---
title: "Avent Natural Nipples 0 — $380K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/baby-products/avent-natural-nipples-0"
last_updated: "2026-08-09T03:45:39.806Z"
locale: en
meta:
description: "Niche score 32/100 · $380K/yr market · 173K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $380K/yr market · 173K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Avent Natural Nipples 0 — $380K/yr Amazon US Niche (2026) - Flapen"
---
# **avent natural nipples 0**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 20Conversion 98Competition 3Returns 46Price range 0Avg price 60Brand share 0Review moat 32Quality gap 17
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.19**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$380K**
$380K/yr · 173K searches
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,344**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$12.42–$13.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, avent natural nipples 0 is a $380K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **avent natural nipples 0 market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$330K–$396K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Philips Avent97% - Dr. Brown's3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
5K3KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/baby-products/avent-natural-nipples-0/trend)
## **Top avent natural nipples 0 search terms**
- **avent nipples 2**50K/yr-2.0%17.4% conv. - **philips avent nipples size 2**46K/yr-11.7%18.6% conv. - **dr brown wide neck preemie nipple**10K/yr+14.0%5.4% conv. - **philips avent nipples flow 2**8K/yr-26.4%16.7% conv. - **avent preemie nipple**7K/yr+2.3%6.3% conv. - **dr browns wide neck preemie nipples**5K/yr+19.5%6.0% conv. - **avent size 2 nipples**7K/yr-20.0%20.7% conv. - **avent anti colic nipples 1**6K/yr-3.1%10.7% conv. - **philips avent preemie nipple**6K/yr-8.7%8.7% conv. - **philips avent size 2 nipple**6K/yr-26.7%27.6% conv. [**All search terms **](https://flapen.com/research/us/baby-products/avent-natural-nipples-0/search-terms)
## **Top avent natural nipples 0 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$57K30%$114K45%$171K60%$228K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4.8★4,069 rev](https://www.amazon.com/dp/B0F45NG98W) [2**Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44**Philips Avent**$13.57**4.7★1,207 rev](https://www.amazon.com/dp/B0F457YFJT) [3**Philips Avent Natural First Flow Nipple 4 Pack SCF657/43**Philips Avent**$12.42**4.7★6,511 rev](https://www.amazon.com/dp/B07N9BHHDF) [4**Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44**Philips Avent**$13.04**4.7★1,207 rev](https://www.amazon.com/dp/B0F452FDZ2) [5**Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44**Philips Avent**$13.14**4.8★4,069 rev](https://www.amazon.com/dp/B0F45N997M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4,069 rev1y ago](https://www.amazon.com/dp/B0F45NG98W) [**Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44**Philips Avent**$13.57**1,207 rev1y ago](https://www.amazon.com/dp/B0F457YFJT) [**Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44**Philips Avent**$13.04**1,207 rev1y ago](https://www.amazon.com/dp/B0F452FDZ2) [**Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44**Philips Avent**$13.14**4,069 rev1y ago](https://www.amazon.com/dp/B0F45N997M) [**Philips Avent Natural First Flow Nipple 4 Pack SCF657/43**Philips Avent**$12.42**6,511 rev7y ago](https://www.amazon.com/dp/B07N9BHHDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44**Philips Avent**$13.57**4.7★**▲ 11%**](https://www.amazon.com/dp/B0F457YFJT) [**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4.8★**— 1%**](https://www.amazon.com/dp/B0F45NG98W) [**Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44**Philips Avent**$13.04**4.7★**— 2%**](https://www.amazon.com/dp/B0F452FDZ2) [**Philips Avent Natural First Flow Nipple 4 Pack SCF657/43**Philips Avent**$12.42**4.7★**▼ 10%**](https://www.amazon.com/dp/B07N9BHHDF) [**Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44**Philips Avent**$13.14**4.8★**▼ 12%**](https://www.amazon.com/dp/B0F45N997M)
**~~View all trending →~~**
## **What buyers say about avent natural nipples 0**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent quality baby bottles”*
**Size-Overall**13%
*“These fit the Avent bottles perfectly”*
**Leak-Proof**10%
*“theres no leakage”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Breastfeeding Friendly**9%
*“Better flow for breastfed babes”*
**Ease Of Feeding**6%
*“Feeding time is much more comfortable without spitting afterwards”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Value For Money**4%
*“Worth your money”*
**Ease Of Use**4%
*“Use: Easy to use daily”*
**Grip**2%
*“Super complete and is of good quality perfect for a good baby grip and comfort”*
### **What buyers complain about **
**Leak-Proof**31%
*“Leaked”*
**Value For Money**8%
*“Too expensive”*
**Size-Overall**8%
*“They are the wrong size nipple for these bottles”*
**Advertised Vs Actual Product**7%
*“Lies”*
**Functionality-Overall**6%
*“Ended up going a different route since these dont pass the triangle test”*
**Breastfeeding Friendly**5%
*“So it is not a good nipple for breastfeeding mothers”*
**Comfort-Overall**4%
*“didnt feel comfortable using them”*
**Ease Of Use**4%
*“I can't even use them”*
**Product Condition**4%
*“One of them were already used”*
**Quality-Overall**3%
*“Bad quality”*
### **Top return reasons **
**Size-Overall**46%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Leak-Proof**7%
**Breastfeeding Friendly**6%
**Compatibility-Overall**5%
**Age Suitability**4%
**Value For Money**3%
**Shape/Style**3%
**Product Condition**2%
## **Common questions**
- **Is avent natural nipples 0 profitable to sell on Amazon United States?**
- The niche generates $380K/yr across 6 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (32/100).
- **How competitive is the avent natural nipples 0 niche?**
- 2 brands and 14 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in avent natural nipples 0?**
- Top complaints mined from reviews: Leak-Proof, Value For Money, Size-Overall. The return rate is 3.3%.
- **When does demand for avent natural nipples 0 peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the avent natural nipples 0 niche?**
- Listings span $12.42–$13.57; the average listing price is $13.19 (sweet spot $15–$100). The average incumbent carries 3,344 reviews — the moat a new listing must climb.
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