**Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms**Fisher-Price**$46.15**5,651 rev1y ago](https://www.amazon.com/dp/B0DW3RM88Q) [**Fisher-Price 3-N-1 Grow with Baby Infant to Toddler Bath Tub with Supportive Sling**Fisher-Price**$32.79**89 rev1y ago](https://www.amazon.com/dp/B0DW3W6SSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Collapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey**SKYNYCE**$37.20**4.8★**▲ 255%**](https://www.amazon.com/dp/B0GJDZR8DY) [**Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms**Fisher-Price**$46.15**4.8★**▲ 67%**](https://www.amazon.com/dp/B0DW3RM88Q) [**Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)**Spluvvly**$37.60**4.4★**▲ 45%**](https://www.amazon.com/dp/B0FDQYCJCL) [**Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)**JoyYum**$37.97**4.5★**▲ 41%**](https://www.amazon.com/dp/B0FHKBH7TN) [**TPN Collapsible Baby Bathtub Baby Bath Tub with Soft Cushion & Real-Time Thermometer Baby Bathtub Infant to Toddler Tub (0-36 Months) Portable Newborn Travel Bath Tub**TPN**$36.79**4.6★**▲ 37%**](https://www.amazon.com/dp/B0D796959L)
**~~View all trending →~~**
## **What buyers say about baby bathtub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**11%
*“It's easy to travel with”*
**Quality-Overall**11%
*“The overall quality of the tub is great”*
**Size-Overall**7%
*“I love the size”*
**Comfort-Overall**6%
*“more comfortable”*
**Ease Of Cleaning**6%
*“easy to clean up”*
**Value For Money**5%
*“Great value”*
**Storage Capacity**5%
*“Great space saver”*
**Temperature Control**4%
*“The temperature monitoring feature makes it easy”*
**Advertised Vs Actual Product**4%
*“As described”*
**Strength**4%
*“The tub is made of sturdy material”*
### **What buyers complain about **
**Durability**8%
*“The hook also broke very quickly”*
**Leak-Proof**6%
*“LEAKS BADLY”*
**Functionality-Overall**6%
*“It barely works”*
**Size-Overall**5%
*“Too small”*
**Value For Money**5%
*“Spend a little more money”*
**Quality-Overall**5%
*“not very well made”*
**Water Resistance**4%
*“I'm pretty sure water got inside”*
**Grip**3%
*“Slippery”*
**Comfort-Overall**3%
*“the baby is not in a comfortable position”*
**Age Suitability**3%
*“But not useful for 3month old”*
### **Top return reasons **
**Size-Overall**35%
**Functionality-Overall**8%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Age Suitability**4%
**Comfort-Overall**4%
**Product Condition**4%
**Value For Money**4%
**Body Support**3%
**Material Quality**2%
## **Common questions**
- **Is baby bathtub profitable to sell on Amazon United States?**
- The niche generates $5.4M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the baby bathtub niche?**
- 17 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in baby bathtub?**
- Top complaints mined from reviews: Durability, Leak-Proof, Functionality-Overall. The return rate is 4.1%.
- **When does demand for baby bathtub peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the baby bathtub niche?**
- Listings span $17.81–$65.85; the average listing price is $34.93 (sweet spot $15–$100). The average incumbent carries 5,464 reviews — the moat a new listing must climb.
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